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PR Win

‘The Twelve Days of Christmas’: the PR Remix

12 days of christmas

Whether you’re preparing for Christmas, Hanukkah, Yule, KwanzaaArba’een, or Festivus (for the rest of us), December is a most celebrated month.

The lights, the sounds, the sights, the …eh, pounds (for those who like to adopt pets this time of the year). And while you are fighting in the parking lot for your space, you will certainly hear a cacophony of Yuletide tunes everywhere. The classics are what I fancy because having One Direction singing a love ballad about some chick under the mistletoe is just too creepy for me. 

With that in mind, we have scoured the standards and created a PR remix of ‘The 12 Days of Christmas.’ So, get out your auto-tuner and karaoke machines, this one is sure to be a classic all month long.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Budweiser Isn’t Putting Its Clydesdales Down After All

Yes, the news that broke this week was that bad — Budweiser, amid efforts to trim its ad budget, would no longer feature the famed Clydesdale horses in its campaigns.

The Wall Street Journal reported that “the self-proclaimed King of Beers is more of an afterthought among young consumers (at) bars across the U.S.: Some 44% of 21- to 27-year-old drinkers today have never tried Budweiser, according to the brand’s parent company, Anheuser-Busch.”

For that reason, the beer boss of the NFL playoffs decided to put the horses back in the stable causing…well, you heard it, “mass hysteria.”

And then, conveniently, Anheuser-Busch put the kibosh on all that.

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Why ‘The Grade’ App Gets an ‘A’ in PR

the grade 2Remember when online dating was so taboo that bringing it up was akin to playing the theme to The Exorcist on a dark, windy night?

I should know. In 1999, I met my bride…online.

Think about that: before the turn of the century, when most of America thought computers were going to explode and the Great Lakes were going to turn into blood, spit, and venom.

There was no clutter in the dating market — no Tinder, Match, Chemistry, OkCupid (today, they’re all owned by the same company, IAC). Back then, it was just apprehension and fear of the unknown. Today, it’s much of the same because dating online is yesterday’s news.

Until “The Grade” showed up to class, using PR to knock out the competition.

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GOOD NEWS: Cops Buy Groceries for Great-Grandmother After Purse Snatching

Funny-Police-CarsLately, America’s finest boys and girls in blue have been getting a bum rap thanks to incidents in Ferguson, Mo. and elsewhere.

It’s almost fashionable to hate on the police. From talk shows to morning shows, and all over social media, trolls just want to repeat that old N.W.A. mantra. And while I do not advocate that song at all, I understand why folks may feel that way.

Police officers these days not only need to protect and serve, but also create some shtick to garner community trust like ‘Junior Deputy’ badges or funny cop cars (seen here).

However, if a good circus trick isn’t available while on duty, community service for a great-grandmother who had her purse stolen will always help a department earn serious brownie points. Read more

Was Spirit Airlines ‘State of Hate’ Report Really a #PRWin?

Break-Spirit-Airlines-2Few things in this world are universal.

There are some exceptions: gravity makes things fall-down-and-go-boom, holding your breath past turning purple isn’t smart, and eating every once in a while is good for the body.

Also: flying on Spirit Airlines sucks out loud.

Sure, the initial flight charges are nice, but once you get nickel-dimed, you may as well be flying first class on a private jet. So, if you were the PR person for this airline of piss and vinegar evocation, what would you do?

Embrace the hate? They did that, and it worked.

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GOOD NEWS: Amputee Athlete Gone Halloween Viral Sensation Does It Again

joshsundquist1Meet Josh Sundquist.

If ever there were someone to make lemons his own with some sweet-tasting lemonade, it’s this guy.

Although my mother has kicked cancer’s behind twice and is fighting the good fight a third time now, she hasn’t lost a limb. Two breasts, yes, but a leg? I can’t imagine how that would set someone back physically and mentally.

Josh’s story is losing his leg to cancer as a nine-year-old. Let the fact that he was nine soak in for a minute. While other kids were playing sports, running down the street, and chasing girls during recess, Josh was learning how to walk all over again.

So why mention him on a PR blog?

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Chevy Turns #TechnologyAndStuff Fail into Marketing Win

ICYMI, Chevrolet Regional Zone Manager Rikk Wilde got a lot of attention for screwing up his lines while presenting the World Series MVP Award to San Francisco Giants pitcher Madison Bumgarner last night.

We felt bad for the guy, who was a case fit for our friends Bill McGowan and Mr. Media Training. But the line “class-winning…leading, uh, you know, technology and stuff” went viral.

Rather than shy away from all the jokes, Chevy joined the crowd and made the hashtag its own.

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Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

Ben & Jerry’s Takes a Stand, Refuses to Rename New Flavor

If-Its-Not-Fun

Many of us in the PRNewserverse heart Ben & Jerry’s for many reasons.

The ice cream is the absolute shiznit. The culture they exhibit in branding and social media is contagious. How can one not adore flavors like “Cherry Garcia,” “Phish Food,” and “Half Baked?”

We paid homage to the hippie lettuce trend when B&J surreptitiously supported the legalizing of cannabis, because someone in the company’s marketing/PR department gets it.

Ben & Jerry’s may have a light-hearted approach to publicity, but the company can step outside the hookah lounge long enough to get serious, too.

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HBO, CBS Score #PRWin at Netflix’s Expense

You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents’ HBO GO password when Mom and Dad are in town…super serious, you guys! Fingers not crossed!!

It was also a brilliant act of PR — and CBS followed it up today by doing HBO one better:

Going to have to agree with Brian Stelter – this release was definitely worth more than five bucks. So why was this such a big PR win for the two companies?

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