Making a splash in social media, having a local hook or access to experts with interesting back stories will gain the attention of digital, video or local media outlets. But don’t bother sending another pumpkin spice recipe or it will end up in a pile with all the other Halloween pitches. Those were a few of the tips producers mentioned at a PRSA NY-hosted panel on Tuesday, during the inaugural Communications Week in New York.
Four media outlets and panelists participated:
• WABC-TV’s Eyewitness News show and 7online site – Bob Monek, executive producer, digital and social media
• Meredith Corporation’s The Better Show – Willow Hacket, senior associate producer
• HuffPost Live – Cindy Vanegas, executive producer
• TheStreet‘s OptionsProfits site – Jill Malandrino, product development manager
Aside from their individual takes on pitching prospects, they also gave detailed rundowns of their outlets, including content, types of guests who appear and their social media approach.