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Pop Culture

Kim Kardashian Charges $1M Per Product Endorsement

KimK HeadshotRadar Online tells us today that your client won’t get a mention on Kim’s twitter feed for less than a million bucks ($750K if she’s feeling generous).

The “secret business emails from the star’s reps” that someone chose to leak — presumably for far less than $1M — are not particularly shocking to us. We have seen The Smoking Gun’s “backstage riders.

But it’s worth noting that, for personal appearances, Mrs. Kardashian-West requires:

“5 first class tickets, plus 1 coach, first class hotel accommodations (1 suite for talent and standard rooms for others in party), portal to portal first class exclusive ground transportation, airport greeter service, security, glam fee (day rate for her hair and makeup squad), and a per diem.”

The next quote isn’t much of a surprise, either:

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Florida Press Association Finally Explains ‘Fangate’

Charlie CristHere’s the press release to end the week: The Florida Press Association and Leadership Florida have attempted to explain Governor Rick Scott‘s “Fangate,” and they succeeded in making it sound as confusing as it looked.

A letter provided to both Scott and Charlie Crist read that “candidates may not bring electronic devices (including fans), visual aids or notes to the debate, but will be provided with a pad and pen.”

Crist agreed “but with the added hand-written note ‘*with understanding that the debate hosts will address any temperature issues with a fan if necessary.’”

And that’s where everything went wrong.

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15 Brands That Played the Boss for #NationalBossDay

BE THE BOSS

Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

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What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

Rick Scott

Pic via  Joe Raedle/Getty Images North America

It’s time for the latest edition of our ongoing collaboration with Bill McGowan, Clarity Media Group founder and advisor to executives at Facebook, Airbnb, CNBC and more.

1. First, Bill takes on Governor Rick Scott and his problem with fans:

Scott Blows It with Fan-Gate: If Florida Governor Rick Scott wanted to make his Democratic opponent Charlie Christ hot under the collar during this week’s televised debate, he picked the wrong way to do it.

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Governor Rick Scott Doesn’t Respond Well to Fans

More specifically, the Governor couldn’t handle his opponent’s single fan, which former Governor Charlie Crist was apparently using to keep cool in the Florida heat at yesterday’s would-be gubernatorial debate.

The intro segment has to be seen to be believed:

This went on for seven full minutes before Rick finally rolled onto the stage. Scott’s subsequent attempt to explain his own juvenile behavior is even better:

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Amal Alamuddin Becomes Mrs. Clooney — and Who Cares?

amal clooneyEighteen days ago, a supremely successful London barrister married the sexiest of Hollywood stars. Yesterday, she took his last name. That’s right; the beautiful and intelligent Amal Alamuddin is now Mrs. Clooney. But what does it meeeeaaannn..?

Does it mean she’s closing the chapter on her years (and seemingly identity) as an independent working woman? Does it mean she’s turning her back on her ethic identity? Does it mean anything at all?

The media machine has been hard at work drumming up an alleged “feminist debate” around the name change, which some self-proclaimed “cranky feminists” have argued ultimately involves a woman reneging on her autonomy as an individual.

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STUDY: Influencers Know the ‘Sponsored Social’ Game Better Than Marketers

shutterstock_192589274

Influential!

IZEA, the self-described “pioneer of social sponsorship”, knows a bit about connecting clients with popular social media users in the interest of increased exposure and, of course, sales.

Last week saw the release of the company’s fifth annual “State of Sponsored Social” report created in collaboration with research firm Halverson Group in order to reveal trends in that rapidly growing digital niche.

The big finding: sponsored social is now the second most common digital marketing tool behind only the trusted display ad.

Also:

  • A majority of marketers (52 percent) have a separate budget for paid social promos.
  • Most don’t pay via the old “free product samples”…they use cold cash.
  • The amount of money involved is increasing: “influencers” on the whole reportedly derive 63 percent of their income from sponsorships

In short, this isn’t your classic PR model. We asked IZEA Founder/CEO Ted Murphy for his take on the report.

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Lincoln Claims That All Those McConaughey Spoofs Are Great for Business

You’re not the only one still trying to figure out what the hell those Matthew McConaughey Lincoln ads were all about.

A few comedians found them odd enough to inspire a parody — and in another version of that endless cliche “all publicity is good publicity”, both marketers at the parent company and salespeople on the ground floor tell Automotive News that the mockery is good for business.

As a reminder, here’s the Ellen Degeneres take on the campaign:

So four million views there. And Conan O’Brien after the jump.

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What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

SPRINGER

In case you missed it, last week saw the beginning of what will be a regular feature on our blog: comments on trending news stories from Bill McGowan, Clarity Media Group founder and media coach to top executives from Facebook, Airbnb and more.

Today, in the second part of our ongoing collaboration, Bill gives us his take on three stories that broke over the past week.

1. CNN canceled Piers Morgan Live in February after three years in order (we presume) to make way for such ratings winners as the network’s “constant coverage” of Malaysia Airlines Flight 370. Morgan has made clear via various platforms that he was unhappy with the move, and this week he penned an “advice column” for The Hollywood Reporter in which he lectured his former employer on mismanaging his own show — which he claims “did OK in the ratings” — and  blaming the “stiff” Anderson Cooper for failing to provide a better lead-in.

CNN responded with a statement calling Morgan “sad” and he shot back by bragging about his new job as US editor of the UK-based Daily Mail Online.

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Sex & The City 3 Could Be On the Way: 5 Tips to Modernize the Movie

It’s baaaack! Well it could be. And actually, it never really went anywhere.

The fabulous four ladies of Sex & the City might be strutting their Manolos back onto the silver screen according to social media hints from two of the stars, Sarah Jessica Parker (Carrie) and Kristin Davis (Charlotte). Add to that word from Jennifer Hudson — who played Carrie’s assistant from St. Louis in the first film — that there are “talks” happening and you’ve got a serious rumor situation going.

Turn on the TV at just about any time of day and you can catch an old episode of the HBO show on any number of channels. The program made its mark for all the great fashions, the frank discussions of topics a lot of women are interested in, and a portrayal of life in the Big Apple that’s just as quirky, stressful and romantic as any ever portrayed.

But the show is also, in many ways, dated. One of the major criticisms of the show and, later the movies, are that they convey a vision of Manhattan that doesn’t take into account things like the recession.

So if the movie does come back for a third go-round, it’s going to need a big refresh in order to capture the pop culture zeitgeist the way it did back in the 90s and early 2000s. Here are some suggestions for how Sex & the City 3 can refresh the brand.

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