Jane Martinson of The Guardian wrote an interesting piece yesterday about the departure of Twitter’s head of news, Vivian Schiller. It’s really yet another attempt to answer the seemingly unanswerable question: can Twitter make money?
We were most taken, however, with the idea that Twitter has to choose between being a service for journalists or one for PR.
Martinson’s point is that most people simply don’t use the network very often — and those who do tend to work in media, politics or communications. She opines that Martinson left once she realized that her only real responsibility was to convince more reporters to tweet regularly, Dean Baquet be damned.
The idea is that, while Twitter is almost always the best source for breaking news in