TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pitches

Mental Floss Wants Quirky, Off-Beat Product Pitches and the Stories Behind Them

Mental Floss is the academic junk drawer of odds and ends of information, origin stories and occasionally the “random things Billy Murray does,” as digital managing editor Erin McCarthy put it. So it makes sense that editors want publicists to come to them with quirky and off-beat products.

Editor-in-chief Jessanne Collins and her staff work regularly with publicists in the fields of travel, books, and spirits and liquor. But, it is not as simple as just pitching an eccentric product. Said Collins:

“There has to be some sort of smart, weird or quirky hook to any hotel or restaurant pitch, and similar with spirits; it’s not just about making a drink, it’s about learning about the history of the spirit and some of the interesting facts and context.”

Collins and her team stressed the importance of understanding the voice of the magazine and its aesthetic. ”It’s really about just being familiar with what we do and the types of things we cover, as well as the angles we cover things from,” said Collins.

For more pitching tips and editors’ contact information, read: How To Pitch: Mental Floss.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

 

New Media Influencers on Rebranding, Expansion and ‘Obsessions’

Mic.com Logo“Voice, perspective and messages framed so they resonate with younger readers have all become more important in media now. That means having our ears to the ground in politics and entertainment, then packaging topics accordingly”, said Jake Horowitz, founder and editor of Mic (formerly PolicyMic).

Mic is among a growing number of media brands that launched or renamed recently, like re/code (formerly AllThingsD), Vox.com and Quartz. Editors from these outlets appeared on a PCNY panel on Thursday to discuss their latest moves.

While these sites generally don’t use PR-related pitches, that may change over time. Given their global focus, one could equate landing a story in these outlets to the U.S. soccer team’s World Cup game vs. Ghana: challenging but not impossible.

Here’s a brief rundown on each outlet and their approach.

Read more

#PRFail: Microsoft Offers To Pay TechCrunch Founder To Promote Internet Explorer

Microsoft-Logo-square

Today in not-exactly-breaking news: Microsoft Internet Explorer lags well behind both Chrome and Firefox when it comes to overall browser usage (though they’re still ahead of Safari and Opera, whatever that is).

This week, the company “accidentally” committed a big PR no-no in its latest attempt to promote the browser; a “vendor” offered to pay TechCrunch founder Michael Arrington to write a post hyping the “reworked” version of the product.

Arrington responded with a post on UnCrunched expressing his disbelief: “do people still do this?”

Apparently so.

Read more

Publicists: Latina Wants Your Celebrity Stories

Few things get a magazine more excited than a possible celebrity exclusive, and Latina is no different. The 18-year-old publication is well known for featuring prominent Latina women as sources and experts on a variety of topics, including parenting, relationships, money and more. If you have a story on a Latina celebrity, editors want you to step forward.

While cultural competence is key when pitching to the magazine for the “acculturated Latina,” so is timeliness and content relevancy.

Dan Koday, executive content director for both the magazine and its online counterpart, Latina.com asserts:

Reference something we’ve recently done. We won’t cover someone just because he or she is Latino or Latina. It has to be a compelling story. If you have a specific section to pitch it for, even better.

Writers and publicists should pitch profiles and products at least four months in advance. Also take note: Latina “does stories, not announcements,” says Koday.

For more pitching advice and editors’ contact info, read: How To Pitch: Latina.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

UPDATED: ‘The Oatmeal’ Cartoonist Leverages Love of Tesla Motors to Support Nikola Tesla Museum

tesla-review-hed-2014

I’m a longtime fan of The Oatmeal, and particularly appreciate how cartoonist Matt Inman exuberantly describes and animates his unbridled passion for the things he loves — his dog, grammar, the fiendishly-terrifying Mantis Shrimp, etc.

As it turns out, Inman also happens to love Tesla — both the legendary inventor and the car company — and is attempting to leverage his love and endorsement of the latter to support a museum honoring the former.

Read more

Showcase Your Clients in Wine Enthusiast

Wine-Enthusiast-ArticleWine Enthusiast is a niche mag with a very specific type of reader: usually in his or her mid-to upper 40s, with a median income of  $100,000. It’s the perfect demo to pitch clients of yours in the travel or food and beverage industry.

PR folks should send pitches via email, and the best timing is five months prior to the issue publication date. Here are some other tips:

Publicists should focus on wine, food (both cooking and dining out) and travel. Successful pitches include chef profiles and recipes for the front-of-book, as well as product suggestions for the holiday gift guide. If you represent a restaurant, even better. “A lot of times, it’s restaurant publicists who have something new or special in their beverage programs or some sort of recurring wine series [that we might cover],” says managing editor Joe Czerwinski. “Occasionally we spotlight individual sommeliers in Q&As. So there are some cool things that we’re certainly open to hearing from people on.

For more, including editors’ contact info, read: How To Pitch: Wine Enthusiast.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

How to Land Your Clients a Spot in Essence

Essence-ArticleEssence, which calls itself the black women’s bible, is ripe for PR pitches. With 1.5 million issues in print (and 1 million online), this pub reaches a large, niche audience.

Editors at Essence want PR folks to know that they are inundated with press releases, so pitches need not be generic. Be sure to thoroughly research the brand before delivering your pitch:

“The number one thing I want publicists to know is that yes, Essence is a magazine for black women. Our mission statement is ‘We tell black women’s stories like no one else can.’ But,” [deputy managing editor Dawnie Walton] stressed, “you still need to know a little bit more about the brand than just pitching anything having to do with black people in general.” Also helpful: pitching to the right person. Take a look at the masthead and know who covers what to make a press release or story suggestion more targeted.

For more, including editors’ contact info, read: How To Pitch: Essence.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

Read more

SheKnows Needs Original, Timely PR Pitches

She-Knows-Article

SheKnows.com is a no-nonsense, service-driven site that gets 68 million monthly page views. It’s known for its broad range of content that aims to empower women, making it perfect for PR pros hoping to showcase their clients to a female audience on a constant hunt for everyday solutions.

Lauren Swanson, director of editorial operations, advises that publicists pitch original angles that readers can use. Also, be aware of the editorial calendar and make sure seasonal items are pitched one to two months in advance:

[Swanson] says the website gets plenty of last-minute holiday-related stories, but they don’t typically accept them unless it has “social media mojo.” “We generally ignore pitches that are not relevant or clearly skew toward promoting a product,” she says. “Our bloggers generally curate products based on research and testing, so we are not inclined to pass along PR product pushes unless the product is innovative.”

To hear more about the mag, including editors’ contact info, read: How To Pitch: SheKnows.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

5 Things to Never Say During a Media Pitch

shut_upIf you are in charge of a PR team of any size, you should have had to do this — listen to your team pitch the media, critique them following the call, and watch them grow.

First, if you have never done that, turn in your APR certification or brass name plate. Second, if you have, then you have felt the cringe factor when a hard-working (or suck-out-loud) team member is speaking with a member of the media and trips over his or her tongue.

The pitch is off. The talking points are missing. And the end is near. *CLICK*

If you understand that cringe, then get our a pen and paper, high-five me, and write down the 5 things to never say during a media pitch.  Read more

<< PREVIOUS PAGENEXT PAGE >>