TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Stunts

#PRWIN: Hillary Clinton Greets Stalking Squirrel, Promotes Book at the Same Time

Hillary Clinton shakes stalking squirrel’s hand, gives him book – CNN Political Ticker - CNN.com Blogs-1In case you haven’t heard, a protester from the Republican National Committee — dressed, for some reason, in a squirrel costume — has been following Hillary Clinton around while touting terrible puns like “another Clinton in the White House is nuts.”

About eight minutes before Hillary was supposed to appear at a CNN town hall meeting on Tuesday, her motorcade pulled over to the side of the street. Instead of heading directly into the studio, the former secretary of state got out of her car to meet the republican rodent face-to-face.

“Hello, Mr. Squirrel, how are you?” she said, smiling. She then placed a copy of her book Hard Choices in his fuzzy hand, saying, “I wanted you to get you a copy of my book…I hope that you will make the hard choice and read my book.” She even threw in a compliment: “You bring a smile to a lot of people’s faces,” she said. She then shook the squirrel’s massive hand and said, “Thank you, Mr. Squirrel. Thank you so much.”

She even managed to wave politely to the crowd, thank them, and make it to the studio just in time. Clas-sy. Read more

Lunar Advertising: Japanese Company to Launch Can of Soda to the Moon

LUNAR DREAM CAPSULE PROJECT | キミの夢を、月に届けよう。

Japanese soda company Otsuka is about to take “one giant leap” for advertising.

The moon’s surface, once described by Neil Armstrong as “magnificent desolation,” is about to become a bit less desolate thanks to a 2.2-pound titanium capsule filled with “powdered sports drink and children’s dreams,” which the beverage maker, in partnership with Pittsburgh-based aerospace company Astrobiotic Technology, plans to bestow upon our lunar neighbor.

Astrobiotic is currently in competition for the $20-million Google Lunar X prize, which will be awarded to the first company to land a payload on the moon’s surface that can travel at least 1,640 feet and transmit high-definition images back to Earth. To fund such a project and to purchase a spot on a launch vehicle (which, in this case, is the Falcon 9 rocket designed by Elon Musk’s SpaceX), the company needs sponsors, and Otsuka has offered Astrobiotic a hefty half-million in exchange for a can of its Pocari Sweat sports drink acting as a stowaway. Read more

UPDATED: ‘The Oatmeal’ Cartoonist Leverages Love of Tesla Motors to Support Nikola Tesla Museum

tesla-review-hed-2014

I’m a longtime fan of The Oatmeal, and particularly appreciate how cartoonist Matt Inman exuberantly describes and animates his unbridled passion for the things he loves — his dog, grammar, the fiendishly-terrifying Mantis Shrimp, etc.

As it turns out, Inman also happens to love Tesla — both the legendary inventor and the car company — and is attempting to leverage his love and endorsement of the latter to support a museum honoring the former.

Read more

Coldplay Hides Lyrics in Ghost Story Books in Libraries Across the Globe

Coldplay_ News - Ghost Stories lyrics hidden in libraries worldwideAs the lifelong library lover and lyrics-obsessed music fan I am, I officially declare this my favorite album promo of the year.

In order to promote their upcoming album “Ghost Stories,” Coldplay has hidden lyric sheets, written in lead singer Chris Martin’s handwriting, inside ghost story books in libraries around the world.

Nine sheets of lyrics (one for each song on the album) were hidden, and the band has been tweeting clues. So far, eight of the nine sheets have been found in locales as wide-ranging as Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S. As each one has been discovered, the details of the finds and photos of the lyrics sheets have been posted to the band’s website, Coldplay.com.

I was particularly excited to learn that the 7th sheet of lyrics, for song “A Sky Full of Stars,” was discovered in a copy of Shirley Jackson’s “The Haunting of House,” one of my all-time favorite books. Read more

Airbnb Goes Grassroots With ‘Us vs. Them’ Damage Control Campaign

We might almost feel bad for Airbnbairbnb thanks to its appearance in an endless stream of negative headlines if the company–and its ideological partner Uber–weren’t also responsible for so many think pieces about “the sharing economy.”

