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Journalism

How Has the Media Changed Since 9/11?

9-11-gallerySeptember 11, 2001 started off like any other day in the news. Morning shows were shutting it down for the day; assignment desk editors were changing shifts; general assignment reporters were preparing for news meetings.

And then the clock struck 8:46 a.m. eastern time. 

From that second on, we know the horrifying details and remember the chilling visuals. Everyone in the world has a “Where were you then” story etched in his/her mind forever.

One other thing changed on that day: the media itself.

For the PRNewsers out there, here are a few ways that media — the way the news is reported, disseminated, and consumed — changed thirteen years ago.

(H/T: Newseum for the collage)

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Understanding 5 Types of Reporters (and How to Work with Them)

reporters

This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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New York Press Club Doesn’t Care for de Blasio’s Media Relations Strategy

de blasio

Today the mayor of our hometown gives us a nice lesson in how not to please certain local journalists.

Mayor Bill de Blasio won office in a 2013 landslide thanks, in no small part, to the work of BerlinRosen Public Affairs.

Yet some of the journalists involved in the New York Press Club seem to think that the firm could have taught him a bit more about media relations.

The letter/official airing of grievances signed by NYPC president Larry Seary after the jump. A hint: it involves message management.

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Bad News for CNN Employees: Jeff Zucker Just ‘Went There’

CNN Upfront 2014

So, you think the economy has rebounded and your savings account can begin its weatherstripping for the colder days. Vacations are being planned, allowances are no longer declined and date nights are back in full swing.

Only one problem: You work at CNN.

In a corporate-wide memo recently sent to all Turner Broadcasting employees, CNN Chief Jeff Zucker and Turner CEO John Martin said that, as part of the company’s “Turner 2020″ plan, the company will unveil a new corporate structure “in the next two months.”

This is CNN.

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PR Specialists Trump Journalists in Number and Average Salary

FT_Salary_GapCongratulations are in order to every journo-turned-PR specialist. According to the latest report from the PewResearch Center, you’re now making nearly $20K more per year than you would if you hadn’t sold your soul to the dark art of public relations.

If the numbers stay on track, that gap will continue to grow.

Consider the chart to the right: In 2004, for every $1 a PR specialist made, a reporter made 71¢. Fast forward nine years and the number is 65¢—that’s a 6¢ loss.

It gets better (or worse, depending on your vantage point).

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CNN’s Bill Weir to FOX News: You’re a Bunch of ‘Willfully Ignorant F*#ksticks.’

bill-weir

Unfortunately, this really is CNN now.

It’s no secret that national news networks exist on a stepchild familiarity level. They may acknowledge each other at reunions because they are there for the same reason, but when it comes down to it, someone is looking to pee in the other person’s punch bowl.

Take CNN’s Bill Weir.

So, there he is, trolling the competition on TV when he saw a story that really took the journalistic objectivity right out of him–a FOX segment headlined “Climate Doesn’t Cooperate with Al Gore.”

And that’s when he gave FOX News an “unfortunate truth” of his own via Twitter.

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Ogilvy Survey: Social and Earned Media Are Inseparable

journalism 3

This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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Don’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust

buzzfeed

Why yes. He did go too far.

In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy Benny Johnson.

This blow to the chronicles of credible reporting is particularly relevant because BuzzFeed also talks a big game regarding the benefits of its native advertising services. Yet here we are, discussing the copying and non-sourcing prowess of a once-respected reporter. Again.

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Obama Administration Locks Out White House Press Corps (Again)

obama white house

In a word… Yes!

To quote a poet laureate somewhere in the annals of baseball, “It’s like deja vu all over again.”

You may recall a story last week about journalism groups, led by the Society for Professional Journalists, demanding the Obama Administration open up the doors to give them the access they were promised almost seven long years ago. Now, someone in the White House is at it again.

And this time, it gets even shadier because the meetings in question concerned two top Democratic Super PACs.

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The Spin Cycle (Borscht Edition): 11 Crazy Conspiracy Theories About MH 17

Are you one of the few who still believe that every big story has one true narrative? Did you not listen to Mike Allen?!

Our point: as Julie Ioffe notes today in The New Republic, the Russian public has a totally different understanding of what happened to Malaysia Airlines Flight 17 than the rest of the world.

“Watching some of these Russian newscasts [where most of the television is owned or controlled by the Kremlin], one comes away with the impression of a desperate defense attorney scrounging for experts and angles, or a bad kid caught red-handed by the principal, trying to twist his way out of a situation in which he has no chance.”

“The discrepancy,” she writes, “does not bode well for a sane resolution to this stand-off.”

After the jump, 11 of the craziest conspiracies being floated over the Russian air waves. Read more

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