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PR Win

‘High Tech Women’ in Underwear Promo: #PRWin?

In case you’re the one person on Earth who missed it, the technology industry faces some demographic challenges: recent reports from top tech names like Facebook, Apple and Twitter revealed an overwhelmingly white and even more overwhelmingly male industry.

The ensuing conversation is already old hat to many who work in the field, but it still presents both big names like Google (which recently named Mindy Kaling and Chelsea Clinton to promote its “girls who code” initiative) and clients that go against this trend with a way to make themselves stand out to journalists, consumers and investors.

The latest company to win media attention is the bold underwear brand Dear Kate. Its latest “look book”, released online last Friday, starred a group of female entrepreneurs who work in the field.

Dear Kate

Two basic facts about this look book: 1) it has attracted a lot of attention for an unpaid promotion and 2) responses have been somewhat mixed.

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#PRWin for Edelman: Named No. 2 in ‘Culture and Values’ Poll Behind Twitter

edelmaninternsTo call Edelman’s summer “eventful” would be putting it mildly. Following a tandem of misjudgments and bad press involving climate change and Robin Williams, the agency announced (in The New York Times, no less) that they will now officially consider themselves “a client.”

You might think that employee morale could take a hit in a case like this one, but good places to work generally remain good places to work. The most recent “best places to work” piece from GlassDoor confirms this fact beyond what we personally know about Edelman and some of the stellar people who work there.

In short, GlassDoor.com just released its “2014 Top Companies for Culture and Values” — and Edelman beat everyone in culture and values except this little known start-up called Twitter.

In the world of business, this is called “a good rebound.”

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Chris Pratt Reprises ‘Star Lord’ Roll to Entertain Kids at LA Hospital

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Often, it’s simple, everyday things like being able to watch a much-anticipated movie that can make all the difference for a sick child relegated to a hospital wing. Knowing this, actor Chris Pratt teamed up with Marvel and Children’s Miracle Network to bring a special showing of the summer blockbuster “Guardians of the Galaxy” to the children, families and staff at Children’s Hospital Los Angeles on Wednesday. And while the kids may have been excited about watching the film, … for what happened next.

During the screening, Pratt briefly disappeared, and then returned dressed as his character, Star Lord. Pratt spent the next few hours in full costume, handing out movie-themed toys, taking hundreds of pictures, letting the kids try on some of his gear, signing autographs for everyone who wanted one, and just generally being awesome. He also visited patients in the Bone Marrow Transplant Unit, the Children’s Center for Cancer and Blood Diseases and the Pediatric ICU, as they were not well enough to attend the screening. Read more

The ALS ‘Ice Bucket’ Challenge: When Schtick Becomes a #PRWin for Charity

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It is called Amyotrophic lateral sclerosis (ALS), and before the New York Yankees of the 1930s, no one really knew about this tragic disease that attacks the neurons in your brain that connect to the spinal cord. Even the top ALS advocacy group will tell you that:

ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease.

When the ‘Iron Horse’ got afflicted with the disease, ended his historic career in baseball, and gave what is easily one of the top three speeches of all time, ALS got a much-needed nickname — “Lou Gehrig’s Disease.”

The foundation got its own sort of kickstarter campaign as well. Awareness went up. Involvement went up. And donations went up. And now, decades later, we have people dunking themselves in ice water. To wit, I say, “Whatever works.”

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Downton Abbey’s Classy, Charitable Response to ‘Water Bottle-Gate’

By now, you’ve probably seen the promotional image for Downton Abbey that’s had fans, history purists, and the internet in general in a multi-day frenzy, but in case you haven’t, here it is — out-of-place plastic water bottle and all:

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In response to the media madness, the cast of the hit show has released another image, and this one is chock-full of water bottles. Only this time, their presence is intentional, and intended to refocus the public’s attention on a worthy issue.

A spokesperson for British TV network ITV explained, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”

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WaterAid is a charitable organization that has spent decades bringing water, sanitation and hygiene education to where it’s needed most.