If the news is so bad, then why is the company’s estimated value somewhere around $10 billion–which is, as The New York Times reminded us today, more than the total worth of Hyatt Hotels Corporation?

The answer, as far as we can tell, involves the appeal of staying somewhere for cheap and a strategy focused on casting the company’s legal struggles as a case of “The People” versus “The Man”–said man in this case being New York attorney general Eric Schneiderman.

Read more

Coke Makes Rainbows for South Africa

Need an antidote to the sad, ridiculous, ridiculously sad racism playing out in the news here in America?

Check out how Coca-Cola literally brought rainbows to the people of South Africa on the eve of Freedom Day, the 20th anniversary of its first democratic election when Nelson Mandela was elected President. The term “rainbow nation” was coined by Mandela’s friend Archbishop Desmond Tutu to describe the diverse country emerging under the leadership of the African National Congress after the end of Apartheid.

The stunt was developed by FCB South Africa, Johannesburg for Coke with the help of “Rainbow Maker” Fred Stern.

Read more

Miss America Defends Student Suspended for Asking Her to Prom

Miss NYLast Thursday, the current Miss America, Nina Davuluri, was set to visit Pennsylvania’s Central York High School. Her purpose, as the first-ever Miss America of Indian descent, was to spread a message of diversity.

But student Patrick Farves had a different purpose in mind, and planned on utilizing the beauty queen’s presence at his school’s assembly to secure himself the holy grail of all prom dates — Miss America herself.

When administrators heard rumors of Farves’ plan, they warned him not to follow through with what would undoubtedly be a major disruption, but by that time, as Farves’ told Reuters, “my mind was already set. I was already in the zone.”

During the assembly, Farves, plastic flower in hand, approached Ms. Davuluri and asked her to be his date to prom, after which the crowd of students dissolved into laughter and cheers. The school’s administration, however, was less than amused and assigned Farves a three-day suspension. Read more

WATCH: Netflix Goes to Prom, Proves Being a ‘Third Wheel’ Can be Epic

Call me old fashioned, but there’s just something totally un-romantic about propositioning a potential prom date via Twitter. That is, unless you’re courting a major company, not a classmate.

Seventeen-year-old Muthana Sweis, a student at Marist High School in Chicago, sent out the following tweet in January:

Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014

In an appropriately-gushing response, Netflix accepted, tweeting:

We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj— Netflix US (@netflix) March 28, 2014

So how exactly does Netlix “third wheel” it to prom? Well, for one thing, by providing some serious wheels.

Sweis got to choose between a few different TV-themed rides, and ended up selecting a classic ’50s Buick from “Grease” and a chauffeur dressed as John Travolta’s character, Danny. Oh, and for good measure, he also got wear a James Bond-esque tux. Read more

Jack White Will Make ‘The World’s Fastest Released Record’ On April 19

jack white posterYessss! Jack White is coming out with some new music on April 19.

Here’s the kicker: he’s going to record it at 10 am, making a limited edition version of the title song from his new album “Lazaretto,” then it’ll be immediately made into records (like actual records), then the 45s will be taken back to Third Man Records in Nashville and sold to fans on the spot.

“As long as there are fans in line waiting to buy the single, United will continue to press and deliver them to Third Man to sell. Even if it takes all day,” it says on the Third Man website.

Fans can buy tickets to watch it all go down and hear what could be the final concert for Whirlwind Heat (will they re-enact this video?!).

Read more

How Much Do We Need to Worry About Offending People?

According to Frank PR founder Graham Goodkind, the answer is “very little, if at all.

His point is that–returning, once again, to that old cliche about good and bad publicity–complaints and even outright bans are signs that a campaign is working because it’s attracting attention. Risk is simply something that we must learn to handle.

Here’s an example: it’s hard to imagine a more potentially disastrous campaign than one looking to unite customers in India and Pakistan. Yet Coke’s 2013 stunt seems to have gone off without a hitch:

Yes, this was a well-produced, well-contained campaign by one of the world’s largest companies, but it speaks to Goodkind’s point: we need to learn to expect blowback.

Read more

<< PREVIOUS PAGENEXT PAGE >>