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Pop Culture

Q&A: Which Brands Won (and Lost) the World Cup?

Big Ballz

It’s all over but for the shouting…and the crying.

Germany may have surprised nearly everyone–especially Brazil–in winning everything this year, but the question remains: which brands came out on top? Which corporations got their money’s worth on the world’s biggest sporting event?

According to Rick Miller, vice president of data and insights for Networked Insights, the three big winners were Budweiser, Hyundai and Castroland the losers were Sony, McDonald’s and Visa.

We spoke to Miller to get more on the why and the how; questions and answers after the jump.

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Top 11 Writing Tips Drawn from the CIA’s Style Guide

CIA WHAT

You know, the CIA didn’t just celebrate its one-month Twitterversary last week by reminding us that it has no idea where Tupac is.

No, the world’s most infamous intelligence organization also released a very long and very particular style guide originally completed in 2011 and fit to compete with ye old Strunk and White and AP Stylebook.

Why? Well, as Director of Intelligence Fran Moore writes in the foreword:

“The information CIA gathers and the analysis it produces mean little if we cannot convey them effectively.”

Accurate. Here are eleven tips that stood out to us.

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Sir Richards Promises Free Condoms to Hobby Lobby Employees

For those of a political bent, here’s an imprecise if topical and on-brand case of newsjacking.

Colorado-based “organic condom” company Sir Richards (which is unique enough on its own, really) collaborated with its ad agency TDA_Boulder to create a blink-and-you-missed-it Facebook campaign tied to the most contentious social issue of the day: employee health plans and contraceptives.

Sir Richards

While this post is clever and topical, it’s not 100% accurate…

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PBS Idea Channel’s Mike Rugnetta Tries to Wrangle Rules for Internet Spoiler Alerts

spoiler alert

Spoiler. Alert. Think about it.

If the Internet could receive a huge #PRFail, it would be because of spoiler alerts. (This means you too, social #$@*’n media.)

They are the worst, but it’s not the problem of the Internet to police your work schedule or the fact that you have to DVR a certain event. It’s your fault for trolling the Internet in the first place if you haven’t watched your recording anyway, right?

To that end, they do suck and the great Mike Rugnetta of PBS Idea Channel has tried to do the inconceivable: create rules for these dreaded appendages of the Internet that reach out and choke the very hope out of people everywhere.

And it’s compelling stuff too.

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Cleveland, Every Brand on Twitter Accept LeBron’s Cavalier Comeback

Oh hey, Internet. Are you done reading LeBron’s press release/Sports Illustrated guest column/personal “let’s get back together” letter to Cleveland yet?

We will fully admit to our own general ignorance of sports right now, but from a PR perspective the dude does have a way of making the world hold its breath while he manages the message, doesn’t he?

Now let’s see how the web responded.

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Apocalypse Watch: The Weather Channel’s New Reality Show Fat Guys in the Woods

UJA-Federation's 2014 Digital Media Award CelebrationPaging Jim Cantore and Sam Champion: Please pick up the white courtesy phone. America has a question for you, “Is this the end of the world as we know it?” 

Typically, one could go to The Weather Channel for local reports, airline backups, and the occasional meteorological quip from any generic host. Some joke about “it’s hail out there” or something that would cause one to groan — if they were paying attention.

Then, Jim Cantore (bald guy on the left) became a thing of legend. He wanted to be the guy in the eye of the storm. That followed Sam Champion (always pretty guy on the right) leaving his post at GMA and getting his own show at The Weather Channel.

Then, capitalism. And that’s when it got really good.

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Mindy Kaling Helps Google Teach Girls to Code

Mindy Kaling

Pic via Taylor Hill/Filmmagic for Google

We’re all aware that the tech world faces a gender balance issue that is much more than just a simple “public relations problem”. We recently posted on a coming documentary designed to highlight female entrepreneurs, but Google is spending millions of bucks to address the lack of women in the coding community–and they picked an unlikely celebrity to help spread the message: actress/writer Mindy Kaling.

This morning Kaling explained a bit more about the strategy and her status as spokeswoman for “geeky” girls everywhere in an interview with WNYC’s New Tech City.

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Reading Rainbow Kickstarter Raises $6 Million Thanks to ‘Viewers Like You’ (and Seth MacFarlane)

When we first told you about LeVar Burton‘s Kickstarter campaign to resurrect Reading Rainbow in a web-based format aimed at giving classrooms and kids everywhere access to an unlimited library, the fundraising goal was to reach $1 million by the second of July. Only a few days into the campaign, on May 29th, the campaign had already exceeded that goal. Overwhelmed and inspired by the support, Burton then decided to shoot for a “stretch goal” of $5 million.

As of this writing, with five hours left in the campaign, over $5,150,000 has been raised. Factor in comedian Seth MacFarlane‘s recent pledge to donate another million all by his lonesome, and Burton is looking at well over $6 million.

So what does exceeding the goal mean for Reading Rainbow?

A colorful GIF (below) explains exactly what the extra money will allow Reading Rainbow to do, including the creation of mobile apps and free subscriptions for thousands of in-need classrooms. And since there’s still time to donate, the Kickstarter page currently has this promise posted: “We have reached our $5M stretch goal and can help 7,500+ classrooms. Now, EVERY $100K helps another 500+ classrooms!”

Is it too early in the year to call this the greatest Kickstarter campaign of 2014? Possibly. But that’s not going to stop this PRNewser writer/bookworm/library enthusiast/childhood-Burton-admirer from declaring it so.

 

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Adam Richman Gets ‘Postponed’ After Suggesting That a Woman Commit Suicide

AdamRichman

Robin Thicke isn’t the only celebrity who had a very bad day/week on social media.

Adam Richman, who was once famous for eating a lot, is now trying to be even more famous for not eating so much. He somehow got slimmer through diet and exercise and proceeded to post pics on Instagram documenting his progress with the hashtag #thinspiration.

Apparently, that tag doubles as a meme in “the pro-anorexia community”, and when an Instagrammer pointed this fact out to him he asked her, by way of an acronym, whether he looked like he might give a f*ck.

It all got much worse from there.

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Twitter (Finally) Calls Robin Thicke a Douchebag

DOUCHEBAG

Ok, I can hear you now.

Yesterday Robin Thicke learned the same lesson that has already turned JPMorgan and Roger Goodell into prime case studies for the ages: Twitter chats pretty much never go well, especially when the fruit at the center of the conversation hangs so very, very low.

This one was so bad that it led journalists all over the country to devote their mornings to locating Mr. Thicke’s most embarrassing stock photos.

How did we do?

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