Campaigns that build awareness about prevention and research into a disease are usually elaborate and loud. And rightfully so. A good cause deserves lots of attention.
The pink ribbons that mark the fight against breast cancer are ubiquitous and, at this point, known by everyone. The yellow bands of the Livestrong organization not only drive support for the organization’s cause, but have become something of a fashion statement. And even without Jerry Lewis, the annual telethon to raise money to fight muscular dystrophy raised $61.5 million over Labor Day.
But perhaps all it takes is an Instagram from a superhero to spread the word.
Hugh Jackman, aka Wolverine aka yesssss, posted a photo with a bandage on his nose explaining that his wife Deb told him to get a spot checked. It turns out that it was basal cell carcinoma, a form of skin cancer.
“Please don’t be foolish like me. Get yourself checked. And USE sunscreen!!!” he wrote in the accompanying note.