The problem with making stellar advertising and writing thought-provoking copy to close a deal is that you have to think of everything. And we mean everything.
Just ask advertising agency Grey New York about that (and shout out to our sister site AgencySpy for the knowledge).
A couple of months ago, the think tank at Grey NY got together with DirecTV and said, “We have an idea that will sell more satellite subscriptions…and it involves Rob Lowe.”
For the most part, the ads work. They get your attention. They make you talk. They even make you cringe a bit. The company, however, has encountered some backlash stemming from a scene where “painfully awkward me” can’t pee in front of people.