MEMO to all those who mean the PR Newser team harm: Yes, “acronymization” is a word … now.
Think about what you say on a daily basis at your job in PR, marketing, communications, social media, or some such. If you are like me, you abhor “Buzzword Bingo” and try to avoid it like a cold sore on a first date. However, you just can’t seem to escape the dreaded acronym that plagues this industry.
Think about it. They are everywhere, like a Kardashian only far less annoying. If they are online, you will offer clients abbreviations like “SEO,” “SEM,” “SMO,” and “SERP.” Go offline and you’re stuck there too with “B2B,” “B2C,” “CPG,” and “CTA.”
Meanwhile, I’m over thinking “WTF!”
Why do flacks, creatives and hybrids have to make everything an acronym? Do we sound more like a PR crackerjack when we barf initials out as if we are drunk on alphabet soup? Do you believe clients are so deftly impressed at your ability to summarize volumes of knowledge into three letters that have no business being together? Or, is it because you are just lazy as all get out?
Here is our list of top 5 industry acronyms that have to go…