Behold the PR Power of the “Like” Button
By James F. Thompson on August 12, 2013 11:44 PM
The power of suggestion is alive and well on the Internet. A new survey offers some level of legitimate proof that “likes” on social media platforms such as Facebook do, in fact, encourage more “likes.” The same can’t be said for “dislikes.”
It appears haters just do not have the same digital clout as positive people. And that’s probably a good thing. We all know some people like to rant online when in a foul mood. Others just have terrible attitudes every day of their lives—and the Internet has been their dumping grounds for far too long. It appears the public is well aware of this, and that has to make us feel good about being in public relations. We’ve known all along that deep inside the public is all about good mojo. Read more

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When I logged into my social media accounts early this morning, all seemed generally quiet — Facebook was filled with the cat videos and snarky memes that mid-week duldrums often produce, and nothing really jumped out at me on Twitter. However, In the time it took me to drive home from my in-laws’ (roughly two hours), those same social media accounts had exploded with angry posts, shared articles, and multiple invitations to join boycotts. The source of the ire? The latest cover of Rolling Stone.


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