Barbara Frost, Chief Executive of WaterAid, said: Read more

Joseph Gordon-Levitt Wins Positive Press for His Perfect Definition of Feminism

proxyThe word “feminism” can be a touchy one, especially given the wildly-varying definitions out there, and celebrities often seem particularly wary of stating their allegiance (or lack-thereof) to the concept. Actor Joseph Gordon-Levitt, however, has no such qualms.

In a recent interview with the Daily Beast that’s now gone viral, the star explained why he considers himself a feminist, and then went on to give the word one of the most clear, simple, and positive definitions we ever remember hearing.

Gordon-Levitt was asked:

I read that you consider yourself a “male feminist,” and you credit your parents who are educators and really taught you about the history of feminism. But nowadays, you have a lot of young stars coming out against being labeled a feminist.

His response (below) has both women and men singing his praises in multiple publications and all over social media: Read more

Can the ISIS Strikes Become a #PRWin for the President?

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No one in their right mind (or in a public forum) would ever equate a declaration of war as part of a PR strategy, but it could be one of the side effects of what took place in the Iraq recently.

Without getting into the nuance of military and political goings-on, the terrorist group calling itself Islamic State in Iraq and Syria (ISIS) doesn’t play well with others. They almost certainly like American even less than they did after the U.S. military bombed ISIS’ ammunition stockpiles to help our “friends” in Iraq defend themselves.

To wit, ISIS released a video proclaiming that they will “raise the flag of Allah over the White House.

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Is the Public Statement of Advocacy the New PR Stunt?

rainbow_targetMinneapolis-based Target hit a direct bulls-eye with an interesting blog post from Executive Vice President and Chief Human Resources Officer Jodee Kozlak. In the post, she notes her retail chain had signed on to a recent federal amicus brief.

Nothing too exciting, until you see that Target now stands side-by-side with Apple, Nike, Starbucks, and Facebook in support of judges striking down bans on gay marriage in Wisconsin and Indiana.

This announcement came as a stunner to many in the press as the organization has been unclear about its stance on the subject for many years. Target executives do not talk about it, which is why many assumed that they were not supporters.

Then this blog post happened, inspiring headlines everywhere. And a few hacks and flacks of the more cynical nature were left wondering whether it was a sincere statement or a stunt.

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LEGO Responds to Demands, Introduces Playset Featuring Female Scientists

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Back in June, we reported that LEGO had approved production of the Research Institute set, designed by a female geochemist, which would feature a female astronomer, chemist, and paleontologist. The announcement came after public demand for equal representation of female minifigures hit an all-time high, one such request coming from a young girl named Charlotte, who wrote a letter to the company that read in part:

“I am 7 years old and I have LEGOs, but I don’t like that there are more LEGO boy people and barely any LEGO girls. Today I went to a store and saw LEGOs in two sections…All the girls did was sit at home, go to the beach, and shop, and they had no jobs, but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more LEGO girl people and let them go on adventures and have fun OK?!?”

Ellen Kooijman, the scientist who designed the Research Institute set, shared Charlotte’s frustration, and after pitching her idea to the company and earning 10,000 supporters, Kooijman explained on on her blog: Read more

7-Eleven’s Birthday Week Thwarted Because of New App Glitch, Makes It Right All Month Long

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ICYMI: these glorious sugary rainbows of greatness were being given away 12 ounces at a time on July 11. Free. (Get it? 7 [July] 11?)

It’s been a tradition since 2002 that anyone can waltz inside a local 7/11, grab a small 12 oz. cup, and fill up on this sweet elixir of Texas love (born here, based here, y’all). This year, something went awry when 7-Eleven attempted to bring more technology to the mix. For months, the convenience empire has been promoting its fun little ‘Only at 7-Eleven’ app. When you download it, you would benefit from push-text offers sent exclusively to your phone.

Only, that didn’t happen for some folks, and America went nuts.

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