Movies fall under the category of “entertainment,” but not every movie can be taken lightly. 12 Years a Slave clearly falls in this more serious subcategory.
British retailer Sainsbury’s is selling copies of the Oscar-winning movie on DVD. The store also thought it would be a good idea to do a little cross-promotion. So they set up a mannequin right next to the movie display in a 12 Years a Slave-inspired yoga outfit with cropped pants and a tunic. A Twitter user snapped the photo at right, and we have ourselves a brand new and totally insensitive PR fail.