Latest Deadly Finding Adds to PR Challenges of Mexican Tourism Board
More gruesome news from the drug wars in Mexico: 49 bodies with heads and other body parts missing have been found along a road leading from Monterrey to the U.S. border in Texas. A message reading “100% Zeta” indicates that the deaths are related to the country’s continued deadly drug violence. The Zetas and the Sinaloa Cartel are the two biggest drug cartels in the country.
“Mexico’s drug violence has been a public relations nightmare for President Felipe Calderon. The crime scenes inevitably make world news, scaring off would-be tourists and causing foreign investors to think twice,” writes Yahoo News. The story goes on to talk about the Mexican government’s emphasis on the fact that the violence is “contained” to a few places and most of the victims are directly involved with the drug cartels. Still, many inside and outside of the country are scared.
In March, the Mexican tourism board for the state of Sinaloa chose Ogilvy as its AOR. The following is a statement from the Board we received via email in response to today’s deadly news:

Launch a social media campaign that will build your brand and deliver results in our online
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Tasmania, a remote Australian island, and
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A report from British aviation consultancy 


Nadine Cheung
Editor, The Job Post
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