Weirdos Sabotage Twitter Promotions While the WSJ Watches
We all work in social media, so this may strike some as an odd question, but we’ll ask it anyway: don’t you just hate promoted tweets?
If you answered “No, I love them; they provide essential information on goods and services that I may or may not purchase,” then you must work in marketing. If you answered, “They are kind of annoying, aren’t they,” then you’re…everybody else.
Twitter has obviously become a key promotional platform in the past couple of years, but it wasn’t always this way—and some longtime users aren’t too happy about it. In fact, as The Wall Street Journal puts it, these young ruffians are all about “subvert[ing] the corporate vibe.” Twitter spokesman Jim Prosser called it “the eternal battle people have over hipsterdom.”
Really?
We never joined the “weird Twitter” club (sue us), which for the most part is all about making strange jokes rather than assaulting brands. But we do know that some comedy professionals use promo tweets as a platform for jokes, because duh:
Shut up nerd. RT @Staples: Back to school season is right around the corner!
— rob delaney (@robdelaney) August 4, 2013

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Well, it’s moments like this that make us even more proud to have celebrated our independence from British rule yesterday, if for no other reason than we can claim at least a bit of separation from the royal baby mania that led to this creep-tastic campaign.

“It was a moment of elation. I’d been waiting for six and a half years. I’d worked hard, waited so long and rehearsed it in my head, so I was impatient.” That’s how tightrope performer Philippe Petit described his experience when he first ventured out onto the wire that extended between the twin towers of New York’s World Trade Center (WTC) in August 1974. He traversed the span between the towers for 45 minutes, making spellbinding history that’s never been repeated.
There’s nothing like a brisk walk outdoors: the sun shining on your face, the birds chirping in the trees, and the dog poo squishing under your shoe.
Clearly, the promoters of the soon-to-be-revived cult classic “Arrested Development” did not “make a huge mistake” when they organized yesterday’s NYC giveaway of “Bluth’s Bananas”, a frozen treat featured on the show.

Tonya Garcia
Elizabeth Mitchell
