Today we bring you a guest post from Alison Lancaster, an account manager at Pressat, a press release distribution service based in Ancoats, UK. She has more than 15 years experience working in the PR industry. You can follow her on Linkedin.
With about two-thirds of consumers checking online reviews before booking a place to stay, many small businesses are leveraging social media to handle customer feedback — be it positive or negative. After all, such content is readable by potential future guests.
However, the act of maintaining a good public image is not on the top of one Scottish hostel owner’s list.
Todd Pedersen, who runs the Blue Sky Hostel in Glasgow, recently attracted international media coverage after branding a guest a “retard” on the hostel’s Facebook page when the customer voiced her discontent in a negative review.
Then things went a little crazy. Screenshots after the jump.