Check your monitor. Reboot the computer. Pick it up and shake it like an Etch-a-Sketch. You read that headline correctly. According to comScore Media Metrix, online shopping — from back-to-school to coupon clipping — saw a considerable spike in Q2. Yeah for retailers, but the headline is yeah for…Yahoo?
September marked the third month in a row that Yahoo claimed the first position, this time at 197,774 unique visitors to Yahoo sites from desktop devices. This is up from August at 196,432. I don’t know if it’s that flashy not-so-new logo or the CEO’s wannabe Maxim cover story, but there it is. Yahoo trumping the almighty Google.
Who woulda thunk it? In an interview with Forbes, that would be comScore VP of industry analysis Andrew Lipsman.