Tucker Carlson’s The Daily Caller will be giving away a gun every week until Election Day (November 6), an abhorrent promotional stunt to increase subscribers and, no doubt, drum up some attention.
The website is giving away a FMK9C1, which comes in three colors, is engraved with the Bill of Rights, and, of course, was made in America. That works out to 25 guns.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
The Daily Beast takes a closer look at the publicity for the new Sacha Baron Cohen movie, The Dictator, which, like the PR for his previous films, is being handled by the main character.
Admiral General Shabazz Aladeen has made a red carpet appearance at the Oscars, where he spilled Kim Jong-Il’s ashes on Ryan Seacreast; inspected Jon Stewart’s crotch on The Daily Show; and told Matt Lauer he knew about his affair with Ann Curry during a TODAY show interview. He’ll also be making a Cannes Film Festival appearance.
The Daily Beast ponders whether it’s too much of a gimmicky thing. Some say yes, Cohen should just appear as himself and really shock us. Others say it’s shrewd. We agree with the latter.
As part of the ongoing promotions for the film Prometheus, the new trailer aired last night on the U.K.’s Channel 4 network with the hashtag #areyouseeingthis. Shortly after another ad aired featuring highlighted tweets with that hashtag. The hashtag was second on the U.K.’s top trending list for a spell.
We previously covered the great lengths that the filmmakers (it’s a Ridley Scott film made in association with 20th Century Fox) have gone to to promote this movie, which comes out June 8. Since that story, there’s been another clip (posted after the jump) dedicated to Michael Fassbender’s android character David.
Now The Guardian is wondering if the promotion has gone so far that it’s taking away the from the mystery of the movie.
Klouchebag, a site that “is the standard for measuring asshattery online,” launched today, and we’re seeing a lot of scores in the “bit of a douchebag” range zip across Twitter. PRNewser scored a mere 26, so we’re “mostly alright” though the site suggests that we cut down on the retweets. But retweets make us happy!!
The Mediabistro offices were buzzing today after we got the big blue box above with Pop Rocks, a Rubik’s cube with The Weather Channel logo on one side, Sweet Tarts candy, and a CD with music from 1982. Oh, and those t-shirts read “Frankie Says Relax.”
The box is part of the network’s 30th birthday, which it will be celebrating on May 2. These are just some of the things that were hot that year. Also, just to make the olds feel older, the letter that came with the box has a lengthy list of people who were born that year, Nicki Minaj, both Wills and Kate, Jessica “Zou Bisou Bisou” Paré, Kat Von D (really?), and Kelly Clarkson among them.
Over the weekend, Bahrain hosted a Formula One car racing event that was not only meant to bring in lots of sponsorship money, but give the world the image of a unified Bahrain. All of that backfired when protesters and police in riot gear took to the streets, with at least one protester dying as a result.
“Bahrain’s government has spent $40 million to host the global luxury sporting event, hoping to demonstrate that normal life has returned to the Gulf island kingdom after it cracked down harshly on Arab Spring demonstrations last year,” Reuters wrote over the weekend. “But vivid televised images of streets ablaze threaten to embarrass Formula One and the global brands that lavish it with sponsorship.”
Twitter was all a-Twitter following a Coachella performance by a number of hip-hop artists including Snoop Dogg, Dr. Dre, Eminem, and a hologram of the late rapper Tupac Shakur, who was shot and killed in 1996. Now there are discussions to possibly take the “virtual Tupac” on tour with his fellow Coachella performers.
A company called Digital Domain Image Group created the hologram, which isn’t based on archival footage, but rather used past performances to create something completely new for Sunday’s show. The discussions include talk of whether this would be a huge stadium tour. It was a costly endeavor with the price tag for the digital creation said to be in the $100,000 range.
There’s also chatter already over at MTV.com about doing the same for B.I.G. here in Brooklyn’s new Barclays Center, with the site imagining how the concert would play out. If chatter is any indication, Digital Domain could see its fortunes rise after this stunt. Check out the Coachella performance after the jump.
Clorox is getting a jump on April Fool’s with this “news clip” that’s focused on bacon-scented cat litter. And it sizzles when your cat pees! Actually sounds like a pretty great idea, but, alas…
The (organic) bacon scent is also in the company’s Green Works products. Good stuff.
Working on an April Fool’s funny? Let us know.
[via Mashable]
Greenpeace recognized World Water Day (March 22) with its latest stunt, tied to the ongoing Detox program targeting fashion brands. In the clip above, people around the world wipe down posters on city streets to reveal a “secret” about the damage that the fashion industry is doing to the world’s rivers.
In some ways, we wonder if the video isn’t more effective because the organization was able to splice other images like the dirty water in the buckets and the crisp rushing river. It hits home in a way that a passerby, curiosity piqued by the secret, wouldn’t experience.
Leave it to the PR people at Challenger, Gray and Christmas to throw a wet blanket over our workplace fun. According to the employment outplacement firm, we’re going to spend a hell of a lot of time online at work this month, hogging bandwidth, cheering, crying, and finally setting fire to our March Madness Bracket printouts. But what of the other things that need to be promoted in a winner-take-all format?
We’ve assembled five other brackets for your consideration, three of broad appeal and two of local interest to show the varying ways we can heap adoration or scorn on the things we follow. Pencils ready?
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