Berman spoke to a group of energy executives at an event in Colorado Springs back in June. During his remarks, he told the executives, they can “either win dirty or lose pretty,” attempting to persuade them to fund an advertising and PR campaign, Big Green Radicals, to the tune of $3 million. For this campaign, Berman was looking to humiliate environmentalists and their celebrity friends with bits of dirt thereby turning the tide in favor of oil and gas companies. Among those in the room were Halliburton and Devon Energy.
“This is an endless war,” he said. “And you have the budget for it.”
And how do we know these comments were made? Because one of the execs in the room didn’t like it. So he recorded it. And gave it over to The New York Times. Busted!