AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

PSA

PSA Features Student Who Takes A Gun To School… To Turn It In To The Teacher

A filmmaker, Rejina Sincic, has faced harsh criticism for a gun control PSA that features a teenage boy who takes his family’s firearm to school and then turns it in to the teacher because he doesn’t feel safe with it in his home. There’s been so much backlash that Sincic pulled down the original post of the clip and reposted it with the comments disabled.

Clearly, Sincic’s goal was to shock viewers into paying attention, but there are some who say the video, presented without context, could have the opposite of its intended effect.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

SURVEY: 80 Percent of Americans Wouldn’t Call a Native American ‘That Word’

Redskins FailWhile many Americans now enjoy the sights, sounds and PR crises of the 21st century, the entire board of directors and ownership of the NFL team in Washington refuses to remove their collective nose from another, older time.

ICYMI: The “Washington Redskins” have a few PR hurdles to overcome if they want to stick with a name dripping in history (the racist kind). The latest nail in the coffin would be an enlightening survey that finds: “four in five Americans would be uncomfortable calling a Native American a ‘r*dskin.’”

Daniel Snyder (or even Mr. “No Means No“): please pick up the white courtesy phone.

Read more

White House Expands on Anti-Sexual Assault PSA Campaign

The mid-terms may have turned decisively against the Obama administration, but that doesn’t mean that any of its initiatives — the ones that don’t require congressional approval, at least — will slow down.

One of those initiatives is the “It’s On Us” PSA campaign that aims to encourage Americans to take action to prevent sexual assault. The first spot in the series appeared in April, and a second one, created by ad agency Mekanism and promoted by Sunshine Sachs, hit our inboxes back in September. The second chapter featured an all-star cast of celebrities calling upon the public to take a pledge and make a “personal commitment to help keep women and men safe.”

The newest video is less impressive in terms of its cast but more direct with the message:

We like the work, which keeps things simple and direct in aiming at a very specific audience.

But we do wonder whether — as in the case of the recent NFL-approved anti-domestic violence PSA — this important message will go unheard amidst the politics-as-usual noise.

#ChangeTheMascot Creates Most Persuasive Spot Yet (for the NFL to Ignore)

changethemascot

Earlier this summer, advocacy group ChangeTheMascot.org created a PSA to make both sympathizers and opponents pay full attention to its message.

It’s 2014 and this organization is still fighting the fight to ask — or, rather, demand – that Daniel Snyder #ChangeTheMascot. You know which one we mean.

Sure, the NFL is steeped in tradition. Yes, the NFL team in Washington has embraced its name for more than 80 years. Yet life goes on, seasons change, and traditions are reconsidered. If this new PSA doesn’t make him consider the issue more carefully, then dude has some serious issues.

Read more

‘Dumb Ways to Die’ Does Halloween

On this Throwback Thursday, here’s a new campaign from the team behind one of our favorite PSA series: “Dumb Ways to Die.”

This one is interesting in that it’s not a standalone piece: it’s “interactive” in allowing users to make a Choose Your Own Adventure-style decision: trick or treat? Here’s the intro:

Tricks and treats below.

Read more

NO MORE Unveils New Anti-Domestic Violence PSA Starring NFL Players

Today on TODAY, the National Football League made what looks like its biggest attempt to date to address the ongoing struggle with the domestic violence in its ranks.

This is the first concrete evidence of work performed by the league’s recently created “social responsibility team,” which includes its own community affairs VP Anna Isaacson and three (female) advisers, each of whom has extensive experience dealing with domestic violence and sex crimes.

The clip stars some of the league’s most prominent players, beginning with Giants quarterback Eli Manning:

This PSA was created to promote NO MORE, an anti-DM advocacy group founded by Law and Order actress Mariska Hargitay (who directed along with fellow actors Tate Donovan and Blair Underwood). You may note that it’s a variation on a PSA released last year that starred various actors.

That one after the jump.

Read more

VP Biden to Appear in PSAs with Mariska Hargitay During Sunday’s SVU Marathon

Loading

Every woman deserves to live her life free from violence and fear. #1Is2Many #VAWA

View on Instagram

Continuing with the Administration’s efforts to stop domestic violence and sexual assault, Vice President Joe Biden will appear in PSAs alongside Mariska Hargitay, aka Det. Olivia Benson on Law & Order: SVU, airing during a marathon of that show on the USA Network this Sunday.

The 14-hour marathon is part of the recognition of October’s National Domestic Violence Awareness month, presented in partnership with Hargitay’s Joyful Heart Foundation and the No More Foundation and highlighting the White House’s 1Is2Many campaign.

“Society continues to misplace blame and shame on survivors — both women and men. That has to end. I am so profoundly grateful to the vice president, who continues to use his voice — and office — to speak boldly about these issues and stand up for survivors,” said Hargitay in a statement.

The episodes that are airing will focus on domestic violence and alleviating the stigma related to it.

The “No More Excuses” marathon event will start at 9am ET and air throughout the day.

 Via Today.com and American Spectator

Sarah Silverman Says Goodbye to Her Breasts In PSA to Close the Wage Gap

sarah silvermanSarah Silverman is not known for subtlety. She’s putting that gift to work on behalf of the Equal Payback Project, which is crowdfunding for $29,811,746,430,000, the amount women lose during the course of their careers due to the gender wage gap.

In the NSFW PSA, Silverman “the vagina owner” is at a doctor’s office to become the proud owner of a European penis. As a man, she won’t have to pay the $500,000 vagina tax that other working women are subject to by virtue of this inequality. That’s one way to go about it.

Read more

White House Unveils New PSA Asking Us All To Prevent Sexual Assault

The White House has released the latest PSA in its efforts to end sexual assault, and with it a new website that asks visitors to take a pledge as a “personal commitment to help keep women and men safe…”

The “It’s On Us” campaign has enlisted the help of celebrities such as Jon Hamm, Kerry Washington, Mayim Bialik and Randy Jackson, along with partners like BET and the NCAA. The President and Vice President have a cameo in the clip.

The Obama Administration’s efforts in this area began with the launch of the White House Task Force to Protect Students From Sexual Assault, which has another site, NotAlone.gov. Sharing information and making it explicitly clear what sexual assault is and where to turn to for help have been the first major steps for both campaigns.

Read more

Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.

When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):

Consume responsibly

The campaign is fairly extensive: it includes a web presence and some print elements after the jump.

Read more

NEXT PAGE >>