Despite all the talk of the NFL’s domestic violence problem and the reputation issues it faces among female consumers, the league’s business seems to be doing quite well, thanks.
According to a recent report on team jersey sales released by the Dick’s Sporting Goods chain, “Ladies Love Football” (yes, that’s the subtitle of the report). While the site doesn’t include specific numbers, it tells us that the sport and its merchandise are more popular than ever before among American women. The top-selling jerseys so far this season all belong to quarterbacks:
- The Broncos’ Peyton Manning
- The Colts’ Andrew Luck
- The Browns’ Johnny Manziel
As The Washington Post told us almost two months ago, women make up 45 percent of the NFL’s fanbase — and they’ve become its “most important demographic.”