In Celebrity Cause Marketing news, today witnessed the debut of a spot promoting hotel search engine RoomKey and its Stand Up to Cancer initiative via Hungry Man Productions and Emmy winner Tony “Don’t Call Me Buster” Hale.
We very much like the fact that the spot satirizes the driving force behind most cause marketing campaigns (and, if we’re being honest, most charities): self-satisfaction mixed with a little third-party validation.
For the record, we hope more cause campaigns embrace this tone of self-awareness. It’s much more appealing than the guilt trip that fuels so many such initiatives.
Now, in case you doubted Mr. Hale’s acting prowess, click through for a clip of him promoting a very different kind of product…