For many, Edge of Tomorrow became the blockbuster that wasn’t.
Critics loved it, and so did its audience:
“Gripping, well-acted, funny, and clever, Edge of Tomorrow offers entertaining proof that Tom Cruise is still more than capable of shouldering the weight of a blockbuster action thriller.” [Rotten Tomatoes]
—only there were never enough of those fans to bring the Tom Cruise-led action flick into the black: It opened to a disappointing $29.1 million and today stands just under the $100 million mark, which is $78 million short against its $178 million budget (foreign grosses and marketing expenses aside.
So what went wrong? Warner Brothers Studio has apparently concluded that ‘Tis but thy name that is my enemy.