TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pop Culture

10 Brands That Tried to Newsjack the #AppleLive Event

Apple Store 2

Different brands used yesterday’s Apple product launch in different ways: Samsung ran sponsored tweets to try and draw attention away from its competitor while Snapchat took the opportunity to ensure that a very unflattering press release received as little attention as possible.

Quite a few brands, however, saw it as an opportunity for some not-quite-real-time marketing to try and break through the 2.4 million tweets about the event.

They entered the social conversation with varying degrees of success (in no particular order).

Read more

Flushable Wipes’ Public Image Is in the Sh*tter

The London Fatberg is growingFlushable wipes are fighting a PR campaign in the sewers, where they contribute about a third of the debris choking screens and pumps in U.S. treatment plants.

Over the last five years in New York City alone, more than $18 million has been spent repairing and replacing damage that the anal retentive among us hath wrought:

The globs aren’t unique to New York…in London, a 15-ton wad of wet wipes and cooking grease last year accumulated to the size of a yellow school bus inside a sewer line, preventing neighborhood toilets from flushing. It took more than three weeks for Thames Water Utilities Ltd. to break up the “fatberg.”

Similar blockages have been experienced in Orange County, California; Columbus, Georgia; and Vancouver, Washington. PortlandMaine’s Water District is still paying for the $4.3 million it borrowed in 2009, an amount almost equal to half its annual operating costs, for screens to catch wipes before they ruin pumps. [Bloomberg]

Oh, and there’s more! So very much more.

Read more

Snapchat Makes Bad News Disappear in Six Seconds

snapchat

So did you hear Snapchat‘s big announcement yesterday? No? You’re not the only one — and there’s a good reason for that.

History’s frattiest startup confirmed yesterday that its third founding partner did, in fact, play a significant role in creating its app. By settling with “Reggie” Brown for what we can only assume was a multi-million dollar sum, the company effectively admitted that it had cut him out of the loop before hitting the big time and dissing Mark Zuckerberg.

The official statement from CEO Evan Spiegel goes against Snapchat’s years of official denials, in which it claimed that Brown had little to do with the company’s creation, launch and subsequent success:

Read more

#AppleLive Event Encountering Some Technical Difficulties

Apple may aspire to “control” journalists in some ways, but it’s tough to prevent viewers from commenting when the world’s most-watched live stream keeps crashing, broadcasting Chinese translations over Tim Cook’s voice and creating some trippy visuals:

More fun after the jump.

Read more

Anatomy of a Twitter Apology: DiGiorno

ICYMI, DiGiorno broke what looked like a long winning streak on Twitter late last night with this one:

DiGiorno

The hashtag marked a collection of statements from women who had been in abusive relationships explaining why they did not leave their significant others. The point of the trend was to counter the unfortunate narrative holding that Ray Rice’s wife was somehow responsible for the incident that got him fired yesterday.

DiGiorno rightfully got a lot of very negative attention for a painfully insensitive message, but the brand’s social media manager also did a very thorough job of apologizing after the jump.

Read more

Enraged Little Girl Insists that ‘Hello Kitty’ Is Indeed a Cat

jjjjjjkitIn case you missed the recent Earth-shattering revelation that Hello Kitty is not, in fact, a feline, here’s a brief update to put the below video and its furious, ranting star in context: Christine R. Yano, an anthropologist who is currently curating a Hello Kitty exhibit at the Japanese American National Museum in Los Angeles, was informed by Sanrio (Hello Kitty’s parent company) that despite her feline features and name, Ms. Kitty is, in fact, a member of the human race.

“I was corrected — very firmly,” she told the Los Angeles Times. “Hello Kitty is not a cat. She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat.”

Once this news broke, social media rants circled the web, and general pandemonium ensued. Among the shocked, confused and disbelieving fans was this little girl, who, despite being visibly and audibly distraught, makes a pretty clear-cut case as to why she just isn’t buying it.

“She LOOKS  like a CAT,” she sputters. She is a cat that acts like a human, like usual cartoons!”

