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Ogilvy

Top Firms Would Do Anything for Money, But They Won’t Do THAT

the world for sale

Recently we reported on the large number of publicity firms willing to represent foreign dictators (turns out London has cornered the market on that demographic).

There’s one group of clients that our colleagues across the pond won’t touch, however: climate change deniers. Read more

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Ogilvy Survey: Social and Earned Media Are Inseparable

journalism 3

This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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Washington DC’s Top PR Players (Besides Jay Carney)

As you may have heard, former White House Press Secretary Jay Carney is rumored to be Apple’s top candidate for their next head of PR. Uber has their sights on him, too.

This wouldn’t be his first foray into the private sector (Carney began his professional career in journalism, before signing on as Director of Communications to Vice President Joe Biden in 2008), but it certainly represents a step in a new direction: to the silicon-ed valleys of the west.

As a NYC-based former Washingtonian (well, Arlington, Virginia, to be exact) this move got me thinking: What would Frank Underwood say?

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Spin the Agencies of Record

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Ogilvy Cannes Study: Behold the Power of Word of Mouth

can you hear me now

Can you hear my brand now?

A new study by Ogilvy, Google and TNS presented at this week’s International Festival of Creativity at Cannes ironically highlights the effect PR can have on ad campaigns as applied to brand perception and sales.

In short: word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

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Ogilvy & Mather Signs Tiffany & Co.

tiffany-and-co-torontos-tiffanybloor-004This morning Ad Age scooped the news that Tiffany & Co.’s global agency search is over: Ogilvy & Mather will serve as its creative AOR.

Reports focus on the traditional advertising aspects of the deal, which follows the company’s appointment of a new design director and a third quarter marked by rising sales around the world. The news is made more significant by the fact that Tiffany’s famously keeps most of its operations in-house, and our sister site AgencySpy notes that Ogilvy will handle print, video and digital “in tandem with the latter’s in-house marketing team”; Ogilvy CMO Lauren Crampsie told Ad Age “we are honored to be selected as [Tiffany's] trusted marketing partner.”

The move will inevitably affect PR as well, though: pending challenges include familiarizing new markets with the Tiffany name and helping the brand continue its vigorous defense of its own intellectual property rights (which famously include its own trademarked color).

In other words, there will be quite a bit of communications work ahead for everyone associated with one of the world’s best-known fashion names.

‘Autocomplete Truth’ Women’s Rights Campaign Goes Multimedia

Things we didn’t know before this morning: today is International Men’s Day. We thought this was a joke, and we have a pretty good idea why marketers weren’t just dying to run with it.

On a more serious note, the UN Women‘s ‘Autocomplete Truth‘ campaign has been more effective than its creators expected, sparking conversations around the world about the women’s rights movement and the barriers it faces in different societies. Today the campaign, created by Memac Ogilvy & Mather Dubai, released its first video as promised:

Our sister site AgencySpy notes that the short essentially summarizes the women’s rights movement over the past 150 years before ending with a single disturbing autocomplete. It’s reminder that, however far we’ve progressed as a society, we still have a ways to go.

So does the ad advance the campaign or simply restate its original premise for a larger and more varied audience?

The larger, unknown question: how can we maximize its impact?

Chinese Marketers Create the Best Fake Holidays

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Single…and loving it!

Here in the U.S., lots of people get upset as Black Friday campaigns grow bigger and start earlier each year.

But when it comes to fake holidays that double as marketing campaigns, the Chinese retail industry has us beat—and it’s not even close.

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UN ‘Auto-Complete Truth’ Campaign Uncovers Sexism Around the World

You didn’t really even need to see this terrible TRUECar clip to know that some companies still think it’s cool to hawk their products with totally sexist spots on American TV. But Google‘s auto-complete feature offers an even more disturbing look at trends in misogyny around the world—and it led to a really cool PSA campaign created by Memac Ogilvy, the agency’s Dubai wing.

Google auto-complete offers a strange and often unsettling look into the public’s psyche:

Men Should...

The Ogilvy creative team came across some results even more disturbing than that one and decided to partner with the United Nations advocacy group UN Women to create a related PSA campaign. Each image in the series features some of the most common auto-correct results along with one conclusion the algorithm should have displayed but didn’t:autocomplete-sexism2

Here’s the good news: the project has been a great success.

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Founder of Ogilvy’s ‘Espresso’ Unit Discusses PR Challenges for Startups

This week Ogilvy won headlines by announcing the creation of Espresso, a “service offering” designed to cater exclusively to the startup set. We were interested in learning more about the techies who create some of our favorite apps and other digital toys, so yesterday we spoke to Luca Penati, Espresso founder and head of Ogilvy’s technology practice, for the inside angle.

What unique business and PR challenges do startups face? 

Growth. Specifically, they need rapid growth on a limited timeline, and only exposure can help them achieve that growth with limited resources. It’s very important for them to do the right thing at the right time, because while bigger companies have the leeway to experiment, startups have only one shot at getting it right.

Even if you have a unique story it’s a struggle to get that exposure. And many startups were built by engineers who are brilliant but have a hard time telling their story.

How important is the origin story? 

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