TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Fail

#PRFail: Meet the Woman Who Thought MH370 Could Help Sell Business

pray_for_mh370MH370 — By now, we all know what this means. It represents Malaysian Airlines Flight 370 and the real-life episode of “Lost” that is slowly unraveling before the world’s eyes.

Did it fly under the radar? Did it swap frequencies with a learjet? Is it off the coast of Australia? No one knows. And the thing that is more upsetting than the whereabouts of the plane is the fact that the national news could give two craps less about its cargo — 239 people.

Amazing how that is a secondary story. At any rate, there is something in the world of MH370 that’s even more revolting that. And it came from a sports job company in Shaker Heights, Ohio.

Prepare to get classy.

Read more

Target Needs to Put Its Legs Together

So, I’m sitting on my couch catching up on DVR recordings. One of my favorites is Comedy Central‘s absolute genius “@midnight.”

Host Chris Hardwick always starts the show with a high-octane “This happened on <insert your social media platform here> today.” And there was this picture.

targetfail

What in the red-and-white hell is that geometric gap between her legs? It’s certainly not a Bulls-eye, Target, so care to explain that deformity of this poor woman?

Of course not because they are still working around a certain Yuletide data breach so their PR reps are kinda busy at the moment. However, Target’s cracked photoshop crew were trying to make the waif pictured above even smaller because that always sells bikinis to real women, right? We can only hope that while Target is looking to cut costs while it invest in some heavy-duty, hack-proof security system, that they keep its proofreading group in marketing.

By the looks of that cavernous gap in the picture, someone was asleep on the job — or the edit button.

New Jersey Unamused by Dove’s ‘Armpit of America’ Billboards

nj-armit-of-america-hed-2014

A few days ago, Dove unveiled plans to post billboards in The Garden State that would declare, “Dear New Jersey, when people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.”

The company was hoping to send the message that an armpit is actually quite a lovely thing, and assumed the majority of its audience would understand and appreciate the joke. Matthew McCarthy, the senior marketing director of deodorants at Unilever, told The New York Times last week, “I don’t expect that there will be a lot of people who misunderstand, but to the degree that they do, we’ll be open about what we’re really trying to say…The message that we want to get out there is that the armpit is not a bad thing, and that we stand for caring for the armpit.”

Talk about misreading your audience — Unilever may want to invest in a new crystal ball.

Read more

More Congressional #PRFail: WIC Expands $2 Per Month

wicJust when you didn’t think it could get any worse, our elected officials sitting on their blessed assurance at Capitol Hill do the unthinkable. This time, they screw impoverished children and infants. After three decades, the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is finally investigating the handouts it provides.

After strong consideration, a policy has been enacted to increase the allowance for each child’s fresh produce by 30 percent. Before you applaud, Reuters did the math and shares this percentage turns out to be a paltry and shameful $2 each month.

Read more

Five Guys May Want to Reconsider its ‘Douchey’ Customer Relations

fiveguys

Chin up, Five Guys. You’ve apparently had worse days.

FULL DISCLOSURE: Five Guys is a delectable source of mouth-watering goodness that honestly could use better public relations (so call me, please).

That said, there’s an unfortunate story that hails from a suburbia Massachusetts Five Guys restaurant, and a manager who got a little non compos mentis over an email. According to the Consumeristsaid manager accidentally copied a customer when he called that very customer a “douche.”

And it gets even awesomer…

Read more

UK Firm Slammed for Requiring Journalists to Tweet Promos for Press Access

one-direction-2014-brit-awards

Wonder what their conditions were

In case you missed it, Lorde and One Direction won big at this week’s Brit Awards (the UK equivalent of the Grammys). Beyoncé played, someone posed as Daft Punk, and everyone made fun of everyone else’s outfits. In other words, it was a night out in London. From where we sit, the losers look a lot like event sponsor Mastercard and its firm House PR.

Lots of Brits ripped mercilessly on the #PricelessSurprises tag thanks to what we hope will prove to be 2014′s most tone-deaf media relations move.

Some details from the offending “you must agree to these conditions” email to a journalist, which must be seen to be believed, via the UK’s Press Gazette:

Read more

Bode Miller Defends NBC Reporter After She’s Slammed for ‘Tone-Deaf’ and ‘Shameful’ Interview

After becoming the oldest medalist in Olympic alpine history, Bode Miller found himself in an interview with NBC reporter Christin Cooper, who questioned him repeatedly about the death of his brother, and how that loss has shaped his experience at the Olympics. While such personal questions are often asked of athletes in this type of situation, Cooper seemed not to take any of the hints that her line of questioning was pushing Miller into an extremely emotional state, and she failed to let up until he had broken down into tears, hidden his face, and had been rendered speechless.

The scene sparked an angry outcry from fans and journalists alike, who felt Cooper lacked tact and sensitivity. The AP’s David Bauder, for instance, called the interview “tone-deaf and cruel, and short-circuited the thoughtful, intelligent perspectives Miller had started to offer until he couldn’t talk anymore,” and The New York Times‘ Richard Sandomir wrote that “Cooper and NBC lacked the sensitivity to know when enough was enough.”

In a classy and kind response to the uproar, Miller himself took to Twitter to thank his fans for expressing their concern for his well-being, but also to defend his interviewer.

Read more

Here’s How NOT to Respond to a Copyright Issue: Magazine Sends Photographer Profanity-Laced, Threatening Email

We’ve been following Adweek‘s coverage of a he-said-she-said fiasco too bizarre to be ignored, and now that both parties have provided the news source with conflicting statements, the behavior of the magazine involved seems to have gone far past questionable and has entered the realm of actively self-destructive. In fact, if PR failures were presents, this debacle would be the gift that just keeps on giving.

Kathy Shea Mormino, who runs the popular backyard chicken website The Chicken Chick, says it all started when a fan alerted her that one of her copyrighted photos appeared on Survival Magazine‘s blog and Facebook page. As the magazine had not asked her permission to use her photograph, Mormino says she sent a Facebook message and an email to the publication, explaining the situation and requesting that her image be removed. When the magazine did not respond to her messages or take down the picture, Mormino filed a copyright infringement complaint with Facebook, which led the social network to remove the photo from the magazine’s Facebook page.

The magazine’s response to Mormino’s actions shocked her so much, that she shared it (along with the below screenshot as proof) with her fans on her own Facebook page, saying, “THIS is the email I just received from Survival Magazine. What on earth is WRONG with some people?!”

chcken-photo-hed-2014_0-1

Read more

Valentino PR Apologizes for Using Pics from Philip Seymour Hoffman’s Wake

shutterstock_174754715

When a Page Six headline calls you “appalling”, it may be time to think about what you’ve done.

Unfortunately, fashion PR is to blame for the most classless response to Philip Seymour Hoffman‘s death; not one but two big-name brands used the actor’s recent New York wake as an chance to promote their own products.

We hoped Gawker‘s “Fashion Label Uses Wake As PR Opp” headline was just more clickbait, but a “celebrity relations manager” at Valentino did indeed spam journalists with pictures of Amy Adams carrying one of the brand’s bags to Hoffman’s ceremony last week in Manhattan (along with an official promo for the bag).

Read more

Startup Founder Gets a Little Too Flirty with Journalist

The latest News You Should Know from Valleywag, aka “Tech Douche Daily”: a certain startup founder may have taken the phrase “media relations” a bit too literally.

Seems like Sam Shank wanted to thank Alyson Shontell of Business Insider for this article covering his “Uber for hotels” app Hotel Tonight, but he just had to make it weird…

Eww. We’re not quite sure why Sam Biddle files this story under “PR” since the agency that scored the piece would never suggest such a socially clueless move.

In short, this is NOT how you thank a journalist for good coverage.

<< PREVIOUS PAGENEXT PAGE >>