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Social Media Case Study: National Golf Day Edition

golf balls

Golf and social media might seem like artifacts from entirely different eras, but when the two reach the green together they turn out to mesh quite well. In fact, they may be the only things on which our two political parties can reach agreement.

This case study, via Buffalo Communications, demonstrates the ways in which social can be integrated into pretty much anything.

The task: promote National Golf Day events in Washington, D.C. to audiences worldwide for client WeAreGolf.

The strategy: increase the reach with the help of strategic hashtags, professional golfers, golf fans and, yes, politicians.

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Tony Dungy Can’t Decide How He Feels About Michael Sam


Today former NFL coach/current NFL analyst Tony Dungy had to issue a clarifying statement after an earlier quote he gave to the Tampa Tribune regarding the draft status of Michael Sam. Here’s what he said several weeks ago:

“I wouldn’t have taken him Not because I don’t believe Michael Sam should have a chance to play, but I wouldn’t want to deal with all of it. It’s not going to be totally smooth…Things will happen.”

Dungy didn’t clarify what those “things” were at the time, but we have a feeling that old NFL guys coming out of the woodwork to give their opinions would be one of them.

Today he issued a clarification that didn’t really clear things up at all.

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Q&A: Which Brands Won (and Lost) the World Cup?

Big Ballz

It’s all over but for the shouting…and the crying.

Germany may have surprised nearly everyone–especially Brazil–in winning everything this year, but the question remains: which brands came out on top? Which corporations got their money’s worth on the world’s biggest sporting event?

According to Rick Miller, vice president of data and insights for Networked Insights, the three big winners were Budweiser, Hyundai and Castroland the losers were Sony, McDonald’s and Visa.

We spoke to Miller to get more on the why and the how; questions and answers after the jump.

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Cleveland, Every Brand on Twitter Accept LeBron’s Cavalier Comeback

Oh hey, Internet. Are you done reading LeBron’s press release/Sports Illustrated guest column/personal “let’s get back together” letter to Cleveland yet?

We will fully admit to our own general ignorance of sports right now, but from a PR perspective the dude does have a way of making the world hold its breath while he manages the message, doesn’t he?

Now let’s see how the web responded.

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Redskins’ Newest Comms Advisor Quits Amid Political Uproar

Tampa Bay Buccaneers v Washington RedskinsThe Washington Football Team may have ended 4 of the past 5 seasons with a losing record, but they’ve appeared near the top of many “least desirable clients in the world” lists for far longer.

Last night we learned that Dan Snyder‘s latest attempt to improve his team’s public standing failed in quiet, Twitter-induced fashion.

The team’s basic strategy was to hire Ben Tribbett, a well-known political blogger who has long supported the Democratic Party, to help sway the public.

It didn’t work, though: last night Tribbett announced his resignation, appropriately, on Twitter after about two weeks on the job.

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Fan Caught Sleeping through Yankees/Red Sox Game Sues MLB and ESPN for $10 Million

Yankees fan caught sleeping suing ESPN for $10 million | New York Post

It’s embarrassing to be caught with your pants down (or, in this case, your very droopy eyelids), but one baseball fan who caught some flack for catching some Z’s at a recent Yankees vs. Red Sox game isn’t taking the criticism lying down — perhaps because he sleeps sitting up.

During a recent game between the two rival teams, Yankees fan Andrew Rector was filmed snoozing in his seat at Yankee Stadium. In response, Rector has filed a $10 million defamation suit against the team, ESPN and the MLB, stating that the ESPN commentators who covered the game — Dan Shulman and John Kruk — hurled an “avalanche of disparaging words” in his direction.

According to Rector’s typo-filled suit, Shulman and Kruk’s nationally-broadcasted “false statements” include suggestions that Rector is “not worthy” to be a Yankee fan, “is a fatty cow that need two seats at all time and represent symbol of failure,” and is “a confused individual that neither understands nor knows anything about history and the meaning of rivalry between Red Sox and New York Yankee.” Read more

3 Things Wrong with KLM’s ‘Is It Racist?’ World Cup Tweet


You’ve almost certainly read more than enough about Dutch airline KLM’s now-deleted tweet following its home country’s dramatic win over Mexico in the World Cup–and its subsequent apology “to those who feel offended.”

Twitter outrage, etc. We’ll leave the “is it really racist or just a sign of a culture given to indignation” debate to other blogs and the people who comment on them, but we do think KLM should have seen this coming.

Here are three very obvious things wrong with the tweet.

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Who Jacked the #USAvGER Meme This Morning?

Sure, you’ve probably already seen the morning’s biggest tweet. But we’ll share it yet again because it’s a brilliant little piece of self-promotion. Also: Jurgen Klinsmann has a great signature, doesn’t he?

Now how can you watch the game? And who jacked this meme?

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Wimbledon Whites Wear Thin On Sports Brands

The World Cup isn’t the only major sports tournament happening right now. Yes, folks, Wimbledon is here! It’s that time of year when your favorite tennis stars pull out their best white outfits and head to the majestic grass of London.

While this is the most prestigious tennis tournament of the year, for some sports brands, the Grand Slam event is falling out of favor. Back in 1963, the tournament decreed that players should come to the court dressed “predominantly in white.” Then in 1995, they said players should be “almost all in white.” Now this year, they’ve ruled that headbands, underwear and other accessories should also be white. So in case you don’t get it — white.

The uniform crackdown began last year when Roger Federer was told not to show up again with a pair of Nikes that had orange soles. At the time, a spokesperson for the tournament said that Federer, one of the greatest player of all time, was one of those who committed “minor infringements who were advised to make changes for the next round.”

This year, officials are making it ironclad, even discouraging brand logos on garments. You know sports companies are not happy about this.

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FIFA Tells Beats Headphones To Beat It With Ban From World Cup

beats fifaEverywhere you look across the sports world, you see athletes wearing Beats headphones. Everywhere except at the World Cup in Brazil.

Due to a licensing deal with Sony, FIFA has banned Beats by Dre headphones from the pitch at the World Cup. Sony, the company with a marketing deal for the games, distributed free pairs of its own headphones. But, as Reuters notes, they don’t seem to have the same ubiquity as Beats.

Beats, which was just acquired by Apple for $3 billion, made a big impression at the London Olympics in 2012 when they sent free headphones to competing athletes, sidestepping sponsor, Panasonic. Athletes happily wore them. Since then, they’ve only become more popular.

At this point, trying to distance Beats from the World Cup is like trying to un-ring a bell. Beats are now tied to sports in the same way that an apparel company like Nike or a drink like Gatorade is.

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