For those who believe Apple, or anything that hails from it, can do wrong, I would like to introduce you to Mr. Ron Johnson.
He (pictured in this picture showing how long his career was at JCP) is an ousted, former CEO of JCPenney and an unscrupulous hack who believed his deified worship of smarmy hipsters who worked at his beloved Apple genius retail stores would work even better at the home of the Soccer Mom.
Only not so much. His sorely miscalculated ideas of removing all sales items, misreading what customers wanted, not testing his epiphanies in advance and inept acuity to understand the promise and premise of a brand cost him more than his job — it cost him his reputation and just about cost JCPenney its entire existence.
I think what was most telling of the Johnson era was he was rumored to be given a lovely severance package that he by no means deserved. Yet, his golden parachute ran out of the same strings he tried to puppeteer the JCPenney staff while he was there. Fitting for a…um, Johnson.