The Great Gatsby is coming to theaters, which means I’ll be returning to my yellowing, dog-eared copy of the book to once again take in the greatness of each glorious word. But if the book is missing one thing, it’s a soundtrack.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
The Daily Beast takes a closer look at the publicity for the new Sacha Baron Cohen movie, The Dictator, which, like the PR for his previous films, is being handled by the main character.
Admiral General Shabazz Aladeen has made a red carpet appearance at the Oscars, where he spilled Kim Jong-Il’s ashes on Ryan Seacreast; inspected Jon Stewart’s crotch on The Daily Show; and told Matt Lauer he knew about his affair with Ann Curry during a TODAY show interview. He’ll also be making a Cannes Film Festival appearance.
The Daily Beast ponders whether it’s too much of a gimmicky thing. Some say yes, Cohen should just appear as himself and really shock us. Others say it’s shrewd. We agree with the latter.
Huzzah y’all! Scandal had a strong ratings showing last week and it’s been renewed for another season, bringing the day to a nice end. Did anyone watch last week’s episode? Racy with a capital R-A-C-Y. Thursdays at 10p.m. ET. Get on this quality entertainment — part PR, part soap opera. Cinema Blend has a roundup of what did and didn’t make the cut at ABC.
Here’s Fox’s new schedule (Britney Spears and Demi Lovato are joining X Factor), Vulture.com’s two cents about NBC’s lineup, and Networked Insights insights on those two networks.
The Avengers broke a box office record this weekend, debuting with $200.3 million in sales. Just as The Hunger Games’ success was, in part, due to the extensive marketing campaign prior to the film’s release, industry watchers say The Avengers can also credit the marketing effort for the stellar outcome.
“They combined traditional marketing — TV spots, trailers — with plenty of outreach on Facebook and Twitter. Marketers will be studying this for years to come,” BoxOffice.com’s Phil Contrino tells MTV.com.
Though the box office outcome gives Disney a reason to smile following the John Carter disaster (which will very likely be studied as well), there are some people who found reasons to complain.
The summer blockbusters are coming! The summer blockbusters are coming!
With all the talk of The Avengers, Prometheus, and The Dark Knight Rises, it’s hard for other films to get a word in edgewise. Being on the receiving end of some film festival love can help smaller movies attract a little attention.
As part of the ongoing promotions for the film Prometheus, the new trailer aired last night on the U.K.’s Channel 4 network with the hashtag #areyouseeingthis. Shortly after another ad aired featuring highlighted tweets with that hashtag. The hashtag was second on the U.K.’s top trending list for a spell.
We previously covered the great lengths that the filmmakers (it’s a Ridley Scott film made in association with 20th Century Fox) have gone to to promote this movie, which comes out June 8. Since that story, there’s been another clip (posted after the jump) dedicated to Michael Fassbender’s android character David.
Now The Guardian is wondering if the promotion has gone so far that it’s taking away the from the mystery of the movie.
The Mediabistro offices were buzzing today after we got the big blue box above with Pop Rocks, a Rubik’s cube with The Weather Channel logo on one side, Sweet Tarts candy, and a CD with music from 1982. Oh, and those t-shirts read “Frankie Says Relax.”
The box is part of the network’s 30th birthday, which it will be celebrating on May 2. These are just some of the things that were hot that year. Also, just to make the olds feel older, the letter that came with the box has a lengthy list of people who were born that year, Nicki Minaj, both Wills and Kate, Jessica “Zou Bisou Bisou” Paré, Kat Von D (really?), and Kelly Clarkson among them.
To promote its new movie Abraham Lincoln: Vampire Killer, 20th Century Fox is holding an art contest seeking illustrations of either our great 16th President, Mr. Lincoln, or the vampires he slays in the film.
The very strange and awesome Tim Burton, also one of the makers of the film, is judging the contest with popular vote determining the five finalists. Entries are accepted on the movie’s Facebook page, and the winner gets a midnight screening of the film in their hometown. The film is in theaters June 22 and it looks incredible.
Total aside, if you still have a little artist in you, send us your depiction of what PR looks like. Details about that contest here. Entries due one week from today!
We all love Locked Up Abroad, if only because we like to think we’re too smart/too slick/too lucky to get caught trying to smuggle drugs into or out of a country that has no respect for the criminal class.
The new season starts next Wednesday, so the show has got a hashtag going, #ToHellAndBack, and they’re inviting fans to go to the show’s website and describe their own hellish travel experience. One example: “My bf cheated on me with my sorority sister the nite after I took him to our formal.” It’s not exactly years in a rat-infested hole in the middle of nowhere, but I can see how that could be unpleasant.
Daniel Craig, the latest actor to play James Bond, has called the partnership with Heineken “unfortunate,” but says he understands that the financial demands of a big movie require product placement. Not exactly a ringing endorsement for a sponsor that could be paying as much as $45 million for the privilege.
“This movie costs a lot of money to make, it costs nearly as much again if not more to promote, so we go where we can,” Craig told Moviefone.com.
Ad Age first reported that Heineken signed on with the latest Bond movie, Skyfall, which will be out November 9. Bond will sip the beer in at least one scene of the movie, appear on packaging, and will be in an ad. CMO Lesya Lysyj says the partnership is “a perfect fit” despite the fact that Bond is known for drinking his martinis “shaken, not stirred.”
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