It looks like green is the new color of parental guilt.
According to a new survey by iVillage and Today.com, a huge number of parents admit they could do more to help the environment, but don’t have enough money to go greener, inducing “green guilt.”
The survey found 94 percent of parents want to do more to help the environment, but almost half (43 percent) say lack of money keeps them from being their greener selves. For the record, we would buy everything organic at Whole Foods if we could, right? It’s just that all those sweet peas and pesticide-free artichokes really add up.
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Did everyone have a great Earth Day? The Washington Post has gathered some images from Earth Day celebrations around the world. And while the world has been introduced to the $60 eco-friendly LED light bulb, Perkett PR has designed a way for employees to actually save money while doing good for the environment: Staffers work from home.
Perkett PR has full- and part-time staffers working in 10 states across the U.S. However, all staffers telecommute. According to the firm’s website, this “virtual agency” saves money on overhead and passes that savings along to the client. The infographic above shows how the agency is also saving money for staffers and doing good works for the environment.
Greenpeace recognized World Water Day (March 22) with its latest stunt, tied to the ongoing Detox program targeting fashion brands. In the clip above, people around the world wipe down posters on city streets to reveal a “secret” about the damage that the fashion industry is doing to the world’s rivers.
In some ways, we wonder if the video isn’t more effective because the organization was able to splice other images like the dirty water in the buckets and the crisp rushing river. It hits home in a way that a passerby, curiosity piqued by the secret, wouldn’t experience.
One of the movies opening this weekend is Dr. Seuss’ The Lorax, the animated tale of a 12-year-old boy who tries to find a Truffula tree to win a girl’s heart. The movie is meant to have eco-overtones, showing the importance of conserving rather than squandering nature. The movie also has the overtones of the more than 70 product placements that have been blended into the cartoon action.
If that isn’t enough (and yes, it is) one of the products placed is the Mazda CX-5, an SUV. Great green eggs and ham! That’s a bad product tie-in.
DoSomething.org has teamed with Nestlé Waters North America and Olivia Munn for a program to promote eco-friendliness among teens.
The “Green Your School” Challenge is in its fifth year and runs through April 22, a.k.a. Earth Day. Historically, the initiative has pushed for recycling programs, energy saving measures, and other environmental action. This year, in its collaboration with Munn and Nestlé for the “Don’t be Trashy” initiative, they’re telling teens to spread the word about recycling on Facebook and other online spaces.
The Glover Park Group, working with “retired” advertising super star Alex Bogusky, is launching two short ads for the Climate Reality Project, former Vice President Al Gore’s crusade against climate change. The Project will kick off “24 Hours of Reality” on September 14, a round-the-clock online broadcast event that will show the impact of climate change across 24 time zones. It’ll air once every hour in 13 languages.
The ads are called “The Fat Lady Sings” and “The Denial Has Hit the Fan,” and they show an overweight opera singer, and something brown hitting a fan, respectively.
GE is hosting an eight-hour digital event to bring to a close the second part of its ecomagination Challenge Powering Your Home, a $200 million effort to spur clean energy innovation by inviting everyone to share good ideas.
The event, taking place online through 4:30 p.m. ET, will feature commentary from GE’s SVP and CMO, Beth Comstock; Mark Vachon, VP of GE ecomagination; Jeffrey Davis, director of space life sciences at NASA; and many others. The event is also moderated by Chris Anderson and Jason Tanz from WIRED magazine.
Solar panels being installed on a single-family home. Photo: David McNew/Getty Images
Energy issues are top of mind in Congress. With gas prices creeping close to $4 per gallon everyone is looking for an alternative. President Obama most recently called for an end to subsidies for oil companies in order to raise investment in clean energy technology.
Antenna Group, a San Francisco-based clean tech firm, has seen its business in solar energy climb over the past decade. The firm now has nearly 50 clients in the energy space and just recently opened a new office. According to SVP and GM Caroline Venza, increased efficiencies and a decline in price for solar energy will fuel its continued growth. Moreover, she told us that there are “huge opportunities for many kinds of communications around this.”
Today kicks off Earth Week (Earth Day is on Friday), and to get in the eco-friendly state of mind, we spoke with Janet Gallent, head of insights for NBCUniversal‘s Green is Universal initiative. The group just published the results of its poll “Green in the Economy II,” a follow-up to the first iteration of this study conducted in 2009, which looks at consumer sentiment about going green and sustainability.
This year, reuse and recycling is the theme for Green is Universal’s Earth Week activities, demonstrated by the “Art of Reuse” contest that’s happening now with Etsy. Findings from the initiative’s recent study show that recycling is a priority for consumers.
It looks like green is the new color of parental guilt.
Launch a social media campaign that will build your brand and deliver results in our online 
GE is hosting an eight-hour digital event to bring to a close the second part of its 
Nadine Cheung
Editor, The Job Post
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