Here’s a piece from The Guardian today that will sound familiar to quite a few of our readers: a journalist-turned PR professional is slightly taken aback by the chilly reception he/she receives from former colleagues.
“I have been hung up on, told to ‘fuck off till Friday’, heard my colleagues referred to as ‘PR wankers’ and experienced a general glaze of obnoxiousness over my media relations outreach. And all in the space of a scant six months.”
Ah, yes: cold calls. No one loves to make them and no one loves to receive them.
It gets better, though.