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Research

STUDY: What Do Americans Care About Most This Christmas?

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A week ago we published a consumer survey and infographic from our friends at SHIFT Communications that detailed shopping trends for Christmas 2014 as well as some helpful pitching tips from the firm’s VP of Marketing Technology Chris Penn.

Today we have the results of a different sort of research project by another local firm: MWW.

Last week the firm released the results of 2014′s Matter More Project, or “one of the largest known studies of American life priorities today.” While its results may not surprise you, they will almost certainly encourage you.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

STUDY: Journalists Need PR Now More Than Ever

happy journalist

Not this guy, though. He’s fictional.

Encouraging headline, no? This new paper comes from the Reuters Institute for the Study of Journalism at Oxford, UK, and we have so many mixed feelings about it right now.

Everyone knows that the PR-to-journalist ratio grows more lopsided by the day, but this study’s findings confirm that the power shift goes deeper than that.

In short, “hacks” need “flacks” more and more whether they want to admit it or not. The reverse isn’t really true, though, so the dude in the image above might want to pour himself another stiff one…

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Study: Shopping Trends and Pitching Tips for Christmas 2014

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This holiday season is awash in data. The matter at hand isn’t just where and when people shop but how they shop — and the numbers diverge sharply across demographic groups.

It’s all much more complicated than “Millennials are more likely to look for deals online.”

Our friends at SHIFT Communications recently conducted a survey of 1,000 Americans and gathered information from sources like the National Retail Federation in order to craft a fuller portrait of how consumers behave in 2014. They also revealed their findings about how PR should organize and pitch related stories to media outlets.

Infographic and commentary after the jump.

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50 Publishers Share Their Pitching Pet Peeves

Last month, Fractl‘s VP of marketing Kelsey Libert wrote a guest post detailing the results of research conducted by her company and CRM provider BuzzStream. The topic of that story was tips for writing email pitches that editors will actually see.

Spinning off the same project, the team surveyed members of the editorial teams from the “500 top-tier publishers” included in the previous infographic to help identify their biggest pitching pet peeves.

The resulting flipbook is a great — if sometimes painfully honest — document. Interestingly, some of these quotes address pitches from within the given publication’s editorial team, not from outside PR contacts:

The lessons are the same, though. Some basic takeaways after the jump.
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10 of the Worst Press Headlines Ever: a Learning Opportunity

bad press headlineMentorship is underrated and under-utilized.

With PR executives jetsetting, working remotely, stuck in a marathon of meetings, or hibernating behind an office closed door, there is rarely a chance to hunker down for a learning opportunity.

On that note, one of the most visible flubs for any flack is the press release – specifically the headline.

It’s what you use to grab a reporter’s attention…at your own peril. While most headlines are perfectly functional, some earn a special place on the conference room bulletin board.

Bad headlines do happen…so let’s review a few and try to make sure they happen to someone else in the future.  Read more

Survey: Who Gives on #GivingTuesday?

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Today is obviously Giving Tuesday — a day on which PRs with nonprofit clients look to help maximize donations. So who gives — and why? Last week Mashable showed us the causes that Americans care about most (families, animals, medical research and education), while earlier this month Vox told us, via various graphs, that our nation is a little stingy (only 13.8 percent of Americans give 2 percent or more of their income each year).

So who does give?

Today polling company CivicScience released a telling, if unsurprising, survey to answer that question.

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5 Email Myths, Debunked

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What does the perfect email pitch look like? It’s a question without an answer, really.

Yesware is an email tracking/analytics software provider primarily concerned with serving the sales side of the business equation, but we think PR pros will be able to relate to some of the company’s recent findings a little too well. A 2012 McKinsey study told us that the average office worker spends 13 hours — or 28 percent of his or her week — sending, reading, sorting and deleting emails.

We’re sure the numbers are even higher for some media relations specialists, so after the jump we have five myths allegedly disproven by Yesware’s analysis of 500,000 individual emails.

Let’s see if they apply to the pitching process…

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BREAKING: Journalists’ Opinions of PR Are Improving!

mad as hell

“I’m still mad as hell, but I’ve moved on.”

While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR.

We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago.

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Waggener Edstrom Study Says ‘Wearables’ Are Here to Stay

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We’re still not quite sure what to make of wearable technology. Many tech companies and their firms want to tell us that it’s the next big thing, and we feel like we should probably get some sort of fitness tracker when we plan our New Year’s resolutions. But doubts remain: last week, investors had a minor freakout over Google founder Sergey Brin’s decision to appear at a “red carpet event” without a bulky camera on his face.

A new study from Waggener Edstrom, however, tells us that the wearable tech market is just getting started. One research firm predicts that it will be ten times as large in 2018 as it was last year.

You can click here to download the full paper, and we have some takeaways after the jump.

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The 20 Most ‘Intimate’ Brands in America (and Why)

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Of all the studies we’ve reviewed recently, the title of this one from independent brand agency MBLM may seem most strange: the “Brand Intimacy Rankings” sought to measure not which brands consumers see as most authentic or “real” but those to which we feel closest in a personal relationship sense.

Here are some of its most interesting findings:

  • Americans are more intimate with their brands than residents of any other country
  • Tech brands dominate and Apple is the winner by a landslide, with intimacy rankings more than eight times as high as those of the runner-up
  • Shockingly, 76 percent of the 350 people involved in the survey were not predisposed to having intimate relationships with brands — yet the average user has such relationships with “two or three”
  • Frequency of product use was a major factor determining which companies scored highest
  • All major social media platforms were absent, despite their tech status and regular usage

After the jump, we list the winners and ask Mario Natarelli, managing partner at MBLM, for his takeaways.

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