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Pop Culture

Roger Goodell Press Conference Is Your #PRFail of the Week

While we didn’t have a chance to watch NFL commissioner Roger Goodell’s entire press conference live thanks to our day jobs, we’ve already read enough recaps and seen enough tweets to know that it was a disaster — and not just because of the random annoying Howard Stern guy.

Mediaite has highlights, and here’s the full conference (the audio is a little off, and you’ll note that Goodell doesn’t even appear until the 21 minute mark):

In short: he knows that domestic violence exists, he will establish a conduct ommittee, he has never considered resigning, and he’s “proud” of the “opportunity” to do a better job than the crappy one he did before.

Goodell says that “domestic violence has no place in the NFL” as if it’s some kind of bold stance. And “nothing is off the table” except his own credibility.

He’s also amusingly misspeaks and calls the Super Bowl the “Super War.”

The main conclusion, though: he’s not very good at answering questions!

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16 Brands That Celebrated #InternationalTalkLikeAPirateDay

pirate ship

Confession: we didn’t even realize that International Talk Like a Pirate Day was a thing until yesterday, when we heard rumor that certain brands might be usin’ and abusin’ the word “matey.”

Apologies for our ignorance, lasses — we should have known that the “only holiday to come into being as a result of a sports injury” would offer clients plenty of opportunities to get attention on social media.

Without further ado, then: arrgh, parrots, Johnny Depp and Geoffrey Rush. You know the deal.

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Someone Forgot to Cancel Joan Rivers’ Instagram iPhone Promo

Question: when did TMZ become a legitimate news source?

Early this morning, the site best known for sex tapes and whatever deep dirt they have on Justin Bieber told us that someone forgot to cancel Joan Rivers’ pending Instagram iPhone promotion after she passed on to a better place.

Here’s the image, which a super-sleuth at TMZ managed to capture moments before it disappeared forever:

joan-rivers-iphone6-facebook-5

We’d like to point out the very sloppy copywriting on this paid placement: no way Rivers would have droned on about “achievement in design” for five whole sentences without making fun of “the most arrogant company in the world.

We do, however, feel like Rivers (who could teach a few lessons to PR pros, by the way) would have appreciated TMZ’s sense of humor:

“Steve Jobs could not be reached for comment.”

Of course, they still went with the “Promotes iPhone 6 Feet Under” headline. Touche. 

[Pic via TMZ]

5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

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Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.

When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):

Consume responsibly

The campaign is fairly extensive: it includes a web presence and some print elements after the jump.

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LaForce+Stevens Talks Tying Scandal to Fashion on Social

Kerry-Washington-Scandal

A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite professional fixer, Olivia Pope?

The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating up.

We spoke to Megan Brown (follow her on Twitter), who manages digital/social at the firm, for more on the campaign and Kerry Washington herself.

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CBS Obeys Twitter, Agrees to Drop Rihanna from Thursday Night Football

CBS made a wise move last week by announcing plans to suspend for one week (sound familiar?) a Thursday Night Football intro segment including a performance by Rihanna and a comedy segment featuring Don Cheadle.

Early this morning, the pop star let everyone know how she felt about the decision:

This development really had nothing to do with penalizing Rihanna or diminishing her star power, but CBS heard that tweet and responded.

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Radisson ‘Suspends’ Vikings Sponsorship; Will Other Brands Follow?

radissonDespite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.

However, one brand did make headlines last night by becoming the first to drop its sponsorship: Radisson Resorts will (temporarily) suspend its relationship with the Minnesota Vikings. This move almost reminds us of the team’s decision to (temporarily) suspended running back Adrian Peterson himself when he was charged with abusing his son: the suspension lasted one game, and the team will allow him to continue playing while under indictment.

To answer the second part of our headline, then, the answer is almost certainly “no.”

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Everyone Is Pissed at the NFL

nflHere’s a somewhat encouraging note on which to end the week: in the wake of its horrific handling of the Ray Rice scandal, the National Football League‘s reputation hit its lowest point in the past five years — and approval ratings have dipped more among men than they have among women.

Before the full video of Rice punching his fiancee broke, the league was at a high point — it was even more popular than during the period after the 2014 Super Bowl. Now, however, the YouGov Brand Index tells us that public perception of professional football has flip-flopped from a positive 36 to a negative 17.

Also: the dip was more than three times as extreme among male respondents as among females.

Maybe bad behavior does come with consequences.

Here’s the chart — and that looks like a game-ending fumble at the end:

buzz_gen_pop

Newsweek Journo Responded to Every Pitch for a Week. You Won’t BELIEVE What Happened Next

newsweek

In a perfect world, every journalist would respond to all of our pitches, right? Even a polite “thanks, I might check it out” would be better than nothing at all, wouldn’t it?

Yesterday, Zach Schonfeld of Newsweek posted a piece in which he recounted his experience doing exactly that for a whole week.

Let’s just say it doesn’t sound like much fun.

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