We hear, ya, Honey. It’s enough to send a person spiraling into existential crisis. Isn’t Goofy a dog? Isn’t Winnie The Pooh a bear? Isn’t Sebastian a crab? We don’t even know what to believe anymore.

Durex on Rumored ‘Pumpkin Spice’ Condom: No Comment

Happy Monday! It’s now unofficially Fall, which means you’ll see the word “pumpkin” trotted out even more often than the phrase “Apple product launch” this month.

Brands like Starbucks do not seem to have heeded the “enough with the pumpkin stuff!” warning; as friend of the site Dave Armon of Critical Mention wrote in one of those rare comments worth reading:

“Like it or not, Starbucks is killing it with this story. We spotted 75 airings on U.S. TV and radio stations today, through 5:45 p.m. ET. Personally, I’ll wait until I can see my breath before ordering anything pumpkin flavored.”

This point goes a long way toward explaining why Durex and its PR AOR Virgo Health refused to give Quartz a definitive answer on the most absurd trend to emerge from Twitter this weekend:

If it’s real, the client wins. If it’s fake, the client still wins. Why stop the world from wondering?

For the record, we’re leaning strongly toward fake and 100% unearned.

UPDATE: Yes, everyone was right. Durex’s statement to BuzzFeed:

“We can’t claim this one, but we do love it when people spice it up in the bedroom.”

See why they waited, though?

Apple Insider Spills Secrets: ‘This Isn’t PR. This Is Something Else.’

Apple cube

We recently posted on the biggest takeaways from 9to5Mac’s extensive inside look at Apple’s media relations strategy.

The piece provided a fascinating behind-the-scenes glimpse into the company’s one-of-a-kind culture, and as a follow-up we were fortunate enough to speak with a source close to Apple’s international PR team for an insider’s take on the story…and more.

What did you think of the 9to5Mac piece?

Nothing surprised me; the only thing I would object to is the part about shredding the strategic “white books” before events.  They were referring to “At a glance” docs, which are simply printouts. PR receives them a few days before each event and hands them back to management when it’s over.

And the part about PR doubling as bodyguards?

Yes, I did see a PR blocking a couple of photographers who were trying to take pictures of Steve Jobs at one event.

How did the Jobs-to-Cook transition affect internal strategy?

At the beginning it was not noticeable at all, but people saw that Cook seemed far more proactive on sustainability, CSR, workers’ rights in China, etc. In terms of general strategy, though, nothing changed.

How closely does the international organization work with the American PR team? Read more

Of Mice and Men: Disney Prevents Deadmau5 From Trademarking Two Peculiar Ears

mickey_mouse_vs_deadmau5

From the “What in the world took so long” department, today brings us some legal ruminations via one successful trance music prodigy named Deadmau5. To his parents, the rodent-monikered dance hall wunderkind is Joel Zimmerman of Toronto, Ontario, Canada. To the rest of us, he wears a mouse head and two digitally enhanced ears.

For more than a decade, this has been Zimmerman’s shtick — he shows up in concert, never to be seen sans mouse head, and plays his curly tail off. Oh sure, there is a stark similarity between his outfit and that of another notable mouse, but nothing has been said. Not once, until now.

Finally.

Read more

The Denver Post Marijuana Editor Gets Some Interesting Pitches

Weed 420 bro

In case you weren’t aware, public perception of the world’s most popular weed is changing.

Since the states of Colorado and Washington effectively legalized the possession and consumption of cannabis, an endless number of related businesses have sprung up to take advantage of a market newly illuminated by the (grow)light of day.

In fact, just over a month ago we spoke to friend of the site and Clear founder Andrew Graham about his plans to launch an advocacy group best described as “the NRA for Cannabis.

But what about the journalists covering this brand-new industry?

Glad you asked: we recently spoke to Ricardo Baca of The Denver Post. He serves as the head of The Cannabist, or the first news vertical dedicated entirely to the culture and business of marijuana.

Selected quotes after the jump.

Read more

<< PREVIOUS PAGENEXT PAGE >>