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Reason No. 5,298 Why People Hate Local News Coverage: Breaking Into World Cup Final

worldcup.jpgViewers are a little persnickety about what they think local news should and should not cover.

Unfortunately, if you don’t please them, your ratings could suffer. They hold on to the mantra “The customer is always right” closer than a Klansman and his tighty-whities. They bicker about fashion on the anchors, general assignments for beat reporters, and meteorologists getting out of shape over heavy rain. You can’t please them all the time because they can be irrational.

And then came WENY-TV and its interruption of the World Cup final for a weather report proving why they may have a point.

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American Apparel Mistakes Challenger Explosion for Fireworks

AmericanApparel_Frank

The home of “smediums” and tasteless advertising should just reconsider talking to the public

While you were stumbling between the cooler full of adult beverages and your lawn chair, something pretty awful and all-the-more stupid happened — American Apparel posted a picture of the Space Shuttle Challenger exploding.

WHY?! It was placed (and long since deleted) on the corporate Tumblr account accompanied by the hashtags #smoke and #clouds because July 4 pictures are a thing. More about that decision after the jump…

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KFC Asked 3-Year-Old Girl to Leave Because Her Face ‘Scared Customers’

killed your dadI suppose after hearing this story, we will have an answer to the new marketing question #HowDoYouKFC? Answer: Sure as hell not like this.

This unfortunate story hails from Jackson, Miss. inside a KFC location. As the story goes, many people who work hourly shifts at fast-food joints are rumored to be unhappy fops and take it out on customers.

One such simpleton gnome blamed her miserable existence on a girl with a few cuts on her face. The KFC employee asked said girl to leave the store because “[her] scars made the customers nervous.”

Two things: The girl was three. The scars were caused by a pitbull attack. Your move, KFC.

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#PRFail: Even History Proves the Washington NFL Team Owner is Lying

snyder funny or dieIt’s not a new debate in the world of sports. And it’s a reinvigorated debate in the world of PR.

Should the NFL team in Washington D.C. change its offensive name? Granted, to many people in the nation’s capital, the “Washington Redskins” may not be an offensive term because they are sports homers. That’s to be expected.

And then, there’s Daniel Synder, owner of the team and principle emeritus officer of living in la-la land.

This is a team that carries an 80-year tradition of classic football has always carried this cloud over its headdress. And why? Because that’s the way it’s always been? Try again, because history has just corrected that very sentiment — back from the dead.

 

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Not-So-Breaking-News: CNN Says We Will All Die on March 35, 2041. Really.

cnn story

UGM — These three letters have pretty much meant the end of the world as we know it, to quote a notable lyric. Only this time, it was literal.

What does it mean? User-Generated Media. Have smartphone, will report. This means all that journalism studying done by serious reporters doesn’t amount to a thing if some schlep with a Samsung Note can tweet a shaky video to national news.

TMZ uses it. Discredited blogs use it. And even the biggies use it, most commonly CNN and its fabled “iReport.” Cute name. Terrible news. Like everyone dying by asteroid on March 35, 2041. Yes, March 3-5. That is not a typo, just really sloppy reporting.

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How Did MSNBC Celebrate Cinco de Mayo? Offensively!

MSNBC-Cinco-de-Mayo

Because racist jokes are always national news, right?

The NBC News nation hasn’t had the best week. First, we discover the powers that be at 30 Rock realize David Gregory isn’t holding up end of the deal so they make Will.I.Am a political commentator. You know, because that’s what we all think of that guy.

And then yesterday came — it was Cinco de Mayo.

A day that most people confuse for Mexican Independence Day, which in itself is offensive to many Mexican people. However, MSNBC couldn’t resist the temptation for its beleaguered network. They needed a catchy segment, something that would grab attention. Somberos, tequila, chips, salsa, and … oh, that’s right … racism?!

Whelp, it worked.

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Marie Claire Tweets That Kendall Jenner Pioneered Cornrows; Outrage Ensues

kendall-jenner-marie-claireAnd this is why worshiping at the altar of people who have no merit of being idolized is stupid (shout out to entertainment media and everyone who follows Justin Bieber on Twitter).

For those not in the know (or the care), that is Kendall Jenner, a fave of paparazzi vultures everywhere. As you can tell, she thought would braid her hair. You know, as if she has seen it somewhere before but where in the world has she?

Hmmmm… 

Oh yeah, I wonder if she knows anyone who hangs out with black people? Nah, probably not.

I only say that because uber-homogeneous publication Marie Claire tweeted some utter stupidity, claimed those braids were “epic,” and subsequently got a harsh “hello” from this alternative stratosphere called “Black Twitter.”

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PR Is Dead! Long Live PR!

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Depends on who you ask. Be prepared for a response. You’ve been warned.

Ever heard the oxymoronic exclamation, “The king is dead! Long live the king!”

Feels odd just writing it. The phrase comes from the 15th century when Charles VI (known as “Charles the Mad,” who died as king and his son took the reigns to a much maligned and ransacked France).

Le roi est mort, vive le roi!” 

“The king is dead” announces just that. “Long live the king!” refers to whomever is the shrew to take the throne — in this case, Charles VII. Family business and all. Whelp, this often misunderstood profession seems to suffer same fate every year. Some schmuck says, “PR is dead.” Followed by a hipster who says, “Uh … no, dude.”

That has happened already in 2014, so which person is correct?

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Target Overhauls Security, Makes Overdue Decision … Sorta

Target-Rain

Thanks to a certain credit breach, someone at Target has been crying the blues.

The holiday season was not the most wonderful time of the year for Target thanks to some cybernetic miscreants living in their grandmama’s garage. On December 19, the bulls-eyed retailer reluctantly disclosed a data breach that compromised 40 million accounts. That was trumped by the admission of stolen personal information one month later — including names, phone numbers, and email and mailing addresses — from as many as 70 million customers.

And that’s when you would assume someone in technology would be refreshing a resume, right? An intern? Some IT manager? A PR director (since we get blamed for most things anyway)? Nope, according to the hometown Minneapolis Star-Tribune, Target went angling for a much larger fish.

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How Can Walmart Cause Mike Rowe of Dirty Jobs to Die?

dirty jobsMike Rowe has a face only a network can love. The TV pitchman got his name for dipping his toe (among other parts of his entire body) in the muck and the mire of humanity for Discovery’s Dirty Jobs. The show, which shined a spotlight on the common man, became Rowe’s calling card.

Since then, he has shilled for Tylenol, Lee’s Premium Jeans and Ford Motor Company. He’s practically the voice of reason for the little man. To wit, he was hired by another brand known for its reach into middle ‘Merica — Walmart. 

For that, America has turned on Rowe to the tune of name calling, boycotting, social media trolling and even death threats.

Wait, what? Yes. As in “Let’s light the torches, get our pitchforks and go get us some Mike Rowe” threats.

Why, after the jump…

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