Way to go flacks who consistently give this profession a black eye, a bloody nose, a fat lip and a sweet wedgie. You all did it again—except to the wrong dude. This time, your unscrupulous actions of writing eight-paragraph pitches, conducting inane topical outreach and making badgering phone calls have incensed the great ‘Haggler’ of the New York Times.
To those not in-the-know (and by the looks of this story, that’s several of you), meet David Segal.
He is much more than the consumer advocate reporter known as “The Haggler.” He is a Pulitzer prize-winning reporter who deserves much better than what he reports here, in an article entitled “Swatting at a Swarm of Public Relations Spam.” As I said, way to go.