TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Win

Culture: How Smaller Agencies Keep Up With the Joneses

Employees-Happiness-Paramount-to-Success

Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

Read more

Sam’s Club Is First Retailer to Adopt ‘Safer’ Credit Card

The_interior_of_a_Sam's_Club_location_thumb

Someone in the retail industry has finally made the decision to start catching up with the rest of the world.

Sam’s Club–provider of gallon-sized mayonnaise jars, 64-count TP packs and enough toothpicks to build all four major New York City bridges–became the first big retail name to announce the adoption of a “safer” credit card for regular customers.

Maybe they wanted to skip ahead of the competition–or maybe they were inspired by eBay’s friendly suggestion that all shoppers might want to change their damn passwords after its massive data breach.

Read more

Good News: Pizza Guy from the Oscars Opening His Own Place

pizza guy oscars

Best delivery of his life.

It’s nice when 15 minutes of fame does not lead to a reality show and ending in a drunken stupor, don’t you think? In the world of good news and #PRWin, meet Edgar Martirosyan. In case his name doesn’t sound familiar, his fame should — he was the guy who delivered pizza to Brad Pitt, Harrison Ford, Julia Roberts, and Meryl Streep at the Oscars.

Yeah, that guy.

Thanks to that delivery, Edgar is taking the fame out for a spin and opening his own Neapolitan-style pizza restaurant called Wood (so yes, I’m partial).

Read more

#PRWin: Slain Gay Activist Harvey Milk Gets His Own Stamp

harvey_milk_stampOne of the most notable victims of the Internet is the United States Postal Service (USPS).

Although you love the idea of getting a card in the mail, you prefer email for real-time communications. Admit it. Mailboxes seem to be the depository for junk mail, bills, and whatever antiquated direct-mail campaign is still going on.

The USPS has closed branches, laid off employees, and raised the price of stamps countless times to help stay profitable. (BTW, 49 cents. Oy vey!)

It’s about time the Postmaster General did something that would give them good news, don’t you think? They did with the Harvey Milk stamp, which was dedicated on what would have been his 84th birthday last week.  Read more

Bears Receiver Announces His New Contract on The View

We never thought an athlete would choose The View to make a major career announcement, especially in the middle of the off-season.

Today, however Bears receiver Brandon Marshall brought the news to Whoopi, Sherri and company before the rest of the world: he was going to re-sign with the team for another three seasons.

There’s more to the story than that, though–and it may explain his choice of venue.
Read more

A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

Read more

Michael Sam: The (Gay) Guy Who Could Change the NFL

michael_sam_si

Get ready, haters. He’s coming to get your team!

FULL DISCLOSURE: As an avid baseball fan and blogger, I can’t stand the “He’s the Jackie Robinson of [insert this industry or sport].” Yet there is really no other way to describe the addition of Michael Sam to the NFL and the St. Louis Rams.

And before anything is said, can we just kill the noise about Jason Collins? He was a so-so player (at best) despite being drafted by the Nets in the first round. After travelling the continent as part of five different teams, he received attention in the twilight of his career for making an admittedly b0ld decision that still had very little to do with the way he played the game.

Again, Michael Sam is not that man. Let’s learn who he is…

Read more

When #PRFail for Drake Turns Into #PRWin for Toronto

Toronto Mayor Ford wipes face during an announcement that the Toronto Raptors will host the 2016 NBA All-Star game in Toronto

Stop sweating, big man. We are not talking about you … for once.

Unfortunately for the great city of Toronto (Shout out to my cousins up north), the entire place is under a blizzard of crap. Nothing weather related, just its crackhead Mayor. So, the city tries to find whatever happy-happy-joy-joy it can to forget about that blowhard.

To wit, we come to the NBA’s Toronto Raptors, which are currently in a nice playoff series with the favored Brooklyn Nets. At an earlier game, Captain D-Bag of the R&B scene, Drake (whom we have covered several times for his toolbag of nothing here, here, and here), was caught exhibiting his primping courtside in a YouTube video that went viral in a millisecond.

And then, the Toronto Raptors organization stretched out its baby Tyrannosaurus arm and cashed in with some genius…

Read more

#PRWin? Elmo’s Puppeteer Kevin Clash Cleared of ‘Tickling’ Charges

kevin-clash-2-300The man whose voice became the clarion call of Sesame Street every time he laughed and sang “Elmo’s World” can finally mutter a sigh of relief.

Kevin Clash, 53, the man behind the furry faced myth, was officially cleared of sexual abuse charges in a U.S. Court of Appeals.

In 2012, Clash was accused of molesting multiple young men who asked him how to get to Sesame Street. Those allegations cause Clash to lose a job and children everywhere to lose a voice that been with them since infancy.

It was tragic news. Two years later (sad how some justice just isn’t that swift), he has been cleared of charges, but will the stain be cleared of his reputation?

Read more

WATCH: Netflix Goes to Prom, Proves Being a ‘Third Wheel’ Can be Epic

Call me old fashioned, but there’s just something totally un-romantic about propositioning a potential prom date via Twitter. That is, unless you’re courting a major company, not a classmate.

Seventeen-year-old Muthana Sweis, a student at Marist High School in Chicago, sent out the following tweet in January:

Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014

In an appropriately-gushing response, Netflix accepted, tweeting:

We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj— Netflix US (@netflix) March 28, 2014

So how exactly does Netlix “third wheel” it to prom? Well, for one thing, by providing some serious wheels.

Sweis got to choose between a few different TV-themed rides, and ended up selecting a classic ’50s Buick from “Grease” and a chauffeur dressed as John Travolta’s character, Danny. Oh, and for good measure, he also got wear a James Bond-esque tux. Read more

<< PREVIOUS PAGENEXT PAGE >>