Last month, Fractl‘s VP of marketing Kelsey Libert wrote a guest post detailing the results of research conducted by her company and CRM provider BuzzStream. The topic of that story was tips for writing email pitches that editors will actually see.
Spinning off the same project, the team surveyed members of the editorial teams from the “500 top-tier publishers” included in the previous infographic to help identify their biggest pitching pet peeves.
The resulting flipbook is a great — if sometimes painfully honest — document. Interestingly, some of these quotes address pitches from within the given publication’s editorial team, not from outside PR contacts:
The lessons are the same, though. Some basic takeaways after the jump.