TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Food and Beverage

Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers

captaincitruscomic1-coverartwork_custom-54e3aa1b66fc348958b7d1012207a645a6dbc303-s40-c85

What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?

That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.

The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape. In an effort to bring the spokes-superhero up to date (and borrow some of Marvel’s lately-booming thunder in hopes of offsetting declining demand for products like orange juice) Florida’s orange growers commissioned the famous comic company to redesign the Captain, complete with rippling abs, his own digital comic, and even an animated trailer. Read more

APOCALYPSE WATCH: Krispy Kreme Sells a 2,400-Doughnut Box

krispy kreme

No, those aren’t Cheerios.

Ladies and gentlemen, start your arteries.

America has never been more aware of its weight problems than it is right now. The CDC tells us that obesity has more than doubled among children and quadrupled among adolescents in the past 30 years. The dieting industry is a billion-dollar business.

In the other corner, Krispy Kreme proudly says, “Screw that PR. We like a nation with curves. Lots of them!

Read more

Yum Brands’ New Concept Changes Logo Because Texans Hate Communism

Banh-Shop-in-Dallas

Ever heard of Banh Shop? If North Texas had its way, you wouldn’t have had the opportunity.

Banh is the shiny new toy of Yum Brands, owner of KFC, Pizza Hut, and Taco Bell. In the opinion of the powers-that-be at Yum, the bánh mì sandwich is the next new sub sammich, burrito, or fish taco. In case you aren’t familiar, we’re talking Vietnamese-style sandwiches made of meat or tofu baguettes with various accoutrements.

There’s only one problem: they’re all cooked by Commies!

Look at the picture and see if you can tell why this place freaked North Texans out.

Read more

San Francisco Pizza Place Begs for Your Hate on Yelp

yelp

“If you can’t beat ‘em, join ‘em.”

That’s what the cool (octogenarian) kids say all the time. However, when it comes to social media, that could mean selling your soul to the highest bidder. You need to be savvy on social networks. You need to have a plan and a backbone so you can be true to who you are without caving into “Troll Nation.”

Such is the case for Yelp, which seems to face fake review lawsuits every other month. This story may sound fake, but it’s completely true — a San Francisco pizza eatery wants people to hate them on Yelp with one-star reviews so they can be removed from the website completely.

Read more

Burger King Japan Brings Back the Strangely Popular Black Burger

BN-EM432_bkingj_D_20140911023522Well, if Dr. Seuss taught us anything, it’s that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat…).

But it isn’t green eggs and ham that have won the hearts of Burger King Japan‘s customers — it’s a black burger, complete with black bun, black cheese and black sauce. And while we, personally, may think the sandwich more closely resembles industrial waste than a viable lunch option, we are in the minority.

The black burgers, now called The Kuro Pearl burger and Kuro Diamond burger (“kuro” meaning black), were first introduced for a limited time in 2012. They became so popular that they outsold all other new products the company offered that year. Due to high demand, the burgers were temporarily brought back again in 2013. Now, the burger chain is hoping for an equally-warm welcome the third time around. Read more

Lesean McCoy Holds a Press Conference to Deny Being a Bad Tipper

lesean mccoy

Lesean McCoy is a very talented running back for the Philadelphia Eagles. He is also a complete tool.

How so? McCoy is in the middle of a six-year, $45.615 million contract, so it’s easy to think the dude can spare a dime every now and again. So, there he is, shoving a cheeseburger down his gullet at local fave PYT Burger. (I’ve been…it’s legit!) He receives his bill of $61.56 and doesn’t forget about the person that served him.

And that’s when he drops 20 friggin’ cents! The outrage went viral, the restaurant manager blasted McCoy, and Captain Tiger Blood Charlie Sheen stepped in to make everything right.

Read more

Banning Ketchup: Chef Knows Best or Bad Foodie PR?

keep-calm-and-hate-ketchupIt was just another day at Mad Fresh Bistro in Fort Myers, Fla., when a nine-year-old kid decided to ask for ketchup on a burger. Suddenly, skillets went flying out of the kitchen — along with an impressive array of expletives.

You may ask: why all this hullabaloo over ketchup (aka catsup, ketsup, catchup, or however the hell they are spelling it these days)?

For some inexplicable reason, this story about a chef refusing to offer the fruit/vegetable to kids has sparked a national debate over the number two condiment in America. And Chef Owner Xavier Duclos is just fine with that because press.

Read more

What Will Starbucks ‘Express’ Stores Mean for the Brand’s Culture?

I24905278_BG1f you’re addicted to your morning cup of Starbucks but are sick of waiting in long lines of giggling tweens ordering ten-word-long beverages before homeroom, the cafe chain has some good news for you.

In an effort to cater to busy commuters, the company plans to launch smaller, express-style stores with reduced menu items, mobile ordering, and digital payment systems, all with the aim of getting you on your way faster. This move comes as the coffee chain looks to further strengthen its already-successful drive-through stores, which make up about 40% of its US locations and already have a higher sales growth than its stores without drive-through windows.

Starbucks also plans to open at least 100 new stores in the next five years dedicated solely to its Starbucks Reserve small-batch arabica coffee line.

But if you don’t have to wade through a sea of aspiring novelists typing furiously on their iPads or listen to the Dr. Seuss-esque tongue twisters that are the epitome of drink orders, then are you really part of the Starbucks culture?

Well, in a word, yes; you’re just part of the other Starbucks culture. Read more

The Olive Garden Seven-Week All-You-Can-Eat Pass Sold Out In 45 Minutes

 

Olive Garden gets a lot of grief for being, shall we say, less-than-authentic Italian food. But there are a few people out there who are big fans.

In the face of softening profits, the restaurant chain offered up a limited number of all-you-can-eat passes. Good for 49 days, the passes cost $100 and offer unlimited pasta, salad, bread and Coca Cola beverages. The chain made 1,000 available starting at 3pm ET, which sold out in 45 minutes.

These all-you-can-eat stunts have become a popular PR measure at casual dining restaurants. And while this might provide a nice temporary fix, this isn’t really the way to improve a business that’s stumbling.

Read more

The Power of Packaging: Same Old Miller Lite ‘Tastes Better’ in Retro Cans

newmillerlitecan_fullsize_story1One way to revive sales of a product is to revamp the recipe, improve the taste, and bump up the quality. But why go to all that trouble when you can just change up the packaging and sell the same old swill in a shiny new — or in this case, old — can…and watch your profits climb?

It’s precisely this branding move that’s had Miller Lite patting itself on the back — the beer had been sold in blue cans since 2001, but as a promotional tie-in with “Anchorman 2” at the tail end of last year, the brand brought back its retro white labeling from the 80′s. As soon as the throwback cans hit store shelves, sales increased across the US.

Were people nostalgic for their drinking days of yore? Did the white can simply make Miller stand out in a sea of blue-labelled light beers? Maybe it was some combination of the two. One thing, though, is for certain: the label change caused a measurable shift in consumer opinion and demand.

“A lot of people said, ‘I think the beer even tastes better,’” Ryan Reis, senior director for Miller’s family of brands, told Bloomberg Businessweek.

That’s right — consumers even felt the resurrected can made Miller Lite, which hasn’t actually changed in the least, taste better. The power of packaging, people: don’t ever doubt it. Read more

<< PREVIOUS PAGENEXT PAGE >>