TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Message

Why Uber Chose Obama’s Campaign Manager to Run Comms and Strategy

david_plouffe-300x210

Yes we can…connect you to an unlicensed driver using his personal vehicle to transport people around town for tips.

On one level, it makes sense that David Plouffe, Barack Obama’s 2008 campaign manager and one of the hottest speakers/strategists on the circuit, would join the “sharing economy” company that everyone’s falling over themselves to cover.

Still, the match strikes some as odd given the recent decision of the Republican National Committee to promote Uber as the prime example of business free from government regulation — regulation best embodied by the man Plouffe helped win the White House.

The answer lies in crisis communications and political infighting.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

#PRFail: NBC Strikes Out on Meet the Press Announcement

david gregory

“Where is the love, the love, the love?”

It was the worst-kept secret in network TV, but after months of speculation NBC finally announced yesterday that Chuck Todd would indeed take over for David Gregory as the host of the Sunday morning coffee gathering known as Meet the Press.

In case you missed it, NBC has a history of mismanaging personnel announcements. Does the name Ann Curry ring a bell?

Read more

Dems Calling for a Cease Fire in the ‘War On Women’

women smilingThe message that the Republicans were waging a “war on women” was an effective one during the last presidential election. Triggered by Rush Limbaugh’s disgusting comments about Sandra Fluke and followed by a cascade of word vomit the spewed from various GOP politicians, it was a phrase that the Democrats put to powerful use. But now there’s evidence that it’s a message that doesn’t resonate with voters, so the Dems are moving on.

“Women find it divisive, political—they don’t like it,” pollster Celinda Lake tells the National Journal.  It’s also been kinda co-opted by the Republicans, often to use it against Democratic politicians and their policies.

So as with any PR campaign, it’s time for a new strategy. And this new plan involves facts!

Read more

How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

Read more

Arianna Huffington Pitches The Value Of Sleep To Millennials

ahuff alleyArianna Huffington paid a visit to Alley NYC in Midtown yesterday for a short presentation about the importance of sleeping, logging off your electronic devices and following your passion. She’s got a new book for sale – Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder  — and these are just some of the ideas that she puts forward.

And her audience, a very receptive one, were largely millennials, who seemed to genuinely appreciate being told that, at some point, they can stop working and just go to bed.

Read more

EPA Head Hits Reddit to Promote New Climate Initiative

reddit_logo_banner

It appears to be official: when you have a campaign to promote and would like to do a little bit of that old-fashioned engagement with the public, Reddit is the place to be. It’s not just for reputation management.

Yesterday EPA administrator Gina McCarthy hit the AMA section to answer questions about President Obama‘s new regulations on C02 emissions.

How did she do?

Read more

Nissan Blames Agency for Tweet Knocking Tesla

Last week Elon Musk’s Tesla Motors poached Nissan’s PR chief to lead its marketing and communications efforts. We can see why the larger company might respond by one-upping the upstart, but based on its response to a quippy tweet, we do not think this clip summarizes its strategy moving forward:

While the tweet mentioned by Autoblog Green [H/T Jalopnik] focused on the New Jersey Motor Vehicle Commission’s decision to block the company from implementing its direct sales model in the state, it’s all in good fun between competitors on social, right?

Maybe not. Nissan immediately deleted the image and blamed it on its social media agency. Pic after the jump.

Read more

The GOP Knows What the Kids Are Wearing

Today in Same Old Story news, someone in the Republican Party anticipated the results of this study about changing political alliances among Millennials and got to work making some ads to appeal to that key demographic: Audi-driving early-30′s yuppies battling problems with facial hair.

Like all political ads, these are collections of cue card quips designed to reduce incredibly complex economic issues into simple talking points.

Of course the ad offers no specifics explaining why an easing of regulations on any given industry would lead to more jobs, much less better jobs. Nor does it explain moves to cut short the unemployment benefits earned by all those friends who (allegedly) can’t find work because of the same regulations…as if this guy’s “friends” work in fossil fuels.

The next ad makes the same points:

Read more

Female Outreach PAC Director Says Women Are Too ‘Busy’ to Worry About Equal Pay

We are thankfully not involved in Texas politics, but something tells us Wendy Davis probably won’t be the state’s next governor. Call it a gut feeling.

Assuming she does lose, she can’t blame it on Red State Women. Here’s Cari Christman, executive director of the political action committee created to promote conservative (read: Republican) candidates to female voters, trying to explain to a reporter why she doesn’t think the state needs any equal pay laws:

Kinda goes without saying that the group supports Davis’s opponent, attorney general Greg Abbot.

Read more

‘Eat Fresh?’ Subway Will Stop Baking Bread Using a Chemical Found In Yoga Mats

subway sandwichSubway announced today that it will be removing a chemical from its bread, Azodiacarbonamide, that is used to increase elasticity in shoe rubber and yoga mats. What the…?

In a statement, Subway, which is “the world’s biggest sandwich chain,” maintains that they’re removing the ingredient despite the fact that it’s FDA and USDA approved.

“Fresh baked bread — and the perception of better-for you offerings –is a major deal to Subway. It’s one of the chain’s central selling points,” USA Today notes. It’s the “better-for you” part — the veneer of healthiness that Subway promotes about its food — that is taking the biggest hit with this news.

Read more

NEXT PAGE >>