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Headline of the Day

Is ‘PR Specialist’ One of America’s Top Jobs?

We already told you that “PR Manager” is one of the most stressful jobs around. It’s a 24/7 lifestyle, right? But can we also count “PR Specialist” as one of America’s top jobs? According to U.S. News and World Report, the answer is “yes!”

The gig is right there at number 51 on the list of “The 100 Best Jobs” in America, stuck between “construction manager” and “middle school teacher”. We like the magazine’s flattering description of the position and its relatively generous average salary estimate, but the list leaves us with some questions:

  • How can teaching middle school be a pleasant thing in any way (and why isn’t the median salary much higher)?
  • What’s so great about dentistry, anyway?
  • Who told marketing managers that they were so special?
  • How is architect so low on the list (#70)? Someone call Art Vandelay!
  • Do we really have to move to D.C., San Francisco or San Jose? (Please say no.)

U.S. News created the list by ranking individual positions based on “the number of openings, the chance to advance and be professionally fulfilled, and the ability to meet financial obligations”. What do we think, PR pros: why aren’t we #1? And how will we plan our revenge on the health care industry?

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Headline of the Day: Sick bats’ PR problem could prove to be deadly (Boston Globe)

Golden_crowned_fruit_bat.jpg

Bats in the Northeast and New England are sick and no one wants to fund the research to make them healthy again. That’s why according to the Boston Globe, Tom Kunz from Boston University sees the need for PR for the freaky flying nocturnal mammals: “We’re talking about the need for a full-time publicist, and talks on CNN and David Letterman,” said the concerned bat researcher.

Remember, those screechy little guys eat up a ton of mosquitoes and “distribute” a lot of seeds throughout the land. Kudos to the Globe’s Beth Daley taking an interesting angle, and getting us to read about this dark and mysterious problem.

[Bats, in need of an image makeover, via Wikipedia]

The Headline Says It All

From the Slovakian news website, eTrend:

prheadline.bmp

Happy Hour Headline: “Police: Crack Found in Man’s Buttocks”

Taking a cue from our friends at Fishbowl DC, have a virtual drink on us, it’s been a long day of bad weather.

Enjoy this best AP headline ever.