Just like so many things that get tremendous media build-up, as soon as the story reaches its apex, there’s the huge fall off. Facebook officially went public at 11a.m. and by this afternoon, there’s the “IPO fizzle” video, a roundup of jokes, and the disappointment over the fact that the company is only valued at the $38 per share, or $115 billion, that had been previously discussed. (Apparently, the company got a little help?)
Even when the media is hyped up on something, the key for companies, brands, and other people is to remain sane.