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Journalism

Ogilvy Survey: Social and Earned Media Are Inseparable

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This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Don’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust

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Why yes. He did go too far.

In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy Benny Johnson.

This blow to the chronicles of credible reporting is particularly relevant because BuzzFeed also talks a big game regarding the benefits of its native advertising services. Yet here we are, discussing the copying and non-sourcing prowess of a once-respected reporter. Again.

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Obama Administration Locks Out White House Press Corps (Again)

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In a word… Yes!

To quote a poet laureate somewhere in the annals of baseball, “It’s like deja vu all over again.”

You may recall a story last week about journalism groups, led by the Society for Professional Journalists, demanding the Obama Administration open up the doors to give them the access they were promised almost seven long years ago. Now, someone in the White House is at it again.

And this time, it gets even shadier because the meetings in question concerned two top Democratic Super PACs.

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The Spin Cycle (Borscht Edition): 11 Crazy Conspiracy Theories About MH 17

Are you one of the few who still believe that every big story has one true narrative? Did you not listen to Mike Allen?!

Our point: as Julie Ioffe notes today in The New Republic, the Russian public has a totally different understanding of what happened to Malaysia Airlines Flight 17 than the rest of the world.

“Watching some of these Russian newscasts [where most of the television is owned or controlled by the Kremlin], one comes away with the impression of a desperate defense attorney scrounging for experts and angles, or a bad kid caught red-handed by the principal, trying to twist his way out of a situation in which he has no chance.”

“The discrepancy,” she writes, “does not bode well for a sane resolution to this stand-off.”

After the jump, 11 of the craziest conspiracies being floated over the Russian air waves. Read more

Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News)

sky news luggageJust when you think network news can’t get any worse, ratings rears its ugly head and forces reporters to do things you never thought possible outside of a lawsuit. This time, the ne’er-do-well culprit is the UK’s Sky News (a Rupert Murdoch joint).

Tragically, the victim is, again, Malaysia Airlines.

With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.

And then Sky News went rummaging through the luggage of the dead passengers on live television.

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CNN Reporter Calls Israelis ‘Scum’ as They Bomb Gaza

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Meet CNN International Correspondent Diana Magnay.

She used to cover the millennia-old tension between Israel and the rest of the Middle East until recently. Why no more? She had a bad day at the office recently during the most current dust-up on the Gaza Strip.

Behind her report in “The Situation Room” were some onlookers who were cheering the explosions from missiles launched by the Israeli army. Much to Magnay’s chagrin, she called our allies to the east “scum” and lost her gig.

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Ann Friedman of New York Magazine Defends ‘PR Girls’ Everywhere

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Today in New York magazine, regular contributor Ann Friedman becomes one of the first journalists to offer extended commentary on an unspoken issue within the public relations industry: media relations push-pull is in many ways a game of girls versus boys. And that’s not a good thing.

We’re oversimplifying, of course:

“While there are many men in PR — including 80 percent of upper management — it’s women, often young women, who are likely to be doing the grunt work of sending emails and writing tweets and cold-calling contacts. The very work that journalists, and the rest of us, are likely to see as fluffy.”

Do go on…

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Kate Hudson Can Thank the Edit Team for This PR Fail

instyle_kate_hudson_tallGood PR is tough work: its often thankless hours are usually spent for another’s glory. There’s the client’s win, of course, but also bragging rights for the journo or outlet that snatched the juicy cover story from its competitors.

We don’t need the credit, but perhaps a little respect for our craft would be nice.

PRNewsers, consider the following situation and ask yourself how a seasoned publicist would have handled it differently.

InStyle ran a cover story about Kate Hudson in its July issue without plugging her new release. Definitely an “oops!” for InStyle, which counts on maintaining good relationships with the celebrity publicists who bring them their cover stars, but was it an “oops!” that demanded a correction?

As reported by AdAge, InStyle’s editors thought so:

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Journalism Groups to President Obama: ‘Let Us Do Our Jobs!’

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Led by the Society of Professional Journalists, 38 of the most prominent journalism groups in the country made a legitimate and official gripe about the Obama Administration. Ironically, the gripe was about news–or the lack thereof.

They called it “politically driven suppression of the news.”

The report was authored by Leonard Downie, Jr., formerly the executive editor of the Washington Post, and titled ”The Obama Administration and the Press.”  It accuses the president of coming into office with the promise of transparency but asserts that he has “fallen short of his promise.”

The report also compares Obama to Nixon and the Watergate scandal. Yes, that really happened.

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STUDY: Has Social Media Changed Journalism for the Better or Worse?

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A recent study by finance/investor relations group ING attempts to answer a question crucial to the PR industry: how has social media changed the nature of journalism as a product and the behavior of those who practice it?

The answer: more crowdsourcing, less fact-checking and, inevitably, more corrections/retractions.

We know why that matters to PR. Details after the jump.

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