Golf and social media might seem like artifacts from entirely different eras, but when the two reach the green together they turn out to mesh quite well. In fact, they may be the only things on which our two political parties can reach agreement.
This case study, via Buffalo Communications, demonstrates the ways in which social can be integrated into pretty much anything.
The task: promote National Golf Day events in Washington, D.C. to audiences worldwide for client WeAreGolf.
The strategy: increase the reach with the help of strategic hashtags, professional golfers, golf fans and, yes, politicians.