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Pop Culture

Every Lifestyle Pub Scored ‘Exclusive’ Pics of Amal Alamuddin’s Wedding Dress

What does the word “exclusive” mean, again?

We ask because we got a little dizzy this morning trying to track the number of “exclusive” photos of the Oscar de la Renta dress worn by George Clooney’s wife Amal Alamuddin at their wedding. The dress made its public debut in pretty much every lifestyle publication (and The New York Post) this morning.

In this case, the word seems to mean “picture of the same dress from a different angle.”

From Erika Bearman, aka Oscar PR Girl:

Are these really the first photos, though?

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Public Relations

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Apple Damage Control Strategy: Blame Josh

Its appleAfter all the news and the pseudo-news and the record-breaking brand tweets, Apple finally responded to “bendgate” yesterday.

In many ways, the company’s actions show how far its strategy has moved away from the “take no prisoners” approach that an inside source described to us earlier this month. In that interview, the contact told us that the Apple of the past would never comment directly on anything. Yet he also noted that Tim Cook wants to “put a friendlier face on Apple”, and the company’s most recent moves seem to confirm that fact.

First, Apple release an official statement saying, effectively:

“Yes, a phone was bent, but it only happened to nine people (out of ten million).”

Apple even went further than that, inviting CBS to tour its previously super-secret iPhone testing facility to underscore the fact that everyone really needs to calm the hell down. The company even had some online brand advocates happy to let everyone else know that the “bend test” video you’ve all been passing around was a conspiracy dreamed up by a full-time hater.

Yesterday  brought a Bloomberg article that seemed to lay the blame for Apple’s performance issues at the feet of a single, unfortunate person. His name is Josh.

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Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers

captaincitruscomic1-coverartwork_custom-54e3aa1b66fc348958b7d1012207a645a6dbc303-s40-c85

What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?

That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.

The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape. In an effort to bring the spokes-superhero up to date (and borrow some of Marvel’s lately-booming thunder in hopes of offsetting declining demand for products like orange juice) Florida’s orange growers commissioned the famous comic company to redesign the Captain, complete with rippling abs, his own digital comic, and even an animated trailer. Read more

Move Over, Oreo: #Bendgate Inspires New ‘Biggest Brand Tweet Ever’

KitKat was more fortunate than Derek Jeter this week.

The brand’s “real-time” response to the Apple #bendgate controversy has easily surpassed Oreo’s “dunk in the dark” to become the king of all corporate tweets. (For now, at least.)

Yes, it was clever. Credit goes to JWT London as we debate whether advertising or PR should own real-time social media marketing duties.

Why, exactly, was this particular tweet so popular?

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Threat to Leak Nude Emma Watson Pics Was an Agency Hoax

Oh boy. Turns out that the much-reported “threat” by an anonymous party to leak nude pictures of Emma Watson just as her #HeForShe campaign goes viral was a big hoax.

While the responsible party — the “viral marketing agency” Rantic, named and shamed by The Drum this morning – claims that the point of the stunt was to take down 4Chan, infamous distributor of stolen images, it looks a whole lot like an exercise in tasteless self-promotion.

There was a leak countdown, a “letter” to President Obama, and some cryptic tweets. We didn’t really pay attention because come on, guys: did you really need to sink so low?

Oh, alright then. They’re so proud of their work, too.

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The New York Times Agrees: Shonda Rhimes Not An ‘Angry Black Woman’

shonda_rhimes2-620x412Here’s a topical reminder that words matter on the editorial side, too. Twitter blew up — as it tends to do — this weekend thanks to a New York Times profile of Scandal /Grey’s Anatomy creator Shonda Rhimes. Why? Here’s the lede by Alessandra Stanley:

“When Shonda Rhimes writes her autobiography, it should be called ‘How to Get Away With Being an Angry Black Woman.’”

Get that? She’s black, she’s angry, and yet she somehow manages to get away with it.

It’s not that Stanley wanted to insult anyone. In the next paragraph, she writes: ”Ms. Rhimes, who wrought Olivia Pope on ‘Scandal’ and Dr. Miranda Bailey on ‘Grey’s Anatomy,’ has done more to reset the image of African-American women on television than anyone since Oprah Winfrey.”

That point is settled. But Rhimes took issue with Stanley’s piece, and today NYT public editor Margaret Sullivan agreed.

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McDonald’s and the Smartphone Mafia Made the Most of Friday’s iPhone Launch

Were you among the 10 million people who helped turn the iPhone 6 into Apple’s fastest-selling model to date this weekend?

We were not. Honestly, we just got our iPhone 5 a few months ago and we almost enjoy being so very far behind the rest of the world. Anyway, two organizations made the most of the Friday release: McDonald’s and whatever one would call the international syndicate responsible for selling said phones on the Chinese black market (at a 300-400 percent markup).

First, the wise people at McDonald’s decided to show up outside the 5th Avenue Apple store early Friday morning to pass out Apple pies to the “folks who had been waiting in line so long, they were sure glad to see us”. Get it? USA Today and Ronn Torossian of 5WPR certainly do.

McD’s was only the biggest brand looking to steal some of the excitement and mayhem. This clip, created by YouTuber Casey Neistat, is a must-watch if you haven’t seen it already:

Neistat apparently received some pushback over the video, so he explained himself a bit on its page:

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Roger Goodell Press Conference Is Your #PRFail of the Week

While we didn’t have a chance to watch NFL commissioner Roger Goodell’s entire press conference live thanks to our day jobs, we’ve already read enough recaps and seen enough tweets to know that it was a disaster — and not just because of the random annoying Howard Stern guy.

Mediaite has highlights, and here’s the full conference (the audio is a little off, and you’ll note that Goodell doesn’t even appear until the 21 minute mark):

In short: he knows that domestic violence exists, he will establish a conduct ommittee, he has never considered resigning, and he’s “proud” of the “opportunity” to do a better job than the crappy one he did before.

Goodell says that “domestic violence has no place in the NFL” as if it’s some kind of bold stance. And “nothing is off the table” except his own credibility.

He’s also amusingly misspeaks and calls the Super Bowl the “Super War.”

The main conclusion, though: he’s not very good at answering questions!

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16 Brands That Celebrated #InternationalTalkLikeAPirateDay

pirate ship

Confession: we didn’t even realize that International Talk Like a Pirate Day was a thing until yesterday, when we heard rumor that certain brands might be usin’ and abusin’ the word “matey.”

Apologies for our ignorance, lasses — we should have known that the “only holiday to come into being as a result of a sports injury” would offer clients plenty of opportunities to get attention on social media.

Without further ado, then: arrgh, parrots, Johnny Depp and Geoffrey Rush. You know the deal.

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Someone Forgot to Cancel Joan Rivers’ Instagram iPhone Promo

Question: when did TMZ become a legitimate news source?

Early this morning, the site best known for sex tapes and whatever deep dirt they have on Justin Bieber told us that someone forgot to cancel Joan Rivers’ pending Instagram iPhone promotion after she passed on to a better place.

Here’s the image, which a super-sleuth at TMZ managed to capture moments before it disappeared forever:

joan-rivers-iphone6-facebook-5

We’d like to point out the very sloppy copywriting on this paid placement: no way Rivers would have droned on about “achievement in design” for five whole sentences without making fun of “the most arrogant company in the world.

We do, however, feel like Rivers (who could teach a few lessons to PR pros, by the way) would have appreciated TMZ’s sense of humor:

“Steve Jobs could not be reached for comment.”

Of course, they still went with the “Promotes iPhone 6 Feet Under” headline. Touche. 

[Pic via TMZ]

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