International

Brands Face Added Challenges Handling Global Social Media

Among the recent stories discussed not only on Facebook but also on RenRen, China’s popular social media platform: Chinese Vice President Xi Jinping’s visit to the U.S.,  Jeremy Lin’s winning record with the New York Knicks, and Malachy the Pekingese dog’s top prize at the Westminster Dog Show.

Social networks launched outside the U.S. that have caught on in other countries were among the topics covered at a panel hosted by Cohn & Wolfe and moderated by Chad Latz, their digital practice president. The event took place during Social Media Week in New York  on Thursday. Global brands’ social strategies, content sharing, global listening, and cause marketing were also on the agenda.

Click through for a few key takeaways.
MEDIABISTRO EVENTS

Create a Facebook Marketing Strategy for Your Brand

Create a clear, strategic approach to the way you use Facebook to market your business in our new Facebook Marketing Boot Camp. The online conference and workshop starts April 24. Learn more.

Follow These Sites/Twitter Handles to Learn About Modern Africa

As PR (and other industries) continue to build their businesses across the African continent, it has become imperative that they gain local knowledge.

Social Media Week kicked off yesterday and, here in New York, the day ended with, among the cocktail parties and other discussions and festivities, an event titled “Meet the Afropolitans: Digital Media + Culture in Africa.” Moderated by Ngozi Odita, the founder of Society HAE, the discussion started with a look at some research into digital practices across the continent.

Portland Communications, which has offices in London, New York, and Nairobi, Kenya, found that the top three tweeting countries in Africa are South Africa, Kenya, and Nigeria, with Eqypt and Morocco not too far behind. Moreover, their research found that most tweeters are between the ages of 20 and 29 years old and most activity is being logged on mobile devices. You can gather more info about that study here, and we have an infographic after the jump.

As the study and the panel made clear, Africa is made up of separate and unique countries. So blanket statements won’t do.

Read more

Talk of Bell Pottinger Buyout

Lord Tim Bell

The Financial Times is reporting that the Lord Bell and the Piers Pottinger are looking into the buyout possibilities for their firm, the Bell Pottinger, which they founded in the 1980s.

Bell Pottinger is big time in the U.K. though it recently made major headlines for footage of agency execs making unethical offerings to journalists posing as potential clients.

The FT says PR is a large but slow-growing business for Chime Communications, Bell Pottinger’s parent company. The Holmes Report says fee income for the Bell Pottinger Group (which operates as Chime’s PR division) were £68 million in 2010. Talks are in the early stages.

PRNewser Q&A: Three Tips for Making the Move to China

China is just one of the Asian countries that PR firms continue to build their businesses in.

One of the perks of a PR job is the chance to travel far and wide. And, there are likely many publicists out there considering a move abroad, whether temporary or permanent.

PR firms are focused on building their businesses in Asia, opening up opportunities not just with new clients, but for firm staffers. But making that move is a huge decision.

After the jump, we have a Q&A with Sara Donaldson, Edelman‘s manager of comms and business development in Asia Pacific. She’s been in Beijing for about two years and talks about making the transition, the differences in the work, and how government control of the media affects her work.

Click through for more.

Read more

Yahoo Partner in Asia Hires D.C. Lobbying Firm

Alibaba Group, a Chinese e-commerce company that is partially owned by Yahoo, has hired Washington D.C. lobbying firm Duberstein Group, a step that many believe is the set-up to purchase Yahoo.

Yahoo owns 40 percent of Alibaba. That relationship, which also extends to Yahoo Japan, is considered Yahoo’s greatest asset. Those two companies along with Japan’s Softbank are in the middle of untangling their business relationships.

Alibaba founder Jack Ma has expressed an interest in buying all of Yahoo. However, there will likely be an issue with a Chinese company trying to buy a U.S. Internet business.

“Hiring a Washington lobbying firm could help Alibaba address any U.S. political opposition to a complete takeover of Yahoo by a company from a country that controls and censors the Internet,” Reuters reports.

The relationship was revealed in a government filing that was effective December 1.

