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Women Are Still Buying into the NFL

NFLDespite all the talk of the NFL’s domestic violence problem and the reputation issues it faces among female consumers, the league’s business seems to be doing quite well, thanks.

According to a recent report on team jersey sales released by the Dick’s Sporting Goods chain, “Ladies Love Football” (yes, that’s the subtitle of the report). While the site doesn’t include specific numbers, it tells us that the sport and its merchandise are more popular than ever before among American women. The top-selling jerseys so far this season all belong to quarterbacks:

  • The Broncos’ Peyton Manning
  • The Colts’ Andrew Luck
  • The Browns’ Johnny Manziel

As The Washington Post told us almost two months ago, women make up 45 percent of the NFL’s fanbase — and they’ve become its “most important demographic.”

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A-Rod Completes the Destruction of His Own Reputation


We can add the Yankees’ Alex Rodriguez to the ever-growing list of celebrities who do NOT take our advice. More than a year ago we suggested that he come clean about the steroids, and today The Miami Herald reports that, while he did admit to taking banned substances from 2010 to 2012, he didn’t tell the public — just the DEA.

From the Herald:

According to a written “report of investigation,” Rodriguez admitted paying Bosch for supplies of testosterone cream, lozenges laced with testosterone (aka “gummies”) and human growth hormone injections.

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Dallas Cowboys Should Reconsider This London Social Media Strategy


I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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15 Brands That (Also) Won the World Series

Some things are relatively predictable: The Giants won another very close World Series, the city of San Francisco flipped out (the Queen singalong above was one of the milder scenes), and a bunch of brands took to social media to congratulate the team.

Let’s review some of the winners.

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GOOD NEWS: Amputee Athlete Gone Halloween Viral Sensation Does It Again

joshsundquist1Meet Josh Sundquist.

If ever there were someone to make lemons his own with some sweet-tasting lemonade, it’s this guy.

Although my mother has kicked cancer’s behind twice and is fighting the good fight a third time now, she hasn’t lost a limb. Two breasts, yes, but a leg? I can’t imagine how that would set someone back physically and mentally.

Josh’s story is losing his leg to cancer as a nine-year-old. Let the fact that he was nine soak in for a minute. While other kids were playing sports, running down the street, and chasing girls during recess, Josh was learning how to walk all over again.

So why mention him on a PR blog?

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5 PR Lessons to Learn from the World Series


For baseball goobers like yours trulythis is the most wonderful time of the year. It’s the Fall Classic, the MLB Finals, the World Series.

And while my Texas Rangers aren’t anywhere near the picture these days, this is a great series pitching the San Franciso Giants, a borderline dynasty of the ‘teens’, against the beleaguered franchise turned underdog sweetheart, Kansas City Royals. (Yes, those Royals.)

So why not? For this week’s #5Things: we have 5 PR lessons to learn from the World Series.

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Redskins Rep Isn’t Here to Make Friends

So the Washington Team Whose Name We Mentioned in the Headline for Context beat the Dallas Cowboys last night. It was an upset decided by a single field goal in overtime that saw the lowest-ranked team in the NFC East defeat the highest-ranked team in the same division. We don’t even watch football regularly and we can say it was a great game.

Afterward, however, lots of reporters wanted to interview replacement quarterback Colt McCoy — and while PR was fine with him staying on the field to talk to ESPN, one interview was apparently enough. Here’s a rep identified by SB Nation as Tony Wyllie (follow him on Twitter) telling a reporter from ESPN Deportes that, well…

OK, dude! You know that Deportes is the most-watched Spanish-language network among young Hispanic sports fans, right? And McCoy seemed ready to talk. Maybe it’s because so few people want to interview the guy who plays backup to the backup quarterback.

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UNC Chancellor Gets Probed in NCAA Crisis

Wainstein-Ken-UNCThis better be a book people at the University of North Carolina should read

Although whistleblowing isn’t an actual class on campus, former standout shooting guard Rashad McCants seems to be an ace student at doing it because he has tried not once — but twice — to throw his entire alma mater of University of North Carolina under the NCAA bus.

Earlier this summer, McCants decided to blow that whistle about tutors writing his homework and only going to class “half of the time” at UNC. Although his claims raised a small cloud of dust at UNC, the story didn’t gain that much momentum. Last week, McCants blew the whistle again.

And did those Pavlovian dogs in the media ever drool this time.

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NO MORE Unveils New Anti-Domestic Violence PSA Starring NFL Players

Today on TODAY, the National Football League made what looks like its biggest attempt to date to address the ongoing struggle with the domestic violence in its ranks.

This is the first concrete evidence of work performed by the league’s recently created “social responsibility team,” which includes its own community affairs VP Anna Isaacson and three (female) advisers, each of whom has extensive experience dealing with domestic violence and sex crimes.

The clip stars some of the league’s most prominent players, beginning with Giants quarterback Eli Manning:

This PSA was created to promote NO MORE, an anti-DM advocacy group founded by Law and Order actress Mariska Hargitay (who directed along with fellow actors Tate Donovan and Blair Underwood). You may note that it’s a variation on a PSA released last year that starred various actors.

That one after the jump.

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NFL Fumbles on Domestic Violence Again, Accused of Hiding ‘Hundreds’ of Abuse Cases


Typically, the question is “Are you ready for some football?” These days, as the NFL is drowning in sea of murky despair and hapless PR, that question would be, “Are you ready for some football…justice?”

It all started with Ray Rice being a despicable coward and knocking his then-fiancée smooth out in an elevator. There was Greg Hardy, who body-slammed his girlfriend onto a bed full of semi-automatic guns (because that’s what you check at the door for NFL parties). There’s Ray McDonald — who is still playing because Goodell is a dope — arrested for beating up his pregnant girlfriend. There is Adrian Peterson, who took the classy way out and left his estranged wife alone, instead opting to “whoop” and scar his 4-year-old son.

And now there’s this: a former NFL general manager says that, over his 30-year career, “hundreds and hundreds” of domestic violence incidents were simply ignored.

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