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Media relations

Journalists Recommend Getting More Strategic with Event Invites

Tony Romm covers tech for Politico, so of course he would get multiple invites to the Consumer Electronics Show Las Vegas, or “the Global Stage for Innovation.

It’s not just him, though: we’ve received several invites ourselves from PRs repping ad agencies and ad tech companies; we even got one from straight from Time, Inc. CES is a big conference that’s been around since 1967, and the fact that it’s not open to the public makes it a prime stage for showing off the work of clients even if they have little or nothing to do with larger trends in technology.

That said, the lead-up to this year’s event has also seen some grumbling from writers receiving a deluge of form pitches. Friend of the site Ed Zitron got a bit of attention earlier this week for collecting all related emails and trolling the hell out of the PR professionals who sent them.

We definitely wouldn’t go that far; we have enough people angry at us on any given day. But we do feel like the event could be a great opportunity to stress the value of strategic targeting. We asked Alan Henry, tech blogger for Gawker property Lifehacker, for his take.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

More Influencers Hyping Big Studio Films on Social Media

Unlike The Interview, most movies don’t have cyber-threats and worldwide outrage to increase public interest.

For that reason (in addition to general shifts in the market), more major studios are turning to a newfound PR tool to raise awareness of their coming titles: social media influencers.

disney influencers

Above, for example, is a promo for the Disney film Big Hero 6 – which opens today in Italy — sent from Italian fashionista Veronica Ferraro to her 158,000 followers on Instagram and her 25,000 followers on Twitter. Her blog The Fashion Fruit has nearly two million likes on Facebook; that’s a lot of influence.

For more on that, we asked three experts for their takes on the influencers-promoting-movies trend.

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BlackBerry Should Send CEO John Chen To Talk To the Media More Often

BlackBerry has been up against some very rough times, but the company keeps pushing, trying to get back into the hands, pockets, briefcases and purses of people around the world.

Today, CEO John Chen spoke with Nora, Charlie and Gayle (“a ride or die BlackBerry girl”) on CBS This Morning about the latest phone, how a few new colors could make the phone cooler, and why the government is still hanging on to their BBs.

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Journalists Weigh in on the Ethics of the Sony Hack Stories

We all know how Sony, Aaron Sorkin, Brad Pitt and Rubenstein Communications think the media world should respond to ongoing leaks from the Sony Pictures hack: ignore them.

CNN’s Reliable Sources (hosted by the Brian Stelter, founder of our sister site TVNewser) asked the question on Sunday and got some mixed different answers. In the first part of the interview, Andrew Wallenstein of Variety frames the question as a serious one, saying, “I don’t do that lightly…it was going to get out there anyway, and we have to be part of the conversation.”

Dawn Chmielewski of Re\code was a bit more blunt on New Day:

Well, then. Check out Gawker’s explanation of the issue — which mentions the leak of a clip from The Interview depicting the death of the very Korean dictator at the heart of this story — to Mike Allen of Politico after the jump.

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STUDY: Journalists Need PR Now More Than Ever

happy journalist

Not this guy, though. He’s fictional.

Encouraging headline, no? This new paper comes from the Reuters Institute for the Study of Journalism at Oxford, UK, and we have so many mixed feelings about it right now.

Everyone knows that the PR-to-journalist ratio grows more lopsided by the day, but this study’s findings confirm that the power shift goes deeper than that.

In short, “hacks” need “flacks” more and more whether they want to admit it or not. The reverse isn’t really true, though, so the dude in the image above might want to pour himself another stiff one…

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BREAKING: Journalists’ Opinions of PR Are Improving!

mad as hell

“I’m still mad as hell, but I’ve moved on.”

While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR.

We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago.

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Angry Tech Exec’s Note to NYT Reporter Must Be Seen to Be Believed

Last night we learned that the stereotypical tech execs featured on HBO’s Silicon Valley were not so far from reality.

You probably noticed that lots of journalists were tweeting/writing bad things about Uber yesterday, especially after reports of easy employee access to the “God View” tool that allows the company to track every one of its riders.

Turns out that a few (allegedly) high-ranking “technologists” have even less respect for “the media” than, say, your average Fox News opinionator.

Last night, New York Times tech writer Mike Isaac shared an anonymous hatemail received from a self-described “tech executive” who thinks the media deserves a bit of comeuppance:

Read the whole thing if you have time — it’s more than slightly insane. Highlights after the jump.

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Uber Really F*cked Up This Time

You’ve probably heard by now that Uber is in extreme crisis mode. More so than usual, even!

Why? To sum it up, the company’s SVP of business attended a private event packed with prominent journalists…and suggested that his company would spend a million dollars on “opposition research” to smear those who publish negative stories about Uber. For some reason, Emil Michael thought that every single word spoken at said event would be “off the record.”

It gets much, much worse.

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25 Things Journalists Think You Should Stop Doing Right Now

Here at PRNewser, we often post lists of best/worst practices in media relations. We’ve done the pitching thing and we know how hard it is; it’s nothing if not an imprecise science.

This week, our friends at Hubspot have called upon their team’s knowledge, along with “journalist gripes from Twitter and from in-person interviews,” to compile a second annual “S#*t PR people do that journalists hate” project.

Here’s the slideshow:

We especially love the part about copy-and-paste pitching and the hook ‘em first email trail leading to “more information.” These context-free pitches often come from robots (we think) or people based overseas, but there has to be a there there, right?

After the jump, some additions to the list from us and our Mediabistro colleagues.

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Tech Journo Tells PR to Maybe Back Off a Bit

shutterstock_112692424The always-excellent Digiday published a great piece today. Titled “Confessions of a Tech Reporter,” it might be better labeled “Tips for Tech PR.”

The primary issue is that many tech founders seem to think that they are “entitled to coverage,” so they make unrealistic demands of their PR teams (be they in-house or third party).

We get it — over at yer old AgencySpy, we get a whole hell of a lot of press releases announcing product launches and hiring moves from companies that don’t produce ads — they just make the software that helps you measure those ads. And they’re looking for clients. Here’s a particularly misguided quote from the post:

“Once a PR person said, ‘It sounds like you’re not after any new readers’ when I declined to cover her random client.”

Well, you obviously shouldn’t say that.

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