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Health

Dr. Nancy Snyderman Apologizes (Again) For Violating Ebola Quarantine

snyderman tweetDr. Nancy Snyderman made her return to the Today show this morning to once again apologize for all of the hubbub surrounding her outing during her voluntary quarantine. Rather than just saying she was sorry for breaking the rules, she and Matt Lauer got more specific about what exactly went wrong.

Besides “scaring my community,” she says she was guilty of “adding to the confusion of terms” that was happening.

Adds Lauer, “In your situation it wasn’t about what was medically right to do. It was about breaking a promise.” She agrees.

And with that, they hit the issue on the head.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

STUDY: Got Milk? You Might Need Life Insurance, Too

yoda got milkRemember the campaign “Got Milk?”

It was greatness. It was a hall-of-famer. It was a catalyst for a milk-drinking and bovine-appreciating renaissance.

Back in June 1993, shoppers who weren’t quite sure what to take with their Lucky Charms got a bit of help via this inventive campaign.

Pity, because — according to a new study performed in Sweden – drinking more than three glasses of milk a day raises the risk of fractures and early death.

What was that about doing a body good?  Read more

Q&A: Targeting the ‘Conscious Consumer’

conscious

Last week, Edelman’s second annual brandshare survey told us that a large majority of consumers (83 percent) aren’t satisfied by their “relationships” with brands. They want more in the way of information, but they feel like brands are only out to promote themselves.

This is especially true in the food/health space, where concerns about safety and nutrition occupy the minds of many.

Gibbs & Soell and rbb Public Relations recently joined forces to create New York-based Gibbs-rbb, a joint venture designed to target this very sort of “conscious consumer.” The new firm then produced a study that we discussed with managing director Jeffrey R. Graubard.

By the firm’s own estimate, the “conscious consumer” market was worth $120B in 2013. It’s growing quickly — and its members are willing to spend more money to get the kind of products they prefer.

So how do we reach them? Findings, questions and answers after the jump.

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CVS Health Changes Name, Kicks Tobacco for More Than #OneGoodReason

Go big or go home!

Cigarettes are notably absent on the shelves of 7,600 CVS/pharmacy stores today — a month earlier than expected. In their stead comes a new name (CVS Health), a new tagline (“Health is Everything”) and a new raison d’être: changing the future health of Americans for the better. (And of course a new social media campaign, #OneGoodReason.)

And yes, smoking is still a problem: 18 percent of American adults do it, and 480,000 deaths a year may be directly attributed to the nasty habit.

For Larry Merlo, president and CEO, the sale of tobacco products became inconsistent with the purpose of the company, which now boasts 900 walk-in clinics and a large pharmacy benefit management company, known as CVS/Caremark.

“Changing the name catches up with what we have been doing,” Merlo told Forbes.

It also changes the bottom line. Read more

Burger King Learns That People Are Not Interested In Healthy French Fries

 

Back in September, Burger King introduced Satisfries, a low-fat version of their French fries. Not even a year later, two-thirds of Burger King restaurants are phasing out the “healthy” alternative. Darren Tristano,EVP of Technomic, a food industry consultancy, tells Today that people are looking for indulgence when they go to Burger King. And even though YouGov BrandIndex found that the BK brand got a bump from the healthy offering, it wasn’t long-term.

One reason the fries didn’t succeed is price. Preparing two different kinds of fries adds costs for the restaurant. But secondly, and probably more importantly, people don’t give a flying fig about eating healthy fries. Bring on the greasy stuff, the ketchup and the mayo because when it comes to fries, it’s no holds barred.

Which isn’t to say that people don’t want fast food chains to offer a healthy alternative. McDonald’s catches heat all the time for being unhealthy, and has added fruit and salads to its menu to answer criticism.

The issue seems to be the menu choice BK made for its attempt at being health-conscious. We’d propose that people aren’t sure a “healthy” French fry is an actual thing.

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CNN Thinks All African Nations Look Alike

africa-map

ICYMI: The Ebola outreak in West Africa that has killed more than 930 people is scaring everyone. In fact, the World Health Organization has recently declared it a “public emergency.” The Center for Disease Control has given it, essentially, a DEFCON 1 rating.

For a brief lesson based on the picture above: Nigeria is the world’s 7th most populous country with more than 170 million people along the West African coast. Niger, which borders Nigeria to the north, is a landlocked country with approximately 1/10th of Nigeria’s population.

Confused? So was CNN.

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#PRFail: Honda Falls Asleep at the Wheel Joking About Narcolepsy

narcolepsy hondaI could write about this in our mediabistro sister blog over at AgencySpy, but why? This is such a #PRFail! This all comes down to a car company and the ineptitude to learn something — say about “narcolepsy.” Allow me:

nar-co-lep-sy /ˈnärkəˌlepsē/ (n.) 

A serious condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings

So, there’s this up-and-coming car manufacturer named Honda. Someone in the advertising agency or in-house decided it was time to promote the “All-New 2015 Fit” with a commercial called Synth and Seattleites. 

And then, they poked fun at narcolepsy. To wit, Honda got run over by a bunch of people they apparently didn’t know existed. You know? Like the chupacabra, Bigfoot, and unicorns, only much meaner.

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Purell and TNT Team Up to Terrify Subway Riders into Cleanliness

the-last-ship-hed-2014

Ever get on a subway without your hand sanitizer and — upon realizing your terrible error — felt certain you would inevitably contract a virus that would make you patient zero in an apocalyptic pandemic? Well, if you’re one of the few who haven’t had a thought like that, this new campaign for Purell and Michael Bay‘s new post-apocalyptic TV drama will enlighten you.

New York commuters have been greeted at the Grand Central Terminal this week by an eye-catching hand-sanitizing station that boldly states, “1 virus. 6 billion dead. Don’t be next,” urging folks to clean up lest they meet a similar fate to the fictional billions who die in Bay’s new TNT show “The Last Ship.” The series will focus on a U.S. Navy destroyer fighting to save what’s left of humanity. We imagine there will also be plenty of explosions and slow-motion action scenes (it’s Michael Bay after all).

Of course, New Yorkers are no strangers to over-the-top marketing tactics — just this year alone they’ve been chased by a raging bear in search of yogurt and attacked by a demon baby in a runaway stroller, so maybe germs are the least of their worries.

STUDY: The Public Wants More Information from Food Brands

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It’s no secret that consumers are more concerned with the health benefits, purity, and environmental impacts of the food they buy than ever before.

But a recent Cone Communications survey polled more than 1,000 people to dig a bit deeper for specifics, finding that generational divides exist within these trends and that food brands have a fresh opportunity to define and differentiate themselves via consumer preferences. 74% of participants said that companies need to do a better job of explaining why they stand apart in terms of environmental concerns.

Some more key stats from the “2014 Food Issues Trend Tracker” after the jump.

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Congress Members Skip Seth Rogen’s Testimony on Alzheimer’s, Show How They Really Feel About the Issue

seth rogen alzheimersThis week, Seth Rogen made a funny, charming and impassioned appeal to members of the Senate Appropriations Subcommittee on Labor, Health and Human Services for research funding for Alzheimer’s disease. At the very least, he also asked for a sign of hope that the government will do more to bring attention to this disease.

He didn’t get that sign.

Rather, he spoke to a room mostly empty of Senate members with only two —  Sen. Tom Harkin (D-Iowa), and Sen. Jerry Moran (R-Kansas) – sticking around to listen. (There are 18 members on the committee.) Keep in mind: this was testimony for a subcommittee that is supposed to handle just these sorts of issues.

Congress already has a reputation as a government body that does absolutely nothing, so this doesn’t help.

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