If you read this blog (or any other) regularly, then you’ve almost certainly noticed lots of recent reports that seem designed to create a few new creases in your average journalist’s brow.
Reporting may have scored a small victory in moving from America’s worst job to its second worst job for 2014. But whether it’s a failure of media salaries to keep up with inflation or a study revealing that fewer people now say they want to write news for a living, there’s plenty of evidence that journalism still hasn’t quite decided what it will look like ten years from today.
Firms know this, of course–and they’re responding in turn. For example, in order to address the communications industry’s focus on content, content, content, San Francisco agency Bateman Group recently hired former USA Today tech writer Scott Martin while promoting veteran journalist and content practice leader Elinor Mills to VP of content and media strategy.
We asked Martin and Mills for their thoughts on the state of the media and the hack-turned-flack phenomenon.