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PR Win

7-Eleven’s Birthday Week Thwarted Because of New App Glitch, Makes It Right All Month Long

slurpees

ICYMI: these glorious sugary rainbows of greatness were being given away 12 ounces at a time on July 11. Free. (Get it? 7 [July] 11?)

It’s been a tradition since 2002 that anyone can waltz inside a local 7/11, grab a small 12 oz. cup, and fill up on this sweet elixir of Texas love (born here, based here, y’all). This year, something went awry when 7-Eleven attempted to bring more technology to the mix. For months, the convenience empire has been promoting its fun little ‘Only at 7-Eleven’ app. When you download it, you would benefit from push-text offers sent exclusively to your phone.

Only, that didn’t happen for some folks, and America went nuts.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

#PRWin for Frontier Airlines: Free Pizza for Stranded Passengers

frontier airlinesI know, right?

How many of you in PR land wish you were stranded on that plane? Most of us has been leave-in’ on a jet plane, don’t know when I’ll be back again … because of a client. And then, it happens. The engine bustles. The flight attendants gristle. And the plane stops for hours!

As we know, this is some of the most uncomfortable time you will ever spend anywhere. It is one of the very reasons some people abhor air travel, and following the recession, that is not a sentiment airlines can afford to have.

And then Frontier Airlines Captain Gerhard Bradner (seen pictured above) put an end to all that bickering because pizza heals all wounds.

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#PRWIN: Hillary Clinton Greets Stalking Squirrel, Promotes Book at the Same Time

Hillary Clinton shakes stalking squirrel’s hand, gives him book – CNN Political Ticker - CNN.com Blogs-1In case you haven’t heard, a protester from the Republican National Committee — dressed, for some reason, in a squirrel costume — has been following Hillary Clinton around while touting terrible puns like “another Clinton in the White House is nuts.”

About eight minutes before Hillary was supposed to appear at a CNN town hall meeting on Tuesday, her motorcade pulled over to the side of the street. Instead of heading directly into the studio, the former secretary of state got out of her car to meet the republican rodent face-to-face.

“Hello, Mr. Squirrel, how are you?” she said, smiling. She then placed a copy of her book Hard Choices in his fuzzy hand, saying, “I wanted you to get you a copy of my book…I hope that you will make the hard choice and read my book.” She even threw in a compliment: “You bring a smile to a lot of people’s faces,” she said. She then shook the squirrel’s massive hand and said, “Thank you, Mr. Squirrel. Thank you so much.”

She even managed to wave politely to the crowd, thank them, and make it to the studio just in time. Clas-sy. Read more

Andrew Garfield, Emma Stone Create #PRWin for Charities

emma andrew

If it ain’t broke, do not fix this!

paparazzi (n.) 1961, from Italian Paparazzo (plural paparazzi) surname of the freelance photographer in Federico Fellini’s 1959 film ”La Dolce Vita.” The surname itself is said to be a common one in Calabria, and Fellini is said to have borrowed it from a travel book, “By the Ionian Sea,” in which occurs the name of hotel owner Coriolano Paparazzo.

Ironic isn’t it? The very name of those weaselly, bottom-feeding photographers hails from Hollywood. It’s a match made in hell. Some of the “beautiful people” ignore them; others run from them; a few talk to them.

And then there’s Alec Baldwin.

However, Andrew Garfield and Emma Stone — cohorts in the new ‘Spider Man’ series — have a proven way to fight back: they give PR muscle to very important causes. What’s interesting is this tactic has been going on for two years.

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Culture: How Smaller Agencies Keep Up With the Joneses

Employees-Happiness-Paramount-to-Success

Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Sam’s Club Is First Retailer to Adopt ‘Safer’ Credit Card

The_interior_of_a_Sam's_Club_location_thumb

Someone in the retail industry has finally made the decision to start catching up with the rest of the world.

Sam’s Club–provider of gallon-sized mayonnaise jars, 64-count TP packs and enough toothpicks to build all four major New York City bridges–became the first big retail name to announce the adoption of a “safer” credit card for regular customers.

Maybe they wanted to skip ahead of the competition–or maybe they were inspired by eBay’s friendly suggestion that all shoppers might want to change their damn passwords after its massive data breach.

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Good News: Pizza Guy from the Oscars Opening His Own Place

pizza guy oscars

Best delivery of his life.

It’s nice when 15 minutes of fame does not lead to a reality show and ending in a drunken stupor, don’t you think? In the world of good news and #PRWin, meet Edgar Martirosyan. In case his name doesn’t sound familiar, his fame should — he was the guy who delivered pizza to Brad Pitt, Harrison Ford, Julia Roberts, and Meryl Streep at the Oscars.

Yeah, that guy.

Thanks to that delivery, Edgar is taking the fame out for a spin and opening his own Neapolitan-style pizza restaurant called Wood (so yes, I’m partial).

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#PRWin: Slain Gay Activist Harvey Milk Gets His Own Stamp

harvey_milk_stampOne of the most notable victims of the Internet is the United States Postal Service (USPS).

Although you love the idea of getting a card in the mail, you prefer email for real-time communications. Admit it. Mailboxes seem to be the depository for junk mail, bills, and whatever antiquated direct-mail campaign is still going on.

The USPS has closed branches, laid off employees, and raised the price of stamps countless times to help stay profitable. (BTW, 49 cents. Oy vey!)

It’s about time the Postmaster General did something that would give them good news, don’t you think? They did with the Harvey Milk stamp, which was dedicated on what would have been his 84th birthday last week.  Read more

Bears Receiver Announces His New Contract on The View

We never thought an athlete would choose The View to make a major career announcement, especially in the middle of the off-season.

Today, however Bears receiver Brandon Marshall brought the news to Whoopi, Sherri and company before the rest of the world: he was going to re-sign with the team for another three seasons.

There’s more to the story than that, though–and it may explain his choice of venue.
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A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

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