AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Things We Like

BREAKING: Journalists’ Opinions of PR Are Improving!

mad as hell

“I’m still mad as hell, but I’ve moved on.”

While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR.

We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Big Changes in Tech Journalism: ‘Fake Steve Jobs’ Is Your New Valleywag

Dan LyonsYesterday we learned of a couple of big changes in the Silicon Valley tech journalism game: the head of Valleywag is headed to The Verge and her replacement will be the writer/marketer formerly known as “Fake Steve Jobs.”

Nitasha Tiku, a seasoned reporter who has written for many pubs including New York magazine and BetaBeat (where she had the good humor to share her staff’s reactions to our post on “the world’s first Vine press release“), will be senior West Coast writer at the Vox property. Business Insider broke that news Thursday morning, and Re/code followed with a report that Dan Lyons, currently marketing fellow at HubSpot, will be her replacement.

In case you hoped that this move will mean a kinder, gentler Valleywag, think again: here’s what Lyons told us about 9to5Mac’s Apple PR reveal back in September:

“I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.”

In other words, he does not play along.

Read more

Oxford English Dictionary Publishers Think We Yanks Are Vaping Idiots

vaping badMuch like a bad rash that sticks around even after you bought that expensive cream, it’s baaaaaaaaaaack.

The extremely British Oxford Dictionary has released its “2014 Word of the Year.” The word, perhaps best embodied by this brilliant sign in Geneva, New York (about 250 miles northwest of midtown Manhattan), is Vape

Yes, that’s “vape” as in the still-as-addictive-as-smoking-but-doesn’t-stink-as-much vaporizing. Toking vapors through just about every orifice in your body is the word of the year. It’s trending. It’s being reported. It’s causing publishers of the snootiest dictionary in the world to laugh their tails off at the silly Americans.

Let me mansplain

Read more

COPYWRITER ALERT: 10 Words with Some Very Odd Origins

Inigo-Montoya-WORD-MEANS

So, you think you’re a “word nerd.” You brag about your disease “logophilia.” You believe “etymology” is something that deserves a CSI spinoff. You can torch anyone in Scrabble and AP-Styleguide update recalls.

We get it; however, there are a few words in the PR lexicon that have some unusual origins. Seems that some words you write almost everyday derived from a dank warehouse in the middle of a meth lab complex…or something like that.

These words?! Not so much, as you will soon see. Get your red Sharpies ready, kids. You may need it to stab your eyes out.  Read more

25 Things Journalists Think You Should Stop Doing Right Now

Here at PRNewser, we often post lists of best/worst practices in media relations. We’ve done the pitching thing and we know how hard it is; it’s nothing if not an imprecise science.

This week, our friends at Hubspot have called upon their team’s knowledge, along with “journalist gripes from Twitter and from in-person interviews,” to compile a second annual “S#*t PR people do that journalists hate” project.

Here’s the slideshow:

We especially love the part about copy-and-paste pitching and the hook ‘em first email trail leading to “more information.” These context-free pitches often come from robots (we think) or people based overseas, but there has to be a there there, right?

After the jump, some additions to the list from us and our Mediabistro colleagues.

Read more

15 Brands That (Also) Won the World Series

Some things are relatively predictable: The Giants won another very close World Series, the city of San Francisco flipped out (the Queen singalong above was one of the milder scenes), and a bunch of brands took to social media to congratulate the team.

Let’s review some of the winners.

Read more

Chevy Turns #TechnologyAndStuff Fail into Marketing Win

ICYMI, Chevrolet Regional Zone Manager Rikk Wilde got a lot of attention for screwing up his lines while presenting the World Series MVP Award to San Francisco Giants pitcher Madison Bumgarner last night.

We felt bad for the guy, who was a case fit for our friends Bill McGowan and Mr. Media Training. But the line “class-winning…leading, uh, you know, technology and stuff” went viral.

Rather than shy away from all the jokes, Chevy joined the crowd and made the hashtag its own.

Read more

19 Brands That Teased Our Tastebuds on #NationalChocolateDay

shutterstock_147470120

In the mood for some (literally) sweet “food porn” today?

This maybe-not-real holiday just happens to occur right before Halloween, and wouldn’t you know that it was also created by The National Confectioners Association?

Still, we are OK with chocolate — so we will share a few brands that managed to get in on the theme on social today.

Read more

Madeline Albright, Queen Elizabeth Win Twitter

On the lighter side of things, former Secretary of State Madeline Albright is on a roll, isn’t she?  Last week Wheaties called her a “champion” and this week she proved that she’s just as good at Twitter trolling as she is at statesmanship and spokesmanship (which IS SO TOO a word, autocorrect).

We missed this one while prepping for an event, but Conan got schooled on his C+ joke:

And she kept going.

Read more

20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

Read more

NEXT PAGE >>