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Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

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Yelp Going to the Virginia Supreme Court for its Fake Reviews

yelpHaven’t we been here before?

It seems like it was just March 21 when we brought a #PRFail editorial about Yelp and its fake reviews. In the post, we brought three lawsuits to your attention under the premise of Yelp’s plight of “free speech debate” could cause some serious drama for the ubiquitous ratings and reports website.

Whelp, we should have called Vegas because Yelp is in the news about its reviews. You know? Again. And this time, they are visiting the highest court in the land cloaking itself in the warm embrace of the First Amendment. (Well, highest court in Virginia, but you get the point. The s#!t is about to hit the fan.)

Good luck with that…  Read more

Mayor de Blasio Offers Case Study in Communications ‘Missteps’

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Despite winning a landslide victory in which BerlinRosen Public Affairs played an outsized but largely unsung role, New York mayor Bill de Blasio has had a rough first 100 days. While most of the winter’s biggest challenges were not of his making (lots and lots and lots of snow), he has clearly realized that his team faces some shortcomings in the communications department.

This week’s New York Times interview, for example, gives us solid hints about the origin of the de Blasio administration’s “public relations headache.”

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STUDY: Is the Internet Losing Our Religion?

Computer button Enter - Christian crossSince the advent of the Internet, people have replaced it with many things.

Used to read the paper? Scroll a website. Ever gone out to get something to eat, or even use a phone? Pull up the website. Shopping much? Find a website. And then there’s too tired for going to church? Surf a sermon via website.

Countless churches that can afford the technology streamcast messages. Why? It’s sure not for the people who need an extra jolt of inspiration on a Tuesday afternoon. It’s for those who can’t roll out of bed on Sunday morning. Guilt-free viewing.

So, when I saw this study from the Massachusetts Institute of Technology about the correlation between the rise of the Internet and the decline, I wasn’t surprised. Just sad…

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The Ticker: Popular Abroad; Late Night Battle; Snapchat Art; Twitter Profiles; Bad Viral Content

Stephen Colbert Is Your New David Letterman

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So there’ll be no need to #CancelColbert after all.

When we first heard that Colbert was among those in consideration for Letterman’s role, we didn’t think it would work. But then he’s come a long way since “Even Stevphen“, hasn’t he? Also: love Neil Patrick Harris, but all those awards shows would be lonely if he took over.

Now will Colbert be as gracious to guests as Letterman was?

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The Ticker: Car Recalls; Ice Cream Loyalty; Green Media; Shared Reviews; Shorty Awards

The Ticker: Billion-Dollar Selfie; Toyota Recall; Google Hotels; Simple Stories; Happy at Work

Mazda Recall Is an Arachnophobe’s Worst Nightmare

*Someone needs to give me a medal for inserting this image into this post without yielding to a complete mental breakdown

Disclaimer: This PRNewser writer is the definition of an arachnophobe — meaning, I would sooner hop into a burning car than one filled with spiders. Think that’s kind of a strange and specific example? Think again.

I learned about this bit of news via a text from a loving family member who has spent our lives demonstrating that love through acts of spider-related harassment. “Hear about the Mazda6 recall?” it read. “It’s your worst nightmare.”

According to Reuters, for the second time in three years, an eight-legged engineering challenge called the Yellow Sack Spider has caused Mazda Motor Corp to issue a major recall for Mazda6 sedans in North America; the spider, which likes the smell of gasoline (who doesn’t?) weaves a web that blocks a vent in the engine. These webs can restrict fuel flow, reducing fuel tank pressure when the emission control system releases vapors from the evaporative canister. This can put extra stress on the fuel tank, which could potentially crack and leak fuel, increasing the risk of a fire.

That’s right. Spiders are trying to blow you up. Read more

The Ticker: Twitter Redesign; Tech’s Man Problem; Dark Side of Social; Prison Startups; Saudi PR

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