A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.
There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.
Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.
This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?