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Media Audit

The Ralph Lauren Polo Pony Will Be At the Olympics

We’re going to have a very stylish American Olympic team, what with their new uniforms designed by Ralph Lauren. That uniform is being modeled at left by the stunning swimmer Ryan Lochte. Normally, Lochte has his shirt off, like he does on this Vogue cover. But that’s not really pertinent to this story.

So Ralph Lauren is going to get some major exposure, right? That oversized polo pony logo will be all over all of our screens. The media coverage started with a segment on the TODAY show. Watch that after the jump.

“Ralph Lauren is claiming that its Olympic uniforms are a ‘very classic, very elegant’ return to tradition,” the Wall Street Journal‘s Speakeasy blog writes. “…Except those huge logos—a Big-Gulp-sized version of the demur small Polo pony—void all claims to classicism or elegance.”

Also, here’s something dumb.

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Print Magazines Seek Life Online Via Netflix-Inspired App

The well-documented rise of digital technology has not only changed the ways human beings consume information, but also changed how much they expect to pay for it: nothing.

Print media’s high hope is to transition its wares online, and to reinvent its outreach strategies so that consumers come back to the subscription magazine paradigm. Venerable competitors Time Inc., Condé Nast, Hearst, Meredith, and News Corp. joined forces in 2009 to form the joint venture Next Issue Media. That venture created a Netflix-inspired app to jump start sales and inspire iPad readers to purchase online subscriptions or single issues of magazines such as Vanity Fair, GQ, and The New Yorker.

Corralling all of these brands into one place could lead to more sales, but these publications need to do more than simply attract eyeballs. The public wants value.

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Revolving Door: ‘Good Afternoon America’; Guthrie on ‘Today’; and more

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Good Afternoon America starts today at 2 p.m. ET. The clip above offers a sneak peek of what to expect. The show replaces a failed daytime talk show called The Revolution, which we’d never even heard of. Hosts are Lara Spencer and Josh Elliot.

Meanwhile, over on the Today show, Savannah Guthrie made her official debut as co-anchor. We’ve got her opening moments in the video below and TVNewser has additional footage of her first day.
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Will ‘Seventeen’ Magazine Keep It Real?

Seventeen magazine has a compelling dilemma on its hands as the brand, which sells the dreams of pop culture to teenagers, is being asked by that same demographic to embrace reality.

Julia Bluhm, a 14-year-old resident of Waterville, ME, petitioned Seventeen magazine to feature girls as how they really appear and not doctor images by airbrushing out natural blemishes such as acne. Bluhm used social media to raise awareness and garnered 85,000 signatures for her petition on Change.org.

After much media coverage and social media buzz, Bluhm got a sit-down with Seventeen EIC Ann Shoket and a promise through the magazine’s “Body Peace Treaty” to “always feature real girls and models who are healthy.”

Industry experts extol the virtue of brands listening to their customers. Seventeen occupies a unique position, with its target female teen audience. And it markets a youthful version of glamour. The prevailing cultural norm dictates that flaws are anything but glamorous.

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Trying to Determine the Impact on News Corp.’s Publishing Arm

The News Corp. split separating the publishing arm (Wall Street Journal, HarperCollins, Times of London, etc.) from the entertainment arm (20th Century Fox, Fox News Channel, and other Fox broadcast stations, etc.) will have a limited impact on the company’s publishing business, at least in the short term.

The split makes the entertainment area look more profitable on paper, which is great for it. The now smaller publishing side will now have to face some of the same issues that other publishing companies face: feeling a greater bottom-line pinch from advertising declines and the continued need to rethink the business model, for example. According to The New York Times, the company’s many publishing properties were already undergoing a restructuring that eliminated job security.

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Revolving Door: Anderson Cooper; CNN; NBC News head talks Ann Curry, and more

Anderson Cooper revealed in an email to The Daily Beast’s Andrew Sullivan that he’s gay. “I couldn’t be any more happy, comfortable with myself, and proud,” he adds. Perhaps more importantly, he said that he felt he needed to say something on this topic because people may have mistaken his reticence for feelings of shame. Moreover, instances of bullying and discrimination make speaking out a necessity.

“I still consider myself a reserved person and I hope this doesn’t mean an end to a small amount of personal space. But I do think visibility is important, more important than preserving my reporter’s shield of privacy,” Cooper writes at the end of his comments.

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‘Today’ Mishandles Ann Curry’s Departure

Savannah Guthrie was officially named the new Today show co-host, just a day after Ann Curry gave her tearful on-air good-bye. Now the challenge for Today is making the transition to a new host without alienating the fans of the old one. To do that, according to the NY Times, the show is trying to keep the change low-key.

The problem is this change was anything but. There were leaks and speculation for about a week. And on the day of her departure, there was this big story in USA Today.

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Ann Curry Bids a Tearful Farewell to ‘Today’

There were rumors yesterday evening that this news would be coming today, but it didn’t make watching it any easier.

Ann Curry bid a tearful farewell to the Today show this morning, expressing her love for the viewers, her colleagues, and the behind-the-scenes players on the show.

There had been speculation over the past week or so that she would be leaving the show, possibly with a big payday. During her announcement, Curry said she’d be working on big stories, “the work that most of us got into journalism to do,” which will be broadcast across NBC’s news programs. NBC News president Steve Capus went into further detail about the types of stories Curry would be covering: “humanitarian” stories both here and abroad.

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UPDATED: CNN, Fox Issue Statements After Incorrect SCOTUS Ruling Reported

Zoinks! Both Fox and CNN, in a rush to report this morning’s historic Supreme Court health care ruling, told everyone the exact wrong thing. That’s embarrassing.

Fox corrected itself on the air after seeing news on the SCOTUSblog that contradicted their initial statement that the health care law had been ruled unconstitutional. EVP of news for Fox News Michael Clemente has put out a statement about the gaffe that includes a poke at “one other cable network.” This statement is after the jump and gets the side eye.

CNN amended its reporting on air as well. They’ve also sent out an email to correct their previous “Breaking News” email alert and issued a statement, which we’ve also got after the jump.

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Revolving Door: ‘The Newsroom’ debuts, More on Ann Curry

The media has been very busy weighing in with their reviews of the new Aaron Sorkin HBO program The Newsroom. HBO, in line with its promotions for Girls and other programming this season, has made the debut episode available to all on YouTube. The show has already debuted with 2.1 million viewers.

Word on the street is Ann Curry is set to receive $10 million to vacate her post at Today. ICYMI, The New York Times published a professional profile of Curry and her time with the show. And over on TVSpy, they’ve conducted an informal poll and determined that Natalie Morales is the preferred replacement (among TVSpy readers).

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