TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Technology

Bros Behind ‘Yo’ Reveal Their Secret PR Sauce

YO

When the app that simply says “Yo” debuted a month ago, quite a few folks in media-land ran around like the proverbial headless chickens, proclaiming that the sky had finally fallen when such an obviously useless product earned so much coverage.

So how did the Yo bros score the placements that led to a million downloads in four days? They recently spoke to Ayelet Noff of Venture Beat to reveal their not-so-secret strategy.

Two words: Robert and Scoble.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Airbnb Shows Its New Face to the World

You may have heard of Airbnb. The company (and other “sharing economy” businesses lumped together despite serving different constituencies in different industries) has struggled a bit to define itself to the public as its business is a patchwork “community” made up of people who want to share their homes and people looking for homes to be shared.

Today the company launched a new website, a new logo, and a slew of content designed to give us all a better idea of what it does–and to give the members of its community a clearer sense of identity.

First, the video explaining the logo and tying it into the brand proposition:

According to the release, the Bélo also stands for ”open windows, open doors, and shared values.”

Founder Brian Chesky explains things in a blog post after the jump.

Read more

TechCrunch Has Had It with Your Spam Pitches

spam meat

Yesterday gave the tech PR world a small gift and a big warning: stop spamming TechCrunch writers.

Roman Dillet noticed that certain companies had been selling his email and those of his fellow contributors as part of a list that looks a whole lot like a tool enabling mass email pitches. In response, he posted a screed (URL “please-dont-spam-us”) implicitly urging everyone to stop sending him the sort of automated blasts that might as well bear “PLEASE DELETE THIS MESSAGE NOW” subject lines.

Dillet followed with some Pitching 101 advice, the most important parts of which you all know: do a little research on a given blogger’s beat so you can best determine who will be interested in the story you’re dying to share. And please at least give the appearance of time spent on personalization. Bloggers may be cynical, malnourished emotional discontents who desperately need a little more serotonin and a little less alcohol–but we’re not robots. They’re all busy writing AP’s financial reports.

TechCrunch blogger Sarah Buhr also simplified the idea in a comment on one of the press list providers’ pages:

Read more

Tech Giants Now Hiring High Schoolers as Interns

High School

Exam at 9, interview with Mark Zuckerberg at 10…

Still looking for the week’s oddest tech trend story? Look no further than Bloomberg this morning.

Seems that Mr. Zuckerberg and crew, as well as competitors at companies like LinkedIn, Google, Amazon and Airbnb, are so intent on scooping up the hottest tech talent that they’re hiring internship candidates who can’t even get into an R-rated movie, much less buy a beer afterward.

Read more

Mindy Kaling Helps Google Teach Girls to Code

Mindy Kaling

Pic via Taylor Hill/Filmmagic for Google

We’re all aware that the tech world faces a gender balance issue that is much more than just a simple “public relations problem”. We recently posted on a coming documentary designed to highlight female entrepreneurs, but Google is spending millions of bucks to address the lack of women in the coding community–and they picked an unlikely celebrity to help spread the message: actress/writer Mindy Kaling.

This morning Kaling explained a bit more about the strategy and her status as spokeswoman for “geeky” girls everywhere in an interview with WNYC’s New Tech City.

Read more

APOCALYPSE WATCH: 47% of Americans ‘Can’t Last a Day’ Without a Smartphone

smartphone addictionSo, I love my phone.

I’m at a stop light — there’s my phone. I’m bored in a meeting — there’s my phone. I’m spending 5-10 minutes “occupied” — there’s my phone. Whatever the need, my phone is my trusty sidekick.

The difference between me and you (shout out to Dr. Dre) is that I can put the thing down, take a deep breath, and walk away. However, there are others who break out in hives if the thought even comes up in conversation.

And thanks to this study by Bank of America, we find that almost half of this country feels the same way. That explains a lot.

Read more

We’re Getting the Second Life Relaunch No One Asked For


For a hot minute back in 2005, people were creating avatars and living a second life on Second Life like there was no tomorrow. PRs were hosting Second Life press conferences. (If you had one of these, please feel free to take to the comments and reminisce.) Brands were creating entire countries (countries, right?) where fans could become immersed in a digital world.

Then it was gone.

But now Second Life is coming back! Are those cheers I hear for this news or is there a World Cup match on?

Read more

‘Knowledge Engine’ Mediander Connects Readers and Publishers

mediander

In case you’ve ever dreamed of a content aggregator focused on the higher end of the cultural ladder, last month’s BookExpo saw the launch of Mediander, a “knowledge engine” and ecommerce site described as your “one-stop destination for all different kinds of content including information, books, and videos.”

Mediander isn’t just a blog or knowledge base; it could serve as the connection between publishers and the literary set that forms their core demographic. As a recent Publishing Perspectives post put it, Mediander “promises an answer for Internet information overload.”

We recently spoke to Michael J. Fine, Founder and CEO, and Kaethe Fine, Creative Director, to learn more.

Read more

Google Rules the Lobbying Roost in D.C.

shutterstock_183182003

We all know that Google is powerful–but a new Politico story goes into a bit more detail about how powerful. As for the why behind the company’s new D.C. office, located “within walking distance of Capitol Hill”:

“The company has hired an army of lobbyists from coast to coast as it seeks to protect its self-driving cars, computer-mounted glasses and other emerging technologies from new rules and restrictions”

It’s not all Washington for Google, though: the company’s aim is to use congressmen and other representatives to help fight various regulations in locales around the country.

Read more

#PRFail: Microsoft Offers To Pay TechCrunch Founder To Promote Internet Explorer

Microsoft-Logo-square

Today in not-exactly-breaking news: Microsoft Internet Explorer lags well behind both Chrome and Firefox when it comes to overall browser usage (though they’re still ahead of Safari and Opera, whatever that is).

This week, the company “accidentally” committed a big PR no-no in its latest attempt to promote the browser; a “vendor” offered to pay TechCrunch founder Michael Arrington to write a post hyping the “reworked” version of the product.

Arrington responded with a post on UnCrunched expressing his disbelief: “do people still do this?”

Apparently so.

Read more

NEXT PAGE >>