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Shy Bladder Group Protests Rob Lowe’s DirecTV Ad

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The problem with making stellar advertising and writing thought-provoking copy to close a deal is that you have to think of everything. And we mean everything. 

Just ask advertising agency Grey New York about that (and shout out to our sister site AgencySpy for the knowledge).

A couple of months ago, the think tank at Grey NY got together with DirecTV and said, “We have an idea that will sell more satellite subscriptions…and it involves Rob Lowe.”

For the most part, the ads work. They get your attention. They make you talk. They even make you cringe a bit. The company, however, has encountered some backlash stemming from a scene where “painfully awkward me” can’t pee in front of people.

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Lululemon Just Can’t Win

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In a story we missed over the weekend, Lululemon is in trouble yet again — this time for what seems like the most harmless “partnership” in the world.

Last week, the Canadian company announced that it would be an official sponsor of the Dalai Lama and his Center for Peace and Education. Can you predict what happened next?

As a publicly traded company, Lululemon’s primary responsibilities are to its investors; customers come second and “peace and education” come a distant third, no matter what the marketing copy says.

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Taylor Swift Is So Much More New York Than You

“I knew you were a New Yorker when you walked in…”

Whoops, wrong song.

Seriously, though: does Taylor Swift even live in New York?

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The FTC Will Take ‘False Advertising’ for $18 Million, Alex

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You can never be too sure when becoming a celebrity spokesperson. Your name is your reputation, and no group of people is more aware of that than movie and TV stars.

The value of said name is the only reason we see people we know shilling for something they probably never use in real life. Does anyone really think the Kardashians need a pre-paid credit card?!

Such is life for the effusively smarmy Jeopardy host, Alex Trebek.

The guy always knows the answer you missed and makes sure that you know he knows it, even though he may have the answers written on a card in his Canadian sweaty hands. And now that a product for which he shilled has been smacked down by the Federal Trade Commission, he is probably sweating a bit more.

Is there a Doctor Oz in the house?

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Taliban Spokesman Reveals His Location via Twitter, Claims Conspiracy

taliban-fighters-300x225You may be shocked to learn on this Monday morning that one of the world’s most visible terrorist organizations has some trouble managing its social media presence.

Nearly two years ago, we noted that the Taliban had inadvertently revealed its entire mailing list thanks to a spokesperson who mistook “cc” for “bcc” when sending a press release to media contacts (and friendly Afghan politicians/warlords). We had a laugh at his rookie error before getting a little upset over the fact that the group A) has a media spokesman, B) distributes press releases and C) included a disturbing number of the United States’ own “allies” within the Afghan government on its distribution list.

Over the weekend, the group proved once again that it isn’t the greatest on social: its spokesperson accidentally showed the world his secret location via Twitter’s geomapping feature.

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Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers

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What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?

That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.

The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape. In an effort to bring the spokes-superhero up to date (and borrow some of Marvel’s lately-booming thunder in hopes of offsetting declining demand for products like orange juice) Florida’s orange growers commissioned the famous comic company to redesign the Captain, complete with rippling abs, his own digital comic, and even an animated trailer. Read more

Radisson ‘Suspends’ Vikings Sponsorship; Will Other Brands Follow?

radissonDespite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.

However, one brand did make headlines last night by becoming the first to drop its sponsorship: Radisson Resorts will (temporarily) suspend its relationship with the Minnesota Vikings. This move almost reminds us of the team’s decision to (temporarily) suspended running back Adrian Peterson himself when he was charged with abusing his son: the suspension lasted one game, and the team will allow him to continue playing while under indictment.

To answer the second part of our headline, then, the answer is almost certainly “no.”

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This Serena Williams Clip Looks A Lot Like The One Gisele Bundchen is Starring In


We didn’t need to see tennis champ Serena Williams working out to know that she does. But marvel folks — MARVEL! — at the arms, the six pack, the high knees… Incredible.

No this isn’t a Nike ad. It’s an ad for Beats by Dr. Dre‘s new wireless headphones. At this point, we know that Beats are the choice headphones for athletes around the world. FIFA literally had to tell them to steer clear of the World Cup. But it’s interesting that an audio company would choose to build these relationships with athletes rather than, say, putting lots of music stars in its marketing.

It’s particularly interesting when you consider that an actual athletic wear company chose to sign a model to its spokesperson lineup rather than adding to its roster of athletes.

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Gisele Bundchen Hits Back At Critics Of Her Under Armour Deal With Their Own Words

gisele under armourGisele Bundchen is one of the new faces of the Under Armour athletic brand, joining ballerina Misty Copeland, tennis player Sloane Stephens, skier Lindsey Vonn and others in the effort — called I Will What I Want — to reach a female market. The five-year, $25 million contract is the largest of her career so far. And an interesting choice given Bundchen’s career in fashion and beauty, with contracts spanning Victoria’s Secret, Pantene shampoo and Versace.

Under Armour announced that it was going to launch its first global campaign targeting women back in June. The $15 million effort is meant to help grow the company’s sales in women’s apparel. Under Armour sells $500 million per year in merchandise, about a third of it in women’s gear.

But there are some who are anti-Gisele for this gig, mostly because she’s a supermodel and not an athlete.

Gisele and Under Armour aren’t taking the criticism lying down.

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Aaron Paul TV Ad Accidentally Turns On Xbox Ones, Annoys the Hell Out of People

One of the coolest things about the Xbox One is arguably its Kinect voice command feature, so of course Microsoft would want to highlight this capability in its new ads — but apparently the demonstration is working a little too well.

The new spot features Aaron Paul of “Breaking Bad” using his Xbox One in all its voice command glory, but when Paul tells his console to turn itself on, he’s accidentally turning on consoles in living rooms everywhere. Xbox One owners have taken to Twitter to share their surprise, amusement, and, at times, sputtering frustration.

 

Intentional? Probably not. Interesting? Definitely. Mike Cannon of Tech Times brings up an eerie thought: if an ad can do this by mistake, how long until marketers start doing it on purpose? Read more

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