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Media relations

STUDY: Media Coverage Has Little Influence on Consumers’ Travel Decisions

If only I'd read this BEFORE I bought tickets

Here’s an interesting, somewhat contradictory finding from our friends at travel blog Skift.

Turns out that media coverage of a given destination wields little, if any, influence when it comes to determining where consumers will take their next vacations.

If true, this finding might require some travel/leisure-focused firms to adjust their strategies…

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

How Has the Media Changed Since 9/11?

9-11-gallerySeptember 11, 2001 started off like any other day in the news. Morning shows were shutting it down for the day; assignment desk editors were changing shifts; general assignment reporters were preparing for news meetings.

And then the clock struck 8:46 a.m. eastern time. 

From that second on, we know the horrifying details and remember the chilling visuals. Everyone in the world has a “Where were you then” story etched in his/her mind forever.

One other thing changed on that day: the media itself.

For the PRNewsers out there, here are a few ways that media — the way the news is reported, disseminated, and consumed — changed thirteen years ago.

(H/T: Newseum for the collage)

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What We Should All Learn From Edelman’s Commitment to Become Its Own Client

Edelman ReputationEdelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.

First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.

Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.

Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long? 

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Ferguson, MO Hires Common Ground Public Relations

Ferguson, MO, the town that is roiling with protests and racial strife after the shooting death of 18-year-old Michael Brown at the hands of the police, has hired a PR firm, Common Ground Public Relations for communications help.

In comments to Talking Points Memo, Nina Kult, a Common Ground rep, makes it abundantly clear that the firm is only handling the deluge of media requests that the city has been getting since protests began about a week ago. Or at least that’s all they’ll talk about.

“We’re just handling media relations as of very recently and that’s really all we’re doing. We’re just handling media queries and that’s all I can really say right now,” Kult is quoted saying.

Chances are, the number of media inquiries is more than the city has ever had to deal with. A suburb of St. Louis, the town is now basically the subject of round-the-clock coverage on major outlets, including MSNBC, The New York Times and The Huffington Post.

Continuing with the close scrutiny of all the goings on, TPM notes that the Common Ground’s “Meet The Team” page is populated by an entirely White staff. Oh geez.

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#PRFail: NBC Strikes Out on Meet the Press Announcement

david gregory

“Where is the love, the love, the love?”

It was the worst-kept secret in network TV, but after months of speculation NBC finally announced yesterday that Chuck Todd would indeed take over for David Gregory as the host of the Sunday morning coffee gathering known as Meet the Press.

In case you missed it, NBC has a history of mismanaging personnel announcements. Does the name Ann Curry ring a bell?

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Uber Takes Shots at Lyft In Press Statement Addressing Alleged Cancellation Shenanigans

lyft tweetWho knew the car service industry could be so cutthroat? Right now, there’s a heated battle between Uber, the company that’s already made a name for itself not just for its service but for the way it goes about protecting its business, and Lyft, the newer startup in the game.

Lyft has lobbed accusations at Uber, accusing 177 of the company’s employees of making more than 5,000 requests for rides and then quickly canceling them. This sort of thing costs the drivers money and wastes a ton of time. At first, Uber said that it must’ve been indecisive customers. But upon further inspection from CNN and Lyft, there’s a good possibility that Uber workers were the culprits. And, according to Valleywag, when these Uber recruiters do keep their reservations, they use the ride as an opportunity to try and get drivers to leave Lyft.

Now faced with evidence, Uber decided to issued a press statement that goes for Lyft directly. Shots fired!

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Edelman Clarifies Position on Climate Change, Executive Firing

edelman-logoWe have to admit that we’re a little surprised that VICE has assumed the role of public relations overseer, but last week the publisher’s Motherboard blog earned a lot of attention by calling out Edelman over its decision not to join other firms in promising The Guardian that they would not represent climate change “skeptics.”

This was an interesting development particularly because in 2009, then-VP of CSR/Sustainability Mark Grundy told our co-founder Joe Ciarallo that “in terms of the facts, I am in no doubt of where we are with this.”

As if to further prove that the publisher is now a force to be reckoned with, Richard Edelman called the blogger himself to explain — and the follow-up post ran yesterday.

Senior Editor Brian Merchant’s query: how, if Edelman believes firmly in climate change, can it also represent the American Petroleum Institute?

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The Art of ‘Um’ and ‘Uh’: Different Vocal Pokes for Different Media Folks

likeIf you have spent any time in PR, you know there are a fair number of media trainers. Typically, these are hacks-turned-flacks who understand how to help clients talk to the media without sounding like remedial English students.

That brings us to a lingustic affliction called Speech Disfluency.

SD involves speaking with “any of various breaks, irregularities, or non-lexical vocables that occurs within the flow of otherwise fluent speech”. You may think of stuttering or hesitating, but this definition also refers to the use of the universal word (and media no-no) “Huh.” (True story, look it up.)

We call those “vocal crutches.” And now — thanks to some deep, battle-of-the-sexes-type research, such crutches can demonstrate one’s gender you are during one of those deep throat interviews.

So, like, see it, um, after the jump…

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More Evidence That Being Too Scripted During Interviews Is A Bad Thing

If you’ve ever seen a politician, entertainer or executive fumble their way through a broadcast interview, you know how truly awful it can be. The sputtering and sweating and awkwardness. And that’s just you being embarrassed for them. The person actually doing the interview is a terrible hot mess.

The best way to avoid this is with media training. However, if you’ve ever seen someone reciting talking points like a robot, then you know it’s almost equally painful to watch an on-camera interview being done strictly from memory.

The best scenario is having someone who can both stick to the agenda and inject some personality into what needs to be said. Just in the past week or so, we’ve had two examples of people who have been able to do that, much to our delight.

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Jay Carney Talks About the ‘Tension’ Between the White House and the Press Pool

carneyNow that he’s no longer the White House Press Secretary, Jay Carney has a lot to say about the job.

Last night he was on David Letterman reflecting on the relationship between himself and the press pool, one that’s not always so congenial. One need only go back to footage of a few Q&As between Carney and members of the press to see that there was, as Letterman put it, a “rub” between the person behind the podium and the journalists in the audience.

Having covered politics prior to his appointment to the White House, Carney was aware of this “adversarial” relationship. And though there were a couple of times where we cringed as we watched him try to navigate the aggressive questions that were being tossed at him, in the Letterman interview, he talks about the experience almost (almost) in positive terms.

“As a democracy, we would be rightfully concerned if there wasn’t that tension,” he says at one point. “If the White House press corps was just happy with what they got every day and they weren’t working to get more, they wouldn’t be doing their jobs.”

That’s a lesson that a lot of publicists should remember.
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