AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Interviews

BREAKING: Justine Sacco Has ‘Really Suffered’ Since AIDS Tweet

justine-sacco-tweet

We at PRNewser often use the breaking news line as a joke, but this “no kidding” moment is really “news.”

Remember the unfortunate tweet above?

Justine Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), prepared for a trip to Africa with some kitschy AIDS humor and lost her job as a result. Sure, she apologized and ended up back on the job market, but it’s safe to say her life changed.

Now she’s back…to help kick off a book tour. Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Harriette Cole Explains Why She Considers Alicia Keys Her ‘Best Student’

Harriette-Cole-ArticleThe business that media coach Harriette Cole literally dreamed up while working as fashion director at Essence has as its clients a roster of R&B royalty like Mary J. Blige, Alicia Keys and Erykah Badu, whom Cole has taught to show up in the best possible way in front of the press.

Cole calls Keys her best student because “she wanted it so bad.” That’s not the only criteria Cole cites as what makes for a promising client:

I’m working with people to modify their behavior or their communication. If you have a behavior that’s not serving you, it’s very tough to stop. For example, many people clutter their language with words like ‘Um,’ ‘like’ and ‘You know what I mean?’ Smart people with big jobs. It’s equal opportunity in our colloquial way of communicating. The best kind of client is somebody who’s willing to say, ‘OK, I see what you mean. Now what are the tools I can use to make the change?’

But before she was training others, Cole had to first train herself. Read more

CEO of Uber’s Branding Agency Talks Visual Communications

Uber branding

In case you missed it, one of the big trends in communications is less talk, more pictures.

“Visual branding” isn’t just a buzzworthy phrase; it’s a crucial part of every big-name business’s marketing strategy.

Today we had the chance to speak with Dava Guthmiller, founder and CEO of San Francisco’s Noise 13. The self-described “brand strategy & design agency” helps create the visual identities of various brands, including one called Uber that you may have seen mentioned in recent posts on this very blog (in addition to every other blog on the planet).

Read more

Seth Rogen: Don’t Blame Me for the Sony Leak

Two people bear absolutely no responsibility for the Sony media hack that looks like the biggest data leak since Snowden: Seth Rogen and James Franco.

In a clip from Good Morning America set to air tomorrow, Rogen insists that his upcoming movie The Interview was never supposed to be controversial — and it definitely wasn’t intended to inspire a leak:

Key quote:

“At this point, it’s too late to have any [second thoughts]. We set out to make a movie that was really entertaining to audiences and I genuinely think we did that. And that’s where my job ends.”

So it’s a perfect storm of publicity for these two and a nightmare for everyone else employed by Sony. Of course, no one can confirm that North Korea was responsible for the hack. Why so quiet, James Franco?

F/W/V CEO Offers Tips for Pitching Sports and Celebrity Clients

moves mag

You may have missed the fact that Moves magazine relaunched earlier this month; you may not be familiar with the property at all. But the release tells us that Moves has been “the premier lifestyle magazine for pro athletes” for a decade, and parent company Moves Media Ventures plans bigger things with its relaunch and transformation into “a diversified media company serving athletes, entertainers, managers, moguls, influential tastemakers and the advertisers seeking to reach them.”

Moves also has some serious PR industry connections: French/West/Vaughan founder and CEO Rick French is both a partner and a chairman of the mag’s editorial board.

We spoke to French, a former print and TV journalist, to learn more about what Moves can do for your sports and lifestyle clients.

Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

Read more

The 20 Most ‘Intimate’ Brands in America (and Why)

shutterstock_149495843

Of all the studies we’ve reviewed recently, the title of this one from independent brand agency MBLM may seem most strange: the “Brand Intimacy Rankings” sought to measure not which brands consumers see as most authentic or “real” but those to which we feel closest in a personal relationship sense.

Here are some of its most interesting findings:

  • Americans are more intimate with their brands than residents of any other country
  • Tech brands dominate and Apple is the winner by a landslide, with intimacy rankings more than eight times as high as those of the runner-up
  • Shockingly, 76 percent of the 350 people involved in the survey were not predisposed to having intimate relationships with brands — yet the average user has such relationships with “two or three”
  • Frequency of product use was a major factor determining which companies scored highest
  • All major social media platforms were absent, despite their tech status and regular usage

After the jump, we list the winners and ask Mario Natarelli, managing partner at MBLM, for his takeaways.

Read more

4 Experts on the Future of ‘Corporate Journalism’ and Sponsored Content

glassess papers

One of this week’s most interesting stories came via David Carr of The New York Times. In “Journalism, Independent or Not,” he addressed the rise of brands or corporations that want to make their own news, be it through sponsored content written by someone else or “outlets” created and managed by the companies themselves.

In this case, the site was created by Verizon and its advertising agency — but Chevron recently received a bit of heat for doing the same sort of thing.

As the journalistic discipline continues to struggle, more and more businesses are attempting to control or, at least, contribute to the larger conversation by creating their own stories. And many PR firms have launched content creation shops to better serve such clients (Edelman’s Creative Newsroom is a good example).

But how can these companies create real value by achieving a balance between paid promotional materials and real, substantive news?

We asked four industry experts for their takes on the trend.

Read more

B2B Clients to Firms: ‘Stop Marketing to Me!’

shutterstock_105970766 (1)

A recent guest post on this blog concerned the fact that B2B marketing often lacks “emotional appeal.

Emotion in B2B marketing, you ask? That’s unpossible!

It’s true, though: a recent survey performed by The Economist and Peppercomm found that business audiences want something a little more “substantial” from the brands they know. And, as the graphic below shows us, there’s a serious disconnect between marketers and the people they’re trying to reach.

infographic 1

Despite this fact, the vast majority (93 percent) of marketers plan on sending more content to executives next year.

It’s time to rethink that relationship. We asked Ted Birkhahn, president and partner at Peppercomm, for his take on the survey results.

Read more

Hotel CEO on Airbnb: ‘We Wish We’d Thought of It’

Well, yeah. If you have any hospitality or “sharing economy” clients, you’re going to want to check out this interview with Choice Hotels CEO Steve Joyce, which ran on Bloomberg yesterday.

Given the fact that Airbnb recently decided to change course and (sort of) “play nice” with New York attorney general Eric Schneiderman, this looks like a “next step” in the conversation between traditional service providers and their “disruptors.” In that story, an Airbnb spokesperson said “We need to work together on some sensible rules.” Flash forward to yesterday:

(If you can’t see this video, you might need to click the top link. It’s being difficult.)

A key quote:

“We love this new collaborative approach…and we’re trying to figure out how to take advantage of it.”

Sounds like capitulation, doesn’t it?

Read more

NEXT PAGE >>