We all know that social media is extremely important and that every PR pro worth his or her digital salt will be up-to-date on the latest changes from the major networks as well as upstarts that may soon become essential tools…or not (see Ello, Instagram, Pinterest, etc.).
Beyond those basic facts, however, there’s lots of disagreement among both industry veterans and clients: who “owns” social? Which networks are best for which clients/campaigns? How can one satisfy clients demanding ROI?
The founders of Santa Monica-based agency [made to order] recently focused on the client side, asking followers and colleagues to help compile a list of the most stubborn social media myths on Facebook and Twitter using the tag #SocialDelusions.