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PR Fail

Consultant Caught Telling Energy Execs to Play Dirty If They Want More Fracking

simpsons fracking1Looks like Richard Berman, founder of Berman & Company, a consultancy in Washington DC, got “Romney’d.”

Berman spoke to a group of energy executives at an event in Colorado Springs back in June. During his remarks, he told the executives, they can “either win dirty or lose pretty,” attempting to persuade them to fund an advertising and PR campaign, Big Green Radicals, to the tune of $3 million. For this campaign, Berman was looking to humiliate environmentalists and their celebrity friends with bits of dirt thereby turning the tide in favor of oil and gas companies. Among those in the room were Halliburton and Devon Energy.

“This is an endless war,” he said. “And you have the budget for it.”

And how do we know these comments were made? Because one of the execs in the room didn’t like it. So he recorded it. And gave it over to The New York Times. Busted!

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APOCALYPSE WATCH: Women Making $70 ‘Feminist’ Shirts Earned $1 Per Hour

elle feminism

Ever since the days of Susan B. Anthony and Elizabeth Cady Stanton to today with Glorias Steinem and Allred, feminism is something that has been necessary to help position the accomplishments of women and see them rewarded justly for what they have done.

Good times, right?

These three knobs (pictured above, left to right) are Ed Miliband, Harriet Harman, and Nick Clegg. Ed is leader of the UK’s Labor Party (or Labour, if you pardon the silent and snotty “u”). Harriet is leader of the British House of Commons. And Nick is Deputy British Prime Minister and “Lord President of the Council” because he needed a more overblown title on his business card.

They all support women’s rights, which is why they are wearing the same tee shirt. The problem, here is that they aren’t as interested in (or even aware of) the struggles of the women who actually made the clothes they’re wearing.

Not good.

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DePaul University’s Anti-Assault Campaign ‘Consent the D’ Scores a #PRFail

consent-the-d

And no, NCAA homers, that’s NOT for DePaul.

If you dig the DePaul University Blue Demons, then prepare to argue about this haute couture (which is not a Halloween costume). If you don’t understand the reference to DIBS (said university’s mascot’s name) or the Chicago-based institution of higher learning, then you will probably bemoan this hellacious campaign.

According to CBS Radio’s WBBM-FM 105.9 in the Windy City, “a group of DePaul students have been selling T-shirts to raise awareness of sexual assault, but the message on those shirts isn’t sitting well with some women.”

Consent the D,” double-entendre fans.

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Victoria’s Secret Just Doesn’t Get It

victorias-secret-perfect-body-hed-2014_0

…or maybe they get it too well.

No, these Victoria’s Secret models aren’t wearing Halloween costumes — they’re just so heavily Photoshopped that one can barely recognize them as real-life human beings.

We don’t know about you, but we find the brand’s UK “perfect body” campaign to be a bit odd given all the recent studies telling us that consumers want more “authenticity” and emotionally rewarding “relationships” with brands. The tagline for this campaign might as well be “we’re perfect and you’re not.”

Shockingly, that public is less impressed with this campaign than jaded New Yorkers were with their new “ambassador” Taylor Swift.

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Chevy Turns #TechnologyAndStuff Fail into Marketing Win

ICYMI, Chevrolet Regional Zone Manager Rikk Wilde got a lot of attention for screwing up his lines while presenting the World Series MVP Award to San Francisco Giants pitcher Madison Bumgarner last night.

We felt bad for the guy, who was a case fit for our friends Bill McGowan and Mr. Media Training. But the line “class-winning…leading, uh, you know, technology and stuff” went viral.

Rather than shy away from all the jokes, Chevy joined the crowd and made the hashtag its own.

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Golden State Warriors’ Owner Goes Maybe-Racist, Blames Siri

NBA: Playoffs-Denver Nuggets at Golden State Warriors

Credit: Kyle Terada-USA TODAY Sports

Meet Peter Guber. (And yes, his name is pronounced the way you think…more on that in a moment.)

He is Chairman, CEO, and founder of Mandalay Entertainment, a motion picture company that has racked up more than $3 billion and 50 Academy Award nominations. Dude’s got skills.

Goober Guber is also the owner of the Golden State Warriors, and is now part of some unfortunate NBA owner company. He recently joined the ranks of Donald Sterling, formerly of the L.A. Clippers, and Bruce Levenson, formerly of the Atlanta Hawks, as a maybe-possibly racist.

But save the #PRFail; he blamed auto correct, so it’s all good.

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Redskins Rep Isn’t Here to Make Friends

So the Washington Team Whose Name We Mentioned in the Headline for Context beat the Dallas Cowboys last night. It was an upset decided by a single field goal in overtime that saw the lowest-ranked team in the NFC East defeat the highest-ranked team in the same division. We don’t even watch football regularly and we can say it was a great game.

Afterward, however, lots of reporters wanted to interview replacement quarterback Colt McCoy — and while PR was fine with him staying on the field to talk to ESPN, one interview was apparently enough. Here’s a rep identified by SB Nation as Tony Wyllie (follow him on Twitter) telling a reporter from ESPN Deportes that, well…

OK, dude! You know that Deportes is the most-watched Spanish-language network among young Hispanic sports fans, right? And McCoy seemed ready to talk. Maybe it’s because so few people want to interview the guy who plays backup to the backup quarterback.

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Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

avions-uber-france

The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

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Sen. Ted Cruz’ (Should-Be-Former) Staffer Connects Ebola and Obamacare via Twitter

ebola obamacare

DERP DERP DERP

In the words of an ancient philosopher, “Let it go!

Ebola is gravely serious. We just cleared the scare in North Texas, and now Ebola has made its way to New York. This isn’t time for jokey jokes.

Yet, that doesn’t stop political satirists — otherwise known as politicians’ staffers — from getting 15 minutes of fame on the improv stage. Latest to the stand-up spotlight is Nick Muzin, deputy chief of staff for Senator Ted Cruz (R-Texas). His tactic: tweet about a connection between Ebola and Obamacare.

There’s never a rotten tomato to throw when you need one.

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The New York Times Ignores Spell Check…Again

NYT building

Quick question: Anyone know any editors at The New York Times? Specifically, someone who works on the front page?

You see, we in the PRNewserverse are concerned about the paper nicknamed “The Old Grey Lady” because we believe the old broad has a serious case of glaucoma. Don’t get us wrong, we heart our journo friends at the Times and believe they’re some of the best reporters in the country. Their editors, though, aren’t doing them any favors recently.

Lately, the Times has been on a roll with a string of spelling kerfuffles, and its most recent issue is something most MS Word programs will flag with quickness. Pour a little liquor on the curb for that lady…

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