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Stunts

Taken 3 Uses LinkedIn to Endorse a Winner’s ‘Particular Set of Skills’

liam neeson linkedin

Typically, the more sequels a movie gets, the more it evokes images of suckage and cash grabs.

Noted franchises like Jaws, Resident Evil, Friday the 13th, and Scream come to mind when considering the carbon copies of movies that should have just tapped out after one or two. This brings us to Liam Neeson’s Taken series.

If you have seen the movie, you know that he plays a man with “a particular set of skills.” Understanding the plight of bad sequels, there needed to be a great stunt to get people interested. And then someone thought of a LinkedIn endorsement by Liam Neeson.

We’re suddenly interested in this movie now!  Read more

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Greenpeace Protest in Peru May Have Caused Environmental Damage

greenpeace protestEnvironmental groups are known for the doggedness with which they pursue their causes. So it’s not a surprise that Greenpeace would go to Peru to stage a demonstration, encouraging people to be eco-friendly. That the protest itself may have caused irreversible damage to a historic site is surprising.

Global leaders gathered in the South American country’s capital, Lima, and agreed last week to reduce greenhouse gases with details about how to do that coming this spring.

In the shadow of that, at the Nazca Lines, a World Heritage site where geoglyphs, hundreds of drawings in stone and sand have been around for more than 1,000 years, Greenpeace staged one of their high-profile demonstrations. They laid out a cloth message that can be seen from overhead, spelling out “Time for change! The future is renewable. Greenpeace.”

The only problem is the 20 Greenpeace members were there without legal consent and without the proper equipment normally used by professional archaeologists to prevent damage being done to the sensitive rocks and sand that cover the earth in that location.

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Michigan Cops Pull Drivers Over…to Give Them Presents

It’s no secret that police departments around the country have been experiencing some PR problems in recent months. Ferguson and New York City have dealt with the matter at hand in their own ways, and the Lowell, Michigan, PD went another route entirely.

Here’s the video via our friends at AdFreak:

The video wasn’t produced by a firm…it’s from Rob Bliss Creative, the same agency behind the “Walking in NYC as a woman” video. And it was part of stunt to promote “Christian network UP TV’s ‘Uplift Someone’ campaign.”

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Air Canada Sends Canucks Home for the Holidays

Here’s a nice, heart-warming holiday stunt discovered via our friends at AdFreak: Air Canada surprised a bunch of Canadians based in London by buying them all tickets home for the holidays.

As AdFreak notes, this stunt looks a lot more believable than most thanks to “amateurish” camera work and the impossibility of getting everyone in a crowded bar to agree on anything. Ad agency JWT gets credit for staging the event, and as usual there’s no real mention of public relations in the resulting coverage, but this feels like a PR creation — or at the very least an inspiring idea.

We’re not sure exactly who’s responsible for promoting the project, but we can personally vouch for JWT’s internal team — and Air Canada has worked with various firms like Siren Communications and Jesson in the past.

Man Tries To Save the Environment by Being Eaten By a Snake

rosolieIf you’ve seen any commercials on the Discovery Channel lately, you’ve seen the one where a group of people carry a ginormous snake while a man in a Hazmat-looking suit talks about how he’s going to let that snake eat him.

That snake is an anaconda and the man is environmentalist Paul Rosolie. He told Entertainment Weekly (sub req’d) that he’s doing the stunt to raise awareness about environmental degradation.

“People care about animals; they don’t make the jump to caring about the habitat the animals live in… So I wanted to do something that would force a dialogue about what’s going on here – and it’s working,” he told the magazine.

The man has got a point. But when I first saw the ad, I’m thinking, “This can’t be good for the snake.” (Please note: I know nothing about snakes except that they enjoy vacationing on New York City toilets.)

But a lot of others also had that same thought.

Read more

TGI Friday’s Will Force Couples to Kiss with Mistletoe Drones

TGI Fridays Drone

Someone working for TGI Friday’s has been taking in too many science fiction movies. Either that, or stalking is no longer enough. or being a closet stalker just isn’t doing it for him, so it’s time to be a little daring. The proof in that Yorkshire pudding is found in Manchester, England.

TGI Friday’s is testing something that is certain to get people talking in the dining category…

Here’s the scene: you’re chowing on some cheese sticks and sipping an adult beverage when you hear this loud humming sound. It’s not that kind of party, so you ask your server what’s going on. She points up and there it is — a drone hovering overhead with a dangling twig of mistletoe just in time to creep you out during the holidays.

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Anna Wintour Basically Admits That Putting Kimye on the Cover of Vogue Was a PR Stunt

anna wintourAnna Wintour sat down with former CNN reporter Alina Cho on Monday at the Metropolitan Museum to talk about a number of fashion-related topics. Among them: that Kimye cover of Vogue

Quoth Wintour:

I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment. I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us. 

Anna Wintour speaks the truth.

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Did Al Roker Just Show PR Pros How to Get Noticed?

Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.

Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC reported the event helped raise over more than $70,000 for the charity.

Admirable. Laudable. And yes, laughable. (I mean, they guy had to break a record set by some Norwegian meterologist, so that’s funny.)

And there’s your question PR pros: Is that really what it takes these days — stunts? Seriously?!

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Skittles Finds a Way into Your Fantasy Football League

Here’s a quick case study demonstrating how to make sure a client’s brand plays a part in a conversation that has absolutely nothing to do with its business.

First, Skittles decided it wanted to become an official NFL sponsor this year for some still-mysterious reason. It all started with this pre-season ad in which Seahawks running back Marshawn Lynch literally works out with candy.

Fun, but the brand integration got a bit more personal this weekend.

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Everyone Still Confused by #AlexFromTarget

Alex Target

Beyond the regular old midterm elections, the big story last night concerned a certain guy who works at a certain Target location in Texas — and the agency claiming responsibility for his viral status.

Breakr, which told the world last night that it is “not a marketing company” but “a multi-platform entertainment network for gen-z and millennials,” took credit for the whole “event” in a LinkedIn post and an interview with Chris Matyszczyk of C|Net, claiming that the “experiment” demonstrated its ability to make something go viral with the help of a few overexcited teenage girls.

Reality looks a bit less newsworthy.

Read more

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