TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Tips and Tools

What You Need to Know About Canada’s Crazy New Anti-Spam Law

Spam Vintage

Did you know that yesterday was Canada Day? Did you also know that, while everyone from Google to PR Newswire has been cracking down on spam recently, no one has gone quite as far as that country?

Some details of the world’s most restrictive anti-spam law: if the sender of any message related to “commercial activity” fails to officially verify the consent of the individual recipient, he or she could face “fines of up to 1 million Canadian dollars (about $940,000) for individuals, and up to 10 million Canadian dollars for companies.” Also: this isn’t just email; it applies to “any commercial electronic message”, which may well mean social media posts and DMs as well.

Wow. We dislike spam as much as the next trade blog, but that feels a bit steep.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

5 Things PR Can Learn from Transformers

t4 parachutes

Because sometimes PR people need a parachute to help slow them down.

ICYMI: Michael Bay blew another part of Hong Kong and Detroit into the Stone Age with the unveiling of Transformers 4: Age of Extinction.’ It was mildly successful, earning $104 million to score the the largest opening weekend of the tetralogy.

This may be a surprise to some, but I found myself in one of those weekend theaters, grasping a large caffeinated beverage with cargo shorts full of cheap snacks from Walmart (Oh please! Like I was the only one). And while I was watching Optimus Prime get all ‘Urban Cowboy’ on a dinobot, the oddest 5 Things came to my flacky brain: 5 things PR pros can actually learn from Transformers.

Read more

What You Need to Know About Panda 4.0

PANDA@

When Google released its Panda 4.0 algorithm update in May, the company claimed that it was all about improving search results and eliminating “thin” content from top rankings.

Yet some sensibly asked whether the move was all about punishing newswires. Google’s Matt Cuts had fed speculation in the past by tweeting his disapproval of “very spammy queries” and calling press releases “owned content”–and third-party analysis showed significant SEO drops for the biggest wire services in addition to sites like eBay and Ask.com.

Several blogs have since debated what the changes mean for PR–and we asked Gijs Nelissen, co-founder of CRM provider Prezly, for his take.

Q&A: How Can Brands Find the Right Social Influencers?

teens on phones

When The New York Times runs two different reports on brands partnering with social media influencers over a single weekend, you know the trend is real.

Eric Dahan, CEO of influencer marketing company Instabrand, has a particular interest in this trend–his company’s platform specializes in connecting brands with budding social stars and facilitating mutually beneficial relationships between the parties.

We asked Dahan some questions about the trend; his answers after the jump.

Read more

5 Important Lessons for Your Tech Startup’s PR Launch

shutterstock_189811220

Today we bring you a guest post from Kristen Tischhauser and Chathri Ali, co-founders and managing partners of talkTECH, an L.A. and Chicago-based communications/business development firm serving “innovative, emerging brands and new-to-market products.”

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

We, as humans, are impatient. We don’t like to wait; we want what we want and we want it now. That’s why when launching a new tech startup, it’s smart to take a deep breath and make sure that the PR trigger isn’t pulled too quickly. As the famous saying goes, you never have a second chance to make a first impression.

Entrepreneurs put countless hours into perfecting our product or service, yet too many get excited to launch and do so before they are truly ready. A launch is not idea generation. We’re past the stage of throwing something out there to see what sticks. Instead, we want the masses to welcome us into their lives all the while wondering how they ever lived without us. This only happens if the proper steps are taken to ensure a successful launch.

Read more

5 Tips for Running Your Firm’s Social Feeds

shutterstock_174838673

Today we bring you a guest post from Heather Mann, Social Media Marketing Manager at LA’s Digney Mario & Co. Mann shares lessons learned from Digney’s recent self-promotional social campaigns.

1. Your Audiences Are Not All the Same

Many businesses make the mistake of aiming their social media toward the same audience on multiple platforms–yet every one will reach a different audience.

For example, Digney Mario & Co.’s Facebook page posts content aimed at young professionals and those with a particular in our industry. Our Twitter feed, on the other hand, is aimed primarily at journalists and industry veterans.

The same principle applies to campaigns; distinguishing between these target audiences can make or break your efforts.

Read more

PR Internships Are the Best Internships (According to a Survey)

shutterstock_177305726

22.6% of participants described this image as “kind of accurate”

Job search/listing service startup InternMatch recently conducted a huge survey asking more than 9,000 students about the state of the American internship–and you’ll be happy to learn that PR is the winner.

The basic conclusions:

  • Every student wants a great internship
  • Paid internships are always better
  • As competition heats up for a limited number of entry-level gigs in various industries, these introductory gigs will only grow more valuable

Specifics and an infographic after the jump.

Read more

Facebook (Finally) Explains What Happened to Your Organic Reach

thumbs_down

We’re all aware that our beloved Facebook has gone through some…changes this year.

You may recall a certain blogger’s attempts to explain the new “problem with Facebook” in a clip that went viral way back in January, but the company’s own ad product marketing leader Brian Boland finally addressed the issue in a post that went live yesterday.

So what happened to that organic reach? Let’s review…

Read more

8 Tips From the Front Lines on Leveraging Celebrity for PR

shutterstock_139026683

Today we bring you a guest post by Ryan Croy. Croy is Managing Partner at Fifteen Minutes, an LA-based entertainment and lifestyle-focused public relations and communications agency. This post is the first in an ongoing collaborative series.

As a PR firm that represents both celebrities and consumer brands – from large multinationals to newly-launching lifestyle businesses – we get a 360-degree perspective on the practice of matching companies with talent to drive awareness for corporate initiatives, be they product launches, red carpet events, non-profit programs or social media campaigns.

If executed correctly, a celebrity partnership could open a floodgate of media coverage, spike consumer interest and positively impact your client’s bottom line. As PR professionals, we carry the torch for earned media impressions and their value in shifting public perception.  It is our job to know if and when a celebrity-driven initiative is the appropriate strategy to deliver ROI.

Read more

What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

Read more

NEXT PAGE >>