There will be a Season Two of Serial. To everyone who donated to make this possible: THANK YOU. http://t.co/KsnpvITMOx
— Serial (@serial) November 26, 2014
A long time ago, like a few years, everybody was doing a podcast. It was like radio, but on the computer! And for every host doing the talking, there was a different topic being covered.
Then photos and video seemed to take over. Nowadays, there’s Instagram and Snapchat, countless images and clips posted daily on Facebook, YouTube, blogs, news sites and Twitter. Podcasts didn’t go away but they seemed to lose some steam.
But now podcasts are having another moment. And the wildly popular Serial podcast, brought to us from the folks behind “This American Life,” has something to do with that. The woman at the center of what The Guardian calls “the greatest podcast ever made” is Sarah Koenig, who, in case you haven’t yet become addicted, decided to dig into the details of the 1999 killing of a Maryland high school student, Hae Min Lee. A fellow classmate, Adnan Syed was convicted of the crime and has spent the past 15 years in jail. I binge-listened the week before last and was absolutely riveted.
The popularity of the podcast is having some far-reaching effects, and could open another digital door for PRs looking for an outreach opportunity.