While this story is not directly related to PR as we know it, it is the most disturbing thing we read last week.
If you’ve watched recent reports about ISIS, the terror group currently shocking everyone around the world, you probably noticed that reporters all make sure to mention the group’s media prowess. ISIS is unique in that its spokespeople use the same social networks with which we promote clients every day to spread their hateful message.
Just over a week ago, New York magazine posted an alternately fascinating/horrifying portrait of the young women who serve as spokespeople for ISIS by filling their Twitter, tumblr and Kik accounts with LOLs, emojis…and terroristic propaganda.
These women also interact with Western press representatives — and one topic that repeatedly comes up is Nutella. Seems that many of those involved in the “movement” share images of the product (as well as pictures of their kittens and thoughts on their favorite Disney movies) in order to make themselves seem “softer” and “friendlier.”
While writing the piece, New York’s Katie Zavadski reached out to to one of these ISIS spokeswomen on the subject of Nutella.
Here’s the reply she received: