Pitches

As the authority on breaking information in the black community, editors at Jet need to be in the know about, well, everything. For publicists with clients and products to place, that means a PR jackpot of more than 7 million readers.

“We’re not one of those publications that are like, ‘we only work with certain people.’ No, we’re open. We want to hear from you,” assured Jet‘s editor-in-chief Mitzi Miller. “We want to know what’s going on. It’s our job to have our finger on the pulse of everything that’s hot and happening. The only way we can accomplish this is making contact with people who are out there.”

But before you start mass-mailing pitches,  Miller advises publicists to customize the pitch to the right editor. An email blast without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For a full list of editor contact information, check out How To Pitch for PR: Jet.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

ISLANDS has maintained its reputation as an intelligent travel magazine for the last 30 years, and it is “always  evolving,” said editor Eddy Patricelli in our latest How To Pitch for PR article.

As a publication dedicated to uncovering the “last little pockets of independent cultures,” editors are on a constant search for unique destinations. ”Mainly resorts, spa treatments, unique tours and whatnot tend to perk our interests,” said Patricelli. “We don’t do a lot of travel lifestyle products in ISLANDS.”

Get Patricelli’s contact info and more pitching guidelines in How To Pitch for PR: ISLANDS.

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If your client is the next hot thing in pop or indy culture, you could land print and online coverage in Village Voice. As the “premier expert on New York’s downtown scene,” the alt weekly looks to publicists to arrange interviews, to secure advanced copies of media material (film, books, music) and to obtain access to events (shows, openings).

But be patient when pitching, said music editor Maura Johnston. ”I do try to at least glance at every email I receive, although responding to every one would be a full-time job, or maybe even two,” she explained.

Get contact info for Johnston and all editors accepting pitches in How To Pitch for PR: Village Voice. (subscription required)

Made in New York from NASDAQ on Vimeo.

Mayor Michael Bloomberg and other government officials have been pressing hard to make a case for New York as a tech hub and a place for startups. Now the Mayor is making a direct pitch to the startup community via online video. The clip also stars the founders of some of New York’s big tech companies like Foursquare and Reddit. And why are they here? The food, of course. And because New York is awesome.

Brought to you by New York Tech Meetup and NASDAQ OMX, the video is part of a partnership announced last month that will include a number of videos, a women-in-technology event series, and a PSA.

Know what’s fresh and hot in the home space? Then, the leading shelter title Dwell could be the perfect place to spread the word about your client. As the glossy set to deliver the best in modern design, the pub needs eyes and ears in the design world to continue its mission to become a multifaceted media brand, not just coffee table eye candy.

“We look to publicists as partners,” said Amanda Dameron, editor-in-chief. And, she said, the entire book is open to those PR execs with relevant queries.

Get a full list of contact info for all editors accepting pitches in How To Pitch for PR: Dwell. [sub req'd]

Valentine’s Day cards abound! Check out a few here, based on some of your favorite TV shows. Or what about this card at left, care of the hit show Downtown Abbey? Oh, what.

According to an email pitch Mediabistro got from Sunshine Sachs, everyone can celebrate this day of love with lots of free e-cards. The pitch gave a special shout out to a card based on the popular PBS program. Subject: “Paperless Post does Downtown Abbey.” Only problem is the show is called Downton Abbey. We’ll assume they’re just not fans of Masterpiece Theater or witty British dowagers.

And also, the pitch came with some info that had been intended for a reporter at the New York Post.

Read more

Since its launch in 2004, Inked magazine”s original mission remains intact – to create a high-end entertainment and fashion magazine built around tattoo culture.

As a men’s lifestyle book, Inked wants the basics: fashion, booze, car, art. But make sure to dial the focus on to tattoos. ”People who don’t know Inked might think it’s just a bunch of pictures of tattoos where that’s not true,” says editor Rocky Rakovic. “Just think of us like Maxim plus tattoos.”

In this ”How To Pitch for PR” feature, Mediabistro finds out just how going from pitch to publish is a collaborative effort at this glossy. If your client has a connection to the world of tats, learn how the editors will work with you to craft your story.

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TheDailyMeal.com launched in January 2011, raised $6 million in funding by August, was reaching two million readers by the end of the first year, and has expanding to include an e-commerce offering through a partnership with Cooking.com.

“We want publicists to understand our mission: harvesting the delicious and discarding the mundane, being the friend on the inside, delivering a fresh take on dining news and trends, discovering and reporting with a sense of fun and curiosity,” says Valaer Murray, managing editor of the site. Did you get all that?

In the latest “How to Pitch for PR” feature, Mediabistro gets the scoop about getting your story in front of The Daily Meal audience. Editors are looking for a wide range of pitches, but there are a few things you might want to keep in mind before sending over your idea.

Click here to read on. [sub req'd] Not an Avant Guild member? Click here for more info.

After 109 years, Popular Mechanics is still about science and technology, though the science and technology have changed greatly.

Still deputy editor Jerry Beilinson says Popular Mechanics is a general interest magazine covering everything from plumbing to outer space. Actually, stories that help homeowners are among those that the magazine’s editors seek most from publicists.

In today’s “How to Pitch for PR” feature, Mediabistro talks with Popular Mechanics about how best to communicate with the magazine and what stories are most appropriate.

“It’s a really broad subject matter with a coherent world view,” he says.

Click here for more info. [sub req'd]

The AP has released its guide to the list of words and phrases that will be popular during this holiday season. The Associated Press notes that some of the terms come from the Stylebook and others from its own stories, in case you’re checking. Among the items of note for PR pros looking to pitch holiday stories:

Hanukkah: Eight-day Jewish Festival of Lights starting Dec. 20 this year.

Christmastime: One word.

Kriss Kringle: Not Kris. Derived from the German word, Christkindl, or baby Jesus.

regifting: Passing along an unwanted present to someone else.

Xmas: Don’t use this abbreviation for Christmas.

[via AP]