Yesterday we learned of a couple of big changes in the Silicon Valley tech journalism game: the head of Valleywag is headed to The Verge and her replacement will be the writer/marketer formerly known as “Fake Steve Jobs.”
Nitasha Tiku, a seasoned reporter who has written for many pubs including New York magazine and BetaBeat (where she had the good humor to share her staff’s reactions to our post on “the world’s first Vine press release“), will be senior West Coast writer at the Vox property. Business Insider broke that news Thursday morning, and Re/code followed with a report that Dan Lyons, currently marketing fellow at HubSpot, will be her replacement.
In case you hoped that this move will mean a kinder, gentler Valleywag, think again: here’s what Lyons told us about 9to5Mac’s Apple PR reveal back in September:
“I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.”
In other words, he does not play along.