TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Interviews

5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

Read more

‘Diversity Is the New Black,’ Says Omnicom’s Tiffany R. Warren

Tiffany-Warren-articleTiffany R. Warren is Omnicom‘s senior vice president and chief diversity officer, but her work on diversity isn’t just a day job. In 2005 Warren created ADCOLOR, a non-profit devoted to promoting and paying tribute to diversity in the advertising, marketing, media, PR and entertainment industries.

For our latest So What Do You Do feature, Warren describes how ADCOLOR went from awards show to social movement, how the work of diversity officers has grown and what it takes to be an agent of change:

You have to like people. You have to like when people are hot messes and when they’re not. When they’re scared, when they fail and when they’ve failed you. You have to like every aspect of the human nature in order to be an effective change agent. We’ve had some not so good times in our industry and that’s [when] I grew the most as a professional and as a leader — during those times when people were doubting whether this industry could pull itself out of the hole of this lack of diversity.

For more from Warren, read, So What Do You Do, Tiffany R. Warren, Chief Diversity Officer for Omnicom Group?

Under Armour Comms VP Explains Damage Control Strategy

Here’s a quick but relevant clip that our friends at AdAge posted yesterday.

Diane Pelkey — VP of global communications for Under Armour — explains how the brand tackled the fallout from the bombshell February Wall Street Journal story in which members of the U.S. speed skating team blamed the company’s products for their disappointing performance at the Sochi Olympics.

Pelkey’s point is simple, and it’s worth repeating: be transparent, don’t hide from the story and make sure to offer all relevant spokespeople to media contacts for comment.

While the success of the ensuing campaign may be up for debate, the logic behind the strategy is sound.

Journalist Reveals Ketchum’s Suggestions for Discrediting Him

Ecuador2In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.

The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.

For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador.

One such suggestion: use friendly media outlets to raise doubts about whether Barrett ever actually visited the country or met the individuals he interviewed for the book.

We spoke to Mr. Barrett today for more information.

Read more

LaForce+Stevens Talks Tying Scandal to Fashion on Social

Kerry-Washington-Scandal

A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite professional fixer, Olivia Pope?

The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating up.

We spoke to Megan Brown (follow her on Twitter), who manages digital/social at the firm, for more on the campaign and Kerry Washington herself.

Read more

Peter Himler on The Future of Measurement

measurement 2

In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

Read more

Q&A: What’s the Secret Sauce Behind Successful Content Marketing?

Content Marketing

One thing we can all agree on in the contentious world of content marketing: it’s important and it’s incredibly hard to predict.

We spoke with Skip Besthoff, CEO of content analytics software company InboundWriter, to learn more.

He tells us that it’s quite simple, really: as much as we’d like to think it’s all about the quality of the writing, topics and placement can determine whether a given piece will be successful ahead of time with a remarkable degree of accuracy.

Read more

‘Secretary of Defense’ Tim Howard on Finding the Right Brand to Sponsor

Apropos of celebrities, here’s a short clip from Experian Marketing Services‘ recent “Storytellers” Client Summit in which the Secretary of Defense Tim Howard explains a bit about what helps him choose a brand to sponsor.

You won’t be surprised to learn that it’s his agent (and his moral compass):

“I don’t want to lend my name to just any old company…at this point I’ve put too much hard work into building my own brand.”

So far, Howard’s only partnership of note has been with Marriott. Where will he go next? Why not your client?

Full “fireside chat” interview after the jump if you’re interested.

Read more

Q&A: Is the Future of PR Measurement Already Here?

calculator

In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

Read more

Apple Insider Spills Secrets: ‘This Isn’t PR. This Is Something Else.’

Apple cube

We recently posted on the biggest takeaways from 9to5Mac’s extensive inside look at Apple’s media relations strategy.

The piece provided a fascinating behind-the-scenes glimpse into the company’s one-of-a-kind culture, and as a follow-up we were fortunate enough to speak with a source close to Apple’s international PR team for an insider’s take on the story…and more.

What did you think of the 9to5Mac piece?

Nothing surprised me; the only thing I would object to is the part about shredding the strategic “white books” before events.  They were referring to “At a glance” docs, which are simply printouts. PR receives them a few days before each event and hands them back to management when it’s over.

And the part about PR doubling as bodyguards?

Yes, I did see a PR blocking a couple of photographers who were trying to take pictures of Steve Jobs at one event.

How did the Jobs-to-Cook transition affect internal strategy?

At the beginning it was not noticeable at all, but people saw that Cook seemed far more proactive on sustainability, CSR, workers’ rights in China, etc. In terms of general strategy, though, nothing changed.

How closely does the international organization work with the American PR team? Read more

<< PREVIOUS PAGENEXT PAGE >>