For 2014, SodaStream tried to pull the same thing essentially, this time with Fox. At the end of the commercial, Scarlett Johansson says for all the world to hear, “Sorry, Coke and Pepsi.”
To that Fox said, “Nope. Not gonna run it.”
And to that, SodaStream’s CEO Daniel Birnbaum, outraged, said, “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”
“It’s nothing new for smaller Super Bowl advertisers, without huge ad budgets, to submit ads they know network censors will reject — and then rush out to the media and denounce the rejection,” writes USA Today. Birnbaum has said that wasn’t his intention.
We say, “Bull.”