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Tips and Tools

5 Tips for Running Your Firm’s Social Feeds


Today we bring you a guest post from Heather Mann, Social Media Marketing Manager at LA’s Digney Mario & Co. Mann shares lessons learned from Digney’s recent self-promotional social campaigns.

1. Your Audiences Are Not All the Same

Many businesses make the mistake of aiming their social media toward the same audience on multiple platforms–yet every one will reach a different audience.

For example, Digney Mario & Co.’s Facebook page posts content aimed at young professionals and those with a particular in our industry. Our Twitter feed, on the other hand, is aimed primarily at journalists and industry veterans.

The same principle applies to campaigns; distinguishing between these target audiences can make or break your efforts.

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PR Internships Are the Best Internships (According to a Survey)


22.6% of participants described this image as “kind of accurate”

Job search/listing service startup InternMatch recently conducted a huge survey asking more than 9,000 students about the state of the American internship–and you’ll be happy to learn that PR is the winner.

The basic conclusions:

  • Every student wants a great internship
  • Paid internships are always better
  • As competition heats up for a limited number of entry-level gigs in various industries, these introductory gigs will only grow more valuable

Specifics and an infographic after the jump.

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Facebook (Finally) Explains What Happened to Your Organic Reach


We’re all aware that our beloved Facebook has gone through some…changes this year.

You may recall a certain blogger’s attempts to explain the new “problem with Facebook” in a clip that went viral way back in January, but the company’s own ad product marketing leader Brian Boland finally addressed the issue in a post that went live yesterday.

So what happened to that organic reach? Let’s review…

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8 Tips From the Front Lines on Leveraging Celebrity for PR


Today we bring you a guest post by Ryan Croy. Croy is Managing Partner at Fifteen Minutes, an LA-based entertainment and lifestyle-focused public relations and communications agency. This post is the first in an ongoing collaborative series.

As a PR firm that represents both celebrities and consumer brands – from large multinationals to newly-launching lifestyle businesses – we get a 360-degree perspective on the practice of matching companies with talent to drive awareness for corporate initiatives, be they product launches, red carpet events, non-profit programs or social media campaigns.

If executed correctly, a celebrity partnership could open a floodgate of media coverage, spike consumer interest and positively impact your client’s bottom line. As PR professionals, we carry the torch for earned media impressions and their value in shifting public perception.  It is our job to know if and when a celebrity-driven initiative is the appropriate strategy to deliver ROI.

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What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

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5 Easy Tips for Proofreading Your Own Work


We all do it. Regardless of one’s stature in the PR community, whether one’s business card includes the letters “APR”, or the phrase “agency principal”, every flack has to serve as his/her own editor on occasion (facepalm implied).

FULL DISCLOSURE: I’m thinking of getting myself checked into editing rehab for “cerebral flatulence”–or something like that.

I read each blog post at least once before submitting it, and I read my own releases twice. And yet, someone, somewhere always finds that one mistake that makes me feel like I’m just learning to overcome dyslexia. We all miss words because we wrote them, so in our heads everything is peachy.

For you, here are 5 easy tips for proofreading your own workRead more

5 PR Myths That Still Need Debunking


Public relations.

It’s an industry hiding more mysteries than whatever sauce transforms actors into superhumans on the red carpet. No one really seems to understand every nuance in PR–not even our fellow flacks. Of course, our parents just tell their friends at church group that “my kid gets people on TV”, but that’s another story.

Here’s the aggravating part: many of the most persistent myths in PR still get repeated by people within the industry. These are the folks who make meetings to have meetings, schedule lunches to “network,” and use phrases like “moving the needle” because, as a certain group of cranberries once said, “Everybody else is doing it, so why can’t we?”

Here, dear readers, are five of the myths we need to keep on debunking.

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Check These Boxes Before Issuing Your RFP


Today we bring you a guest post from Tim Munroe, VP of business development at Boston’s Pan Communications, concerning the dreaded RFP–and some tips on how to make the process a more valuable experience for all involved.

Over my 20 years in public relations, I have seen many requests for proposals (RFPs) from companies seeking agency services. Candidly, most RFPs are simply boilerplate, copy and pasted and with little to no tailoring to a company’s specific PR needs.  Some are well designed; many are not.

Most RFPs don’t ask the right questions or supply the right information for responding PR agencies.   What’s worse: many of the PR RFP questions provide no real chance for PR firms to distinguish themselves from each other. That’s whole point of the RFP exercise in the first place, right? Find the differences in agencies and select the one that best suits your needs.  For the most part, RFPs often are watered down attempts to level the playing field for agencies, but do nothing to winnow down the field of responding firms.

Here are some thoughts on how to change this copy & paste approach and create a better RFP when looking for a PR agency.

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Lessons Learned from the #myNYPD Twitter Disaster


The New York Police Department’s recent, spectacular social media failure followed a now-familiar formula: organization calls for fan submissions over popular network, receives overwhelming stream of negativity.

In this case, as in the case of JP Morgan’s #AskJPM and other comparable disasters, the headlines surrounding the futile effort at community outreach quickly drowned out any coincidental good will from the public. And yet, despite it all, department commissioner Bill Bratton now claims that he will continue to attempt similar projects moving forward.

This week, we spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.

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The 7 Principles of Effective Communications Explained by Bill McGowan

Bill McG2

Last week we brought you a series of tips on pitching and media relations from author, veteran journalist and Clarity Media Group founder Bill McGowan, most recently known as media coach to Facebook’s Sheryl Sandberg (among many other celebrities and executives).

Today we bring you an extension of our conversation touching on the seven principles that form the basis of McGowan’s most recent book Pitch Perfect: How to Say It Right the First Time, Every Time.

In this piece, Bill explains how these principles apply to both the general art of communicating and the public relations practice–with a little help from one Donald Draper.

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