Pitches

Homeowners looking for practical information about remodeling and maintenance projects, finances, and housing issues can turn to HouseLogic.com, a publication by the National Association of REALTORS®. Reaching 156,000 unique visitors monthly, the site has sought to make a name with consumers wanting to make the most of their home, which is usually an owner’s biggest asset.

“…[W]e don’t do product reviews; we don’t cover decor,” content manager Christina Hoffmann tells Mediabistro in this week’s “How to Pitch for PR” feature.

However, the site is looking to build relationships with publicists who have a relevant pitch for them. To learn more about what stories will work for HouseLogic.com, click here. [sub req'd]

Metropolis has grown and evolved over its 25-year history, but has always focused on architecture and design in a way that appeals to those who don’t necessarily have a college degree in the subject. The magazine covers everything from social issues, politics, and technology, all tied to the world of design.

And key to every pitch are photos. “We always need to see some kind of visuals before deciding if a story is right for the magazine, so photos are essential,” says managing editor managing editor Mason Currey.

In this week’s “How to Pitch for PR” feature, Mediabistro digs deep for tips and info about Metropolis. For more info, including an editorial calendar and what not to pitch, click here. [sub req'd]

Lots of women have babies and a good number of them don’t know what to do with those babies once they’re in the house. Can it sleep in a drawer? Can it wear my old hand-me-downs? Does it like oysters or peanut butter sandwiches? What’s with the crying?

That’s where American Baby comes in. Reaching two million readers monthly, the magazine targets young, new moms with info about baby’s first year. And they want pitches for products, celebs, fashion, and more.

Check out Mediabistro’s latest “How to Pitch for PR” feature for tips on what to pitch to American Baby, when to pitch, and who to pitch. Click here for more. [sub req'd]

Lots of people are taking their nuptials on the road, choosing a dream destination to say “I do.” Destination Weddings & Honeymoons launched just as this trend was picking up in 2002. And now, 25 percent of weddings are of the destination variety.

In the latest “How to Pitch for PR” feature, Mediabistro gets the lowdown on how to pitch this publication. Editors rely on publicists to share info about venues, activities, and services. Moreover, with so little real estate in traditional wedding pubs dedicated to honeymoons, this is the place for pitches on that topic as well.

With 25 percent of pitches accepted, this could be the perfect place to send your story idea about the perfect place for a wedding. Click here for more info. [sub req'd]

The St. Louis Cardinals have made it to the World Series. AP Photo/David J. Phillip

Current and former athletes are the hottest tickets for sports media outlets. Sports stars’ extracurricular activities, such as competing on Dancing with the Stars, are sought after stories, along with business news like endorsement deals. And if they are big enough names, these sports celebs can also use the media exposure to promote the many causes they support.

These were a few of the tips from a sports media panel held earlier this week by the PRSA’s New York chapter. The participants also offered their take on the competition, including social media, as well as a behind-the-scenes glimpse at their jobs.

Apparently it’s not all fun and games on their side of the field… or is it?

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The name speaks for itself: Runner’s World focuses on issues and topics of interest to those who enjoy running. However, the number of issues and topics that apply to this group has steadily grown since David Wille became EIC in 2004. While “training and fitness” are still important, executive editor Charlie Butler says, stories covering “the nutrition area… long-form stories and profiles” are also published.

In this latest “How to Pitch for PR” feature, Mediabistro takes a closer look at how to get your clients into Runner’s World, which has a circulation of 660,000 and publishes monthly. It’s tough to get a hit in the magazine, but the editors rely on PR pros for info and story ideas. Click here for more. [sub req'd]

Cosmopolitan reaches three million readers with a focus on women between the ages of 18 and 35. That might sound like a broad spectrum, but if you’re planning on pitching the magazine, be specific.

“We get a shocking number of press releases for products geared toward younger teens or that help relieve the discomforts of menopause,” executive editor Nicole Beland tells Mediabistro.

“General pitches seldom get a second look,” she added.

In our latest How to Pitch for PR feature, learn more about how to successfully get your story in the pages of Cosmo. It’s the magazine for “fun, fearless females,” EIC Kate White says. But, she adds, the definition of “fun, fearless females” has changed since the days of Helen Gurley Brown.

Click here for more. [sub req'd]

It’s not often you can say that something from the 1950s still resonates today, but such is the case for Prevention.

The editors say the magazine is the top health lifestyle publication around with 10.5 million readers and nearly as many unique monthly visitors to its website. The magazine’s target audience is women between 30 and 50 years old, and editorial content is meant to be actionable, motivational, and easily understood, covering everything across health and wellness.

For more info about how to pitch Prevention, click here for this week’s “How to Pitch for PR” feature. [sub req'd]

What started off as an idea for a special issue of Women’s Fitness magazine turned into a regular magazine published eight times per year with cookbooks and extra content after Clean Eating found instant success. Focused on good, budget-conscious, nutritious dishes without all the fuss, Clean Eating continues to grow in popularity, especially among 35- to 55-year-old women with families.

The editorial staff at Clean Eating works with comms pros both in-house and at agencies. But they have to do their research.

“We appreciate having images and samples — food and equipment — sent over promptly, especially when they’ve been requested closer to deadline,” EIC Alicia Rewega told Mediabistro for our latest “How to Pitch for PR” feature.

For more tips and info, click here. [sub req'd]

Sunset can’t emphasize enough just how distinct its focus is. This regional mag targets homeowners, especially women in their 30s and 40s, in 13 Western states.

Features editor Christina Ciarmello advises avoiding broad pitches on certain evergreen lifestyle topics, like food and travel.  It’s important to be selective: “We prefer a warmly modern, Western look in both houses and furnishings,” she says.

Ciarmello also describes the most successful publicists as those who “made it their business to get to know the magazine: both where we’ve been, institutionally, and where we’re going, which is even more important.”

For specific details on which sections to pitch and a full list of editor contacts, read mediabistro.com’s How To Pitch For PR: Sunset. [sub reqd]

– CLAIR PHILLIPS