Today we’re very glad to bring you another guest post by Lindsay Goldwert, a senior program executive at Hotwire PR who jumped into the field after performing editorial duties for New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. Here’s her previous post on writing better pitches.
I won’t lie — the ﬁrst two months at my new job were an adjustment.
After spending twelve years as a working journalist, I simply did not know how to operate on the other side. The PR industry’s language confused me; I felt like I was starting over, and it was a scary, unsettling feeling. Most painfully, I was mourning the loss of a career path. It hadn’t treated me all that well but, frankly, it was was all I knew.
Then again, I hadn’t been doing much real journalism lately. Wasn’t that why I quit in the ﬁrst place?
I turned a corner a few weeks ago and, for the ﬁrst time in many years, I’m experiencing the warm glow of possibility. It’s a good feeling to leave a shrinking, scrambling, panicking ﬁeld for one that’s growing, experimenting and writing its own rules for success. Ideas are valued. Insight is appreciated. Your time is money. Industry knowledge is gold.
For others who are contemplating a career shift, I offer these reasons why you may feel extremely valued in the PR field (and not just for your media contacts):