In case you’re the one person on Earth who missed it, the technology industry faces some demographic challenges: recent reports from top tech names like Facebook, Apple and Twitter revealed an overwhelmingly white and even more overwhelmingly male industry.
The ensuing conversation is already old hat to many who work in the field, but it still presents both big names like Google (which recently named Mindy Kaling and Chelsea Clinton to promote its “girls who code” initiative) and clients that go against this trend with a way to make themselves stand out to journalists, consumers and investors.
The latest company to win media attention is the bold underwear brand Dear Kate. Its latest “look book”, released online last Friday, starred a group of female entrepreneurs who work in the field.
Two basic facts about this look book: 1) it has attracted a lot of attention for an unpaid promotion and 2) responses have been somewhat mixed.