You’ve probably heard of AirPR. The company has earned a good bit of attention for emphasizing the importance of measurement in the industry, and its CSO Rebekah Iliff and PR Engineer Leta Soza have written guest posts on ROI tools and optimization technology; Iliff also talked to us about whether the future of measurement is already here.
This week, however, the company launched PRTech.co, a site dedicated to “showcasing the companies and individuals driving the emerging PRTech ecosystem” as well as providing related services. The idea is that the emerging “PR tech” industry will soon be large enough to rival ad tech — and this site will help you navigate it.
Various industry pubs ran the accompanying infographic, but we liked it so much that we reposted it here and asked Rebekah to tell us why the industry needs to pay close attention to what happens next.