Vogue is really working hard to pick up its social media game. The magazine has actually turned over its all-important September issue to — GASP! Dun dun dun… — models.
The trend over past years has turned to putting Hollywood actresses, even reality stars, on the covers of magazines. So for Vogue to turn over not just any cover, but the monster Fall issue cover to a group of models is a big deal.
But these aren’t just any models. These are #instagirls. Back in the 90s, we had supermodels: Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford among them. Basically, the cast of George Michael’s “Freedom” video. Nowadays, models have not risen to that pop culture level so that we’re all on a first name basis with them. Instead, they have a powerful presence on social media.
Vogue is hoping to capitalize on that by turning over its biggest cover to these tweeting, Instagramming digital fashion celebrities.