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Things We Like

Wikipedia Reveals Which Pages Were Edited Most in 2014

Following Facebook and YouTube, Wikipedia is the latest major web property to weigh in on 2014, the year that was. Their approach, however, is even more relevant to PR and assorted sockpuppets: which pages received the most edits over the past year?

That was a great rundown of the year in Things, wasn’t it?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Five Firms Share Their Holiday Cards

It’s mid-December, and we all know what that means: holiday greetings from firms to their clients and media contacts. We’ve already featured Christmas videos from Coyne PR and Solomon McCown, and here’s a roundup of the e-cards we’ve received so far. Stick with us til the end…the last one is great.

First, here’s one from our friends at Chicago-area firm JSH&A, who recently shared a handy infographic on the top 5 social marketing trends for 2015 (check it out if you missed it).

JSHA holiday card

Nice quote! More after the jump.

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This Week in Apologies

best buy serial

Today we’d like to do something just a little bit different: a roundup of the week that was…in public apologies.

Since the world still turned and businesses still had to make money over the past seven days, plenty of public figures and brands needed to say “I’m sorry.”

Let’s run through them in a completely arbitrary order…

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Coyne PR Curses for Charity

What, you thought PRs were all polite? You thought that ad agency folks were the only ones willing to share their bitter, anonymous, NSFW curses on public forums?

Our friends at New York’s Coyne PR disproved that cliche this week with the “Big A$$ Swear Jar” video below:

For the record, we don’t really believe that these f*ckers actually curse so f*cking often, and we wonder whether all of those coins were really quarters. But we do love a video that wasn’t created to directly promote an agency or its clients!

So, Merry F*cking Christmas, a**holes. Here’s our contribution.

While we’re at it, who has the best godd***ed happy hour in Midtown?

Air Canada Sends Canucks Home for the Holidays

Here’s a nice, heart-warming holiday stunt discovered via our friends at AdFreak: Air Canada surprised a bunch of Canadians based in London by buying them all tickets home for the holidays.

As AdFreak notes, this stunt looks a lot more believable than most thanks to “amateurish” camera work and the impossibility of getting everyone in a crowded bar to agree on anything. Ad agency JWT gets credit for staging the event, and as usual there’s no real mention of public relations in the resulting coverage, but this feels like a PR creation — or at the very least an inspiring idea.

We’re not sure exactly who’s responsible for promoting the project, but we can personally vouch for JWT’s internal team — and Air Canada has worked with various firms like Siren Communications and Jesson in the past.

‘The Twelve Days of Christmas’: the PR Remix

12 days of christmas

Whether you’re preparing for Christmas, Hanukkah, Yule, KwanzaaArba’een, or Festivus (for the rest of us), December is a most celebrated month.

The lights, the sounds, the sights, the …eh, pounds (for those who like to adopt pets this time of the year). And while you are fighting in the parking lot for your space, you will certainly hear a cacophony of Yuletide tunes everywhere. The classics are what I fancy because having One Direction singing a love ballad about some chick under the mistletoe is just too creepy for me. 

With that in mind, we have scoured the standards and created a PR remix of ‘The 12 Days of Christmas.’ So, get out your auto-tuner and karaoke machines, this one is sure to be a classic all month long.

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Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

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BREAKING: Journalists’ Opinions of PR Are Improving!

mad as hell

“I’m still mad as hell, but I’ve moved on.”

While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR.

We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago.

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Big Changes in Tech Journalism: ‘Fake Steve Jobs’ Is Your New Valleywag

Dan LyonsYesterday we learned of a couple of big changes in the Silicon Valley tech journalism game: the head of Valleywag is headed to The Verge and her replacement will be the writer/marketer formerly known as “Fake Steve Jobs.”

Nitasha Tiku, a seasoned reporter who has written for many pubs including New York magazine and BetaBeat (where she had the good humor to share her staff’s reactions to our post on “the world’s first Vine press release“), will be senior West Coast writer at the Vox property. Business Insider broke that news Thursday morning, and Re/code followed with a report that Dan Lyons, currently marketing fellow at HubSpot, will be her replacement.

In case you hoped that this move will mean a kinder, gentler Valleywag, think again: here’s what Lyons told us about 9to5Mac’s Apple PR reveal back in September:

“I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.”

In other words, he does not play along.

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Oxford English Dictionary Publishers Think We Yanks Are Vaping Idiots

vaping badMuch like a bad rash that sticks around even after you bought that expensive cream, it’s baaaaaaaaaaack.

The extremely British Oxford Dictionary has released its “2014 Word of the Year.” The word, perhaps best embodied by this brilliant sign in Geneva, New York (about 250 miles northwest of midtown Manhattan), is Vape

Yes, that’s “vape” as in the still-as-addictive-as-smoking-but-doesn’t-stink-as-much vaporizing. Toking vapors through just about every orifice in your body is the word of the year. It’s trending. It’s being reported. It’s causing publishers of the snootiest dictionary in the world to laugh their tails off at the silly Americans.

Let me mansplain

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