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Tips and Tools

5 Things Young PR Pros Should Know to Get a Job

PR hiring

About that? So am I … just sayin’.

ICYMI: The U.S. job market is doing a skosh better than it was years ago.

That said, there are a few jobs available in public relations. Good times, right? Are you ready to snag them? If you think you are — whether you are fresh out of college or have a couple of years in your portfolio — there may be a few things to understand before you hit *APPLY*.

Aside from your charming personality and winning smile that would make a dentist hate your guts, how can you stand out from the competition? Here are 5 ways to do just that. Get your Moleskine and enjoy.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

5 Things to Know About Choosing the Right Keywords

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The phrase is content strategy. And, whether you feel confident about it or not, my fellow flacks, this is slowly becoming your bag in PR. SEO is an ever-evolving thing. It’s like watching a child actor grow up — you know the brick wall is coming, it’s just when he or she will run smooth into the damn thing.

We are running into SEO and many flacks aren’t prepared because of all the many nuances behind keywords. What are they really? How do you use them? When is the best time to write them?

To wit, here’s our latest 5 Things listicle: What to know about choosing the right keywords. *High Five!*  Read more

5 Facts PR Pros Should Know About Social Media

social-media-today

Yeah CNN. This isn’t breaking news either.

And yet, while everyone in public relations understands that social media is here to stay, it is still being fought by the old curmudgeons in the corner office. Why? Because it’s too newfangled for them to comprehend so it must be a passing fad.

Uh, not so much, boss person.

Nonetheless, there are still some facts about social media that escape even the most learned “guru,” “expert,” or “ninja.” And that was the muse for this helpful listicle: the 5 facts PR professionals should know about social media … but may not.

Enjoy.

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Here’s What You Need to Know About Pinterest’s Promoted Pins

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The first reports on Pinterest’s entry into paid media territory came way back in September, yet the “Promoted Pins” rollout has been more of a slow dribble. While first adopter Four Seasons received some press, for the most part all related stories have been teases designed to leave brands salivating at the potential.

Even a recent Wall Street Journal story calling the project an effort to “reinvent online advertising” noted that, while investors are convinced that Pinterest will prove profitable:

“The company declines to comment on precise timing, costs of the ads or who the first marketers will be.”

Vague enough for you? We recently spoke to Eric Schiffer, CEO of DigitalMarketing.com, for his take on what to make of this newest attempt to monetize social.

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Analyze This: The Latest Digital and Consumer Intel from ARF’s RE:THINK Conference

Do Not Disturb Sign Final CroppedComing to terms with issues surrounding big data and digital’s vast terrain seems like running on an endless treadmill. But at ARF’s RE:THINK 2014 conference in New York this week, attendees found some answers to dilemmas like online consumer privacy, what drives contagious content and defining digital metrics. A research survey, mnemonic device and reference guide all contained clues, and below are key takeaways.

Consumers’ reaction to online privacy incursions: Do not disturb.
“The creepy part of privacy invasion is when they get it right”, said Communispace‘s chairman, Diane Hessan. Her firm collaborated with Pew Research Center, conducting research among 50 global communities, to understand tradeoffs between online privacy and personalization.

The key finding: 86% of consumers would stop data tracking if they could. Only 14% would like to receive targeted offers based on purchase or browsing histories. Older consumers are more concerned with privacy, and younger ones are more open to offers. Online users want to avoid invaders like hackers or advertisers, finding targeted ads to be annoying, creepy and intrusive.

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Pitching Advice from a Former Tech Journalist

Bekah Grant is no longer a tech journalist. But she covered startups, apps and acquisitions (aka our clients) for more than two years at VentureBeat, and she has some advice worth heeding beyond these truth bombs:

In a Medium piece last week, Grant offered PRs some general guidance on understanding and interacting with the writers who cover the tech beat.

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15 Journalistic Clichés That You Should Also Avoid

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We’re sorry to say we missed this Washington Post list of top journalism cliches last month, but it’s a must read.

Writers often lecture PR people about phrases they should studiously avoid in press releases and pitches. But we rarely see such a rundown of easy linguistic standbys that reporters need to ditch along with last year’s BlackBerry.

The best part about this list is that—truth be told—we regularly use many of the suspect phrases ourselves! We used a big one in that last sentence, for example.

So we decided to pick out a few whoppers from the 150(!) to illustrate the fact that journalists are human, too—and sometimes it’s really hard to think of a better way to phrase an idea, especially when you have to write thousands of words a day.

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Be Aware of These 5 Common PR Mistakes

pr mistakes

We know. It’s a crap shoot.

I don’t mean to be a Debbie Downer, but a recent discussion with a reporter chum of mine reminded me of this one irrefutable truth in the public relations industry — the easy stuff is always the first stuff to screw up. The mistakes, albeit as common as they exist, are committed on every level of the food chain. From intern to inside the corner office, everyone is susceptible to having these aberrations with the press and our clients.

Yet, there they are, scattered bodies lining the streets like a deleted scene from “The Walking Dead.” In an effort to inhibit the PR ninjas in this industry jumping from trees and throwing star shurikens with dazzling accuracy into pools of heaping crap, here are five common mistakes in PR of which to always be aware to avoid.

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Cute Celebrity Cats Call the Creative Shots on YouTube, and 10 Other Video Pointers

YouTube viewers love cat videos, but it’s not all fun and games for feline performers, according to Michael Fasciano, social content director at Digitas. At 2014’s Media Summit in New York last week, he spoke on a panel about YouTube, offering a behind-the-scenes account of negotiations for his client to sign Maru, a male cat living in Japan and worldwide YouTube sensation.

Maru has been a YouTube star for a few years, consistently drawing throngs of worldwide viewers, and his owner posts videos under the account name Mugumogu. When a Digitas client wanted to feature Maru, who “jumps into a lot of things”, Fasciano sprang into action. He tracked down the cat and owner, confirming the relationship with a contract. Then he made arrangements to bring an American production crew to Tokyo.

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5 Tips for Better Internal Communications

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Remember when we used to talk? 

Public relations is supposed to the art and the science of communications. If that were so, we would understand that term more holistically. We communicate in many ways to many people; yet, a forgotten aspect of this thing we call “our life’s work” is internal communications. 

How well are we helping our clients if we aren’t teaching that team to speak to one another, share the brand, discuss improvements, learn to drink the same Kool-Aid? We aren’t and I’m surprised more clients don’t call us out on that. If the client has a stronger team internally because of the work we are doing externally, said client will be reminded of our greatness more often.

Now that I have your attention, here are 5 tips to enhance better internal communications. You’re welcome.

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