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Interviews

Lindsay Lohan: The Voice of Reason?

What a world we live in when Lindsay Lohan is the Hollywood celebrity sounding sane in a television interview.

The usually troubled starlet sits down with Extra tonight and tomorrow to talk about the need to rebuild trust and prove she’s “insurable again” in order to get back to work.

Meanwhile, this exists.

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Q&A With H&K’s Dan Bartlett: Trust is Important to a ‘Successful Growth Engine’

Photo: AP

There have been a series of leadership changes ever since the November announcement that Public Strategies and Hill & Knowlton would merge at the beginning of this year. Among those changes was Dan Bartlett‘s move into the role of president and CEO of H&K USA.

Yesterday afternoon, we sat down at the H&K offices here in New York to speak with the former White House counselor to President George W. Bush about politics and his current PR life. After the jump is part one of that Q&A, focused on what it’s like in his role, how the firm is dealing with the change, and H&K’s prospects for the future.

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‘Adweek’ Digital Editor Brian Morrissey on Moving to Digiday: ‘I Wouldn’t Have Left ‘Adweek’ to do the Same Thing in a Different Place’

Brian Morrissey, digital editor for Adweek, made waves last week when it was announced he’d be leaving the trade publication after more than six years to join Digiday, an upstart trade media and events company as editor-in-chief.

In some ways, the move is a trade media equivalent of what we’ve seen in the last year with well-known journalists such as the Washington Post‘s Howard Kurtz, who left the newspaper to join Tina Brown at the Daily Beast.

PRNewser spoke with Morrissey this week for his first interview since the announcement.

We’ll start with the question many folks are probably interested in: why did you make the move?

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CES PR Executive: 80 New Tablets Launched This Year

Managing communications for one of the most buzzed about conferences of the year with more than 100,000 attendees is no simple task. Now that this year’s Consumer Electronics Show has come to a close, PRNewser spoke with Laurie Ann Phillips, senior director of communications, for the Consumer Electronics Association, the trade group that puts on the annual industry mega-conference.

Indeed, tablets were a big trend this year; Phillips told us 80 new tablets launched at this conference. Another interesting factoid: more than 75 percent of the Fortune 100 attend CES, according Phillips. Read on for the full interview.

What does the CES PR team look like? How many people do you have working on the team during the conference?

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Consultant Philip Graves: ‘Not All Pieces of Consumer Insight Are Equal’

Philip Graves is a consumer behavior consultant and author of the new book Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping. While he has a great respect for research and data, he also thinks brands should cautiously use market research as it can lead them astray. His AFECT approach – analysis of behavioral data, frame of mind, environment, covert study, and time frame – outlines the criteria to determine the reliability of consumer research.

Recently he spoke with us about the uses and limits of consumer research.  And he answers the question: What is a consumer behavior consultant?

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Daniel Saynt: Fashion Brands Embracing Social Media

On Friday, we spoke with Daniel Saynt about fashion brands, their use of social media, and their engagement with the blogger community. Saynt is editor-in-chief of FashionIndie.com and They Envy.US. With the very recent acquisition of Fashion Indie Media by LookBooks.com, Saynt also became the director of social media of that company.

According to Saynt, the fashion industry is embracing social media and fashion bloggers “as a means to connect” with their audiences. Saynt has worked with design label Rebecca Minkoff, and uses that brand and others to discuss the growing use of digital outreach in fashion campaigns. (Take a look at yesterday’s post about the H&M/Lanvin collaboration for further proof.)

New Network Launches for Young PR Pros

Sarah Evans, founder of Sevans Strategy, recently launched The Sevans Network, an invitation-only network of college students and young PR professionals that provides advice and resources as they start their careers.

The network provides a place for members to ask questions, share information, and work with more experienced professionals. We had a short conversation with Evans about the network. Read on after the jump.

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Off the Quad Wants To Show College Students a Good Time

PRNewser spoke with David Rich, CEO and founder of Off the Quad, a newly launched company that provides college students with a free e-mail newsletter of information about local happenings.

“Our goal is to [take] a single subject telling them about something that we think is great, something that we’ve experienced, and try to be genuine,” said Rich.

After the jump, Rich discusses the college student demographic and why it’s important.

For more about programs and outreach to college students, take a listen to PRNewser’s podcast with Karen Strauss, CIO and co-developer of Ketchum’s student crowdsourcing program Mindfire and click here for info about the push from location-based apps. Read more

On The Podcast: Author and Connectual Founder Aaron Goldman

aaron_goldman.jpgPRNewser editor Tonya Garcia spoke with Aaron Goldman this morning about his new book, “Everything I Know About Marketing I Learned From Google,” available this month.

Interview: Steve Stampley, Spokesman, JetBlue Airways

Steve Stampley.jpg

This post was written by Nancy Lazarus, contributor to PRNewser.

The past two weeks have been eventful for JetBlue spokesman Steve Stampley. PRNewser talked to him this week about the incident regarding flight attendant Steven Slater. We focused on JetBlue’s employee communications initiatives, the media and public reactions as well as lessons learned in the aftermath.

Some of the general public’s reaction was initially favorable towards Steven Slater. To what extent has JetBlue monitored and analyzed the reactions from more targeted audiences, including your crewmembers/ employees?

We’ve reviewed their reactions, though not through official channels. We engage with a number of our crewmembers through social media via Twitter and Facebook. Though we have not done it with this story, there is an internal website where we keep an ongoing dialogue.

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