We don’t know about you, but we’ve always found most Skittles commercials to be exceedingly creepy. Remember the one with the bunny? What the hell was that?
That said, if you’ve ever had the desire to reenact one of the colorful, crazy ads in your own home (or lounge in a pool filled with rainbow candy) but lacked the ubiquitous amount of Skittles required to actually accomplish such a feat, now might be your chance — assuming you’re Canadian.
The ‘Get Skittles Rich’ campaign, out of BBDO Toronto, is based around video-sharing; participants must sign up to the microsite and share a video, which features a fictional spokesman named Danny Falcon. For every share that gets watched, participants collect virtual Skittles; the person at the top of the leaderboard on December 10 will be crowned the Skittles Millionaire. Read more