[via Reuters, BusinessWeek]

No. Korea Puts On a Show as Kim Jong Il Memorial Comes to an End

In this photo, a camera crew seems to be omitted and the snow appears whiter. Photo: KCNA/Reuters

The world has seen more of North Korea since the death of Kim Jong Il than it has in the many years prior. With the world watching, the isolated and secretive country has been sure to put on a show for global onlookers.

Over the past week and a half, we’ve become familiar with the overwhelming expressions of grief coming from the North Korean people, which some speculate may be exaggerated because the authoritarian government wouldn’t have it any other way. We have an ABC news clip about that after the jump.

The Guardian also suspects that an image from the memorial service (above) may have been Photoshopped (click to their website for the original image). It’s not clear what would be gained by altering the photo, but we’re confused over most everything else about this country.

Today was also the public coronation of Kim Jong Un, Kim Jong Il’s son, to “supreme leader.”

Read more

Egyptian Marketing Manager Wins Court Case Banning Virginity Test

Samira Ibrahim during a rally on Dec. 27. Photo: AP/Ahmed Ali

A 25-year-old marketing manager, Samira Ibrahim, has won her case against the Egyptian government, banning virginity tests that have been performed on women arrested during the March protests in Tahrir Square.

CNN reports that the tests will no longer be performed in military prisons and on those in “temporary detention.” Authorities denied that the tests were being performed before admitting it later. Ibrahim says she was tortured and humiliated by the authorities and has received death threats since launching the case.

“I will not give up my rights as a woman or a human being,” she said.

Women have moved into the forefront of the ongoing changes in Egypt. Last week, images of a young female protester being brutally beaten by the Egyptian military — the “blue bra girl” –incited the hugest protest of women in Egypt in nearly a century.

Read more

North Korea’s Media Force Field Even Repels Twitter

Kim Jong Il liked the movies and was said to have a collection of 20,000 of them.

News today has focused on the next steps for North Korea, a country that manages to keep itself shrouded in mystery despite the forces of social media and other information-sharing tools.

What we know: newscasters wept on-air and citizens were weeping openly in the streets after news hit of Dear Leader’s death; Kim Jong Il wanted his youngest son Kim Jong Un to take the leadership role once he was gone; the U.N. has once again raised the issue of ongoing human rights abuses in the country; and one man’s trip to lay flowers at the North Korean embassy in London is newsworthy.

What we don’t know: mostly everything else.

Read more

C&W Makes Another Acquisition in Asia

Cohn & Wolfe has announced its second Asian acquisition in as many weeks. The firm has purchased Singapore-based XPR, a move that adds 28 new employees and increased digital capabilities.

C&W announced the acquisition of impactasia on November 30. That purchase included everything except the firm’s Singapore office, which had been bought out by two of the firm’s partners.

XPR is a digital agency with clients including Groupon and BMW Asia. The agency will be called Cohn & Wolfe XPR. Karen Ho, Gavin Foo and Adrian Lee, partners at XPR, will serve as group MDs.

According to a C&W spokesperson, 75 percent of XPR’s accounts includes digital or social media media work, with more than one-third of the firm’s 2011 revenue coming from this space.

PR Associations, British Government React to Bell Pottinger Scandal

Lord Bell

The Chartered Institute of Public Relations (CIPR), the U.K.’s “advocate and voice of the public relations profession,” came out with its response to the Bell Pottinger scandal that unfolded (on video!) last week.

In a post on the CIPR Conversation blog, the CEO of the organization Jane Wilson said comments on the video show “poor judgment,” were “over-claiming” or “ill-informed,” and said PR can only be “seen as a strategic, senior management discipline” when “incidents such as this are a thing of the past.”

At the same time, Wilson defends PR and lobbying, saying that, as a former MP, Tim Collins, head of public affairs at the firm, would have strong government connections, and using them is something that other organizations, like philanthropic groups, do. Talking about the coverage in The Independent, Wilson writes, “There is a lot of what appears to be wilful misunderstanding or fake outrage at the use of what are in fact open and above board communications channels.”

Read more

NEXT PAGE >>