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PSA

White House Unveils New PSA Asking Us All To Prevent Sexual Assault

The White House has released the latest PSA in its efforts to end sexual assault, and with it a new website that asks visitors to take a pledge as a “personal commitment to help keep women and men safe…”

The “It’s On Us” campaign has enlisted the help of celebrities such as Jon Hamm, Kerry Washington, Mayim Bialik and Randy Jackson, along with partners like BET and the NCAA. The President and Vice President have a cameo in the clip.

The Obama Administration’s efforts in this area began with the launch of the White House Task Force to Protect Students From Sexual Assault, which has another site, NotAlone.gov. Sharing information and making it explicitly clear what sexual assault is and where to turn to for help have been the first major steps for both campaigns.

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Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.

When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):

Consume responsibly

The campaign is fairly extensive: it includes a web presence and some print elements after the jump.

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Thailand Prime Minister’s PSA: Country ‘Not Always Safe for Tourists’ After Murder

Ao_Thong_Nai_Pan,_Koh_Phangan,_Thailand_02-2003Yesterday our friends at Skift revealed that media coverage doesn’t necessarily inspire tourists to pick certain travel destinations. On the other hand, extremely negative coverage would definitely influence our decision not to visit certain locales.

Times have been tough for Thailand’s tourist industry ever since its May 22 coup. Turns out that martial law makes it hard for tourists to purchase travel insurance — so the number of visitors to Thailand dropped more than 10 percent during the first eight months of 2014.

That’s quite a drop a country whose tourist industry makes up about 10 percent of its economy, but it wasn’t a lethal drop. After all, adventure-seeking tourists were still free to travel sans insurance, and plans were in the works to lift martial law in the country’s more leisure-inclined, less revolutionary areas.

However, following news of the murder of two British tourists earlier this week, Prime Minister General Prayuth Chan-ocha is accurately acknowledging “all sorts of consequences” for Thailand in the future. Read more

PSAs Focused on Ferguson Air During MTV Video Music Awards

MTV‘s Look Different campaign aired PSAs last night during the VMAs, clips that MTV president Stephen Friedman says could open the door for conversation about racism and the protests in Ferguson, MO.

“Eighty percent of our audience believes that bias is at the root of racism and prejudice… Ironically, part of the problem is that this generation was taught to be color-blind,” he told The Washington Post. “As a result, they feel like they’re going to step on a land mine if they say the wrong thing. In fact, our research has shown that fully 70 percent of our white audience grew up not talking about race in their households. They’re striving for fairness and equality and often just aren’t sure how to to proceed.”

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The ALS ‘Ice Bucket’ Challenge: When Schtick Becomes a #PRWin for Charity

Lou Gehrig Speech

It is called Amyotrophic lateral sclerosis (ALS), and before the New York Yankees of the 1930s, no one really knew about this tragic disease that attacks the neurons in your brain that connect to the spinal cord. Even the top ALS advocacy group will tell you that:

ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease.

When the ‘Iron Horse’ got afflicted with the disease, ended his historic career in baseball, and gave what is easily one of the top three speeches of all time, ALS got a much-needed nickname — “Lou Gehrig’s Disease.”

The foundation got its own sort of kickstarter campaign as well. Awareness went up. Involvement went up. And donations went up. And now, decades later, we have people dunking themselves in ice water. To wit, I say, “Whatever works.”

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AT&T’s ‘It Can Wait’: Even Admirable Campaigns Can’t Wait to Succeed

att-it-can-wait

Back in my fare burg of Dallas lives the telecom behemoth known as AT&T. One of its largest undertakings was the PSA campaign for It Can Wait. The clarion call for no texting and driving was a necessary one — and one AT&T put few limits on spreading.

It started in September 2009, and five years later, it is still being heralded as one of the country’s best campaigns. Only one problem: No one that should care does.

Awards. Awareness. Accolades. They don’t really matter without any action.

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Malala Yousafzai, Media Partners Push #StrongerThan Campaign

You may be aware that today is Malala Yousafzai Day; the tale of a bold young woman attacked by the Taliban for daring to educate herself is as relevant now as it was when it she was attacked in 2012.

Today saw the launch of a new PSA/social media campaign created by production house Bodega and promoted by Edelman. Here’s the video component, which first appeared on YouTube several days ago:

While the larger goal of Malala’s outreach efforts since her shooting has been to raise money and awareness for universal education for young women in the developing world, today she used her own celebrity and those of others to call for the return of the young women recently kidnapped in Nigeria.

How successful can a campaign like this one be?

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This PSA Featuring Dildo Humor May Actually Make You a More Responsible Gun Owner


Watch the video first (we don’t want to spoil this one for you!)

Well, we admit it: we couldn’t imagine where this PSA was headed (but were giggling with sympathetic mortification on behalf of the mothers featured in the video). It opens with two mothers chatting on a front porch after their sons’ play date, when the boys suddenly tumble into the front yard while having an epic sword fight. Their weapons of choice?

Dildos.

We watch as the mothers’ faces drop into mortified masks of horror and speechless embarrassment, and then the PSA gets to its actually-vital point with the clever tagline: “If they find it, they’ll play with it. Always lock up your guns.”

We can’t help but feel this is pure PSA brilliance; in America, we tend to be shocked by (and want to shield our kids from) sex more than violence — a movie with tons of gun violence? Rated PG13. A movie with tons of sex? Rated R. So what better way to grab the viewers’ attention? What begins as a humorously shocking spot takes a serious turn thanks to the tagline, when the double meaning of a child playing with something they do not understand and should not be able to get ahold of, truly hits home. Often, our sex toys are probably better hidden from our children than our weapons. Now that is mortifying.

A New PSA Explains Why You Shouldn’t Pee In The Pool

swimmingIt’s summer and that means spending time at the pool. As much fun as this is, there’s always the niggling feeling you have — perhaps in the back of your mind, maybe in the pit of your stomach — that jumping in for a dip is tantamount to swimming in urine. Especially when there’s a bunch of kids involved. Because you know the kiddies aren’t getting out of the pool for a bathroom break when they can just cut loose in the pool and keep on playing. Oh goodness, the whole thing is making me nauseous.

Well actually, besides that nausea, high concentrations of urine in a pool can actually cause respiratory problems and irritation to the skin and eyes. This is the message that The American Chemical Society wants to share with everyone this season. And if you can pass it along using a little science, that might help. The PSA, available after the jump, will help you make your case.

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Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills

Think you’re the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too — that is, until this happened:

Mobile use is now the leading cause of death behind the wheel, and while most of us “know” that, it seems to be a difficult message to hammer home in PSAs. We’ve seen many heart-wrenching spots featuring loved ones of those killed in texting-related accidents, but no matter how true or deeply moving those ads are, they are still happening to other people.

Apparently recognizing this challenge, Volkswagen, in partnership with Ogilvy Beijing, came up with a way to make their PSA happen to the audience, rather than just play out in front of them. The (above) result is shocking, powerful and completely unforgettable. We imagine every person in that theater will think twice before checking a text while driving.

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