Hedge funds: everyone has heard of them and knows that they play a very powerful role in the global economy. But very few people know what they actually do — and opinions vary wildly.
Everyone in business and communications also knows about the JOBS or Jumpstart Our Business Startups Act, the law designed to encourage investment in new companies that also seems to have influenced today’s “IPO boom market.”
Our friends at Peppercomm recently released a study about the ways in which the comms strategies driving these funds and the firms representing them have changed since JOBS was signed into law one year ago. In short, they’re trying to be more transparent with the public via social and other types of media as interest in their industry hits new highs and related scandals make headlines around the world. (Note today’s top story about investor Carl Ichan’s “open letter” to Apple CEO Tim Cook.)
We spoke to Tom Walek, President of WalekPeppercomm and author of the study, to find out what that means for the industry. (His firm received a “Best North American PR Firm” award from Hedgeweek back in May.)
Q&A and infographic after the jump.