oh god… the ces emails… make it stop… make them stop….
— Tony Romm (@TonyRomm) December 17, 2014
Tony Romm covers tech for Politico, so of course he would get multiple invites to the Consumer Electronics Show Las Vegas, or “the Global Stage for Innovation.”
It’s not just him, though: we’ve received several invites ourselves from PRs repping ad agencies and ad tech companies; we even got one from straight from Time, Inc. CES is a big conference that’s been around since 1967, and the fact that it’s not open to the public makes it a prime stage for showing off the work of clients even if they have little or nothing to do with larger trends in technology.
That said, the lead-up to this year’s event has also seen some grumbling from writers receiving a deluge of form pitches. Friend of the site Ed Zitron got a bit of attention earlier this week for collecting all related emails and trolling the hell out of the PR professionals who sent them.
We definitely wouldn’t go that far; we have enough people angry at us on any given day. But we do feel like the event could be a great opportunity to stress the value of strategic targeting. We asked Alan Henry, tech blogger for Gawker property Lifehacker, for his take.