Internships have never carried as much importance in PR as they do today.
In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.
You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.
It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig.