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Pop Culture

LaForce+Stevens Talks Tying Scandal to Fashion on Social

Kerry-Washington-Scandal

A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite professional fixer, Olivia Pope?

The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating up.

We spoke to Megan Brown (follow her on Twitter), who manages digital/social at the firm, for more on the campaign and Kerry Washington herself.

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CBS Obeys Twitter, Agrees to Drop Rihanna from Thursday Night Football

CBS made a wise move last week by announcing plans to suspend for one week (sound familiar?) a Thursday Night Football intro segment including a performance by Rihanna and a comedy segment featuring Don Cheadle.

Early this morning, the pop star let everyone know how she felt about the decision:

This development really had nothing to do with penalizing Rihanna or diminishing her star power, but CBS heard that tweet and responded.

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Radisson ‘Suspends’ Vikings Sponsorship; Will Other Brands Follow?

radissonDespite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.

However, one brand did make headlines last night by becoming the first to drop its sponsorship: Radisson Resorts will (temporarily) suspend its relationship with the Minnesota Vikings. This move almost reminds us of the team’s decision to (temporarily) suspended running back Adrian Peterson himself when he was charged with abusing his son: the suspension lasted one game, and the team will allow him to continue playing while under indictment.

To answer the second part of our headline, then, the answer is almost certainly “no.”

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Everyone Is Pissed at the NFL

nflHere’s a somewhat encouraging note on which to end the week: in the wake of its horrific handling of the Ray Rice scandal, the National Football League‘s reputation hit its lowest point in the past five years — and approval ratings have dipped more among men than they have among women.

Before the full video of Rice punching his fiancee broke, the league was at a high point — it was even more popular than during the period after the 2014 Super Bowl. Now, however, the YouGov Brand Index tells us that public perception of professional football has flip-flopped from a positive 36 to a negative 17.

Also: the dip was more than three times as extreme among male respondents as among females.

Maybe bad behavior does come with consequences.

Here’s the chart — and that looks like a game-ending fumble at the end:

buzz_gen_pop

Newsweek Journo Responded to Every Pitch for a Week. You Won’t BELIEVE What Happened Next

newsweek

In a perfect world, every journalist would respond to all of our pitches, right? Even a polite “thanks, I might check it out” would be better than nothing at all, wouldn’t it?

Yesterday, Zach Schonfeld of Newsweek posted a piece in which he recounted his experience doing exactly that for a whole week.

Let’s just say it doesn’t sound like much fun.

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10 Brands That Tried to Newsjack the #AppleLive Event

Apple Store 2

Different brands used yesterday’s Apple product launch in different ways: Samsung ran sponsored tweets to try and draw attention away from its competitor while Snapchat took the opportunity to ensure that a very unflattering press release received as little attention as possible.

Quite a few brands, however, saw it as an opportunity for some not-quite-real-time marketing to try and break through the 2.4 million tweets about the event.

They entered the social conversation with varying degrees of success (in no particular order).

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Flushable Wipes’ Public Image Is in the Sh*tter

The London Fatberg is growingFlushable wipes are fighting a PR campaign in the sewers, where they contribute about a third of the debris choking screens and pumps in U.S. treatment plants.

Over the last five years in New York City alone, more than $18 million has been spent repairing and replacing damage that the anal retentive among us hath wrought:

The globs aren’t unique to New York…in London, a 15-ton wad of wet wipes and cooking grease last year accumulated to the size of a yellow school bus inside a sewer line, preventing neighborhood toilets from flushing. It took more than three weeks for Thames Water Utilities Ltd. to break up the “fatberg.”

Similar blockages have been experienced in Orange County, California; Columbus, Georgia; and Vancouver, Washington. PortlandMaine’s Water District is still paying for the $4.3 million it borrowed in 2009, an amount almost equal to half its annual operating costs, for screens to catch wipes before they ruin pumps. [Bloomberg]

Oh, and there’s more! So very much more.

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Snapchat Makes Bad News Disappear in Six Seconds

snapchat

So did you hear Snapchat‘s big announcement yesterday? No? You’re not the only one — and there’s a good reason for that.

History’s frattiest startup confirmed yesterday that its third founding partner did, in fact, play a significant role in creating its app. By settling with “Reggie” Brown for what we can only assume was a multi-million dollar sum, the company effectively admitted that it had cut him out of the loop before hitting the big time and dissing Mark Zuckerberg.

The official statement from CEO Evan Spiegel goes against Snapchat’s years of official denials, in which it claimed that Brown had little to do with the company’s creation, launch and subsequent success:

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#AppleLive Event Encountering Some Technical Difficulties

Apple may aspire to “control” journalists in some ways, but it’s tough to prevent viewers from commenting when the world’s most-watched live stream keeps crashing, broadcasting Chinese translations over Tim Cook’s voice and creating some trippy visuals:

More fun after the jump.

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Anatomy of a Twitter Apology: DiGiorno

ICYMI, DiGiorno broke what looked like a long winning streak on Twitter late last night with this one:

DiGiorno

The hashtag marked a collection of statements from women who had been in abusive relationships explaining why they did not leave their significant others. The point of the trend was to counter the unfortunate narrative holding that Ray Rice’s wife was somehow responsible for the incident that got him fired yesterday.

DiGiorno rightfully got a lot of very negative attention for a painfully insensitive message, but the brand’s social media manager also did a very thorough job of apologizing after the jump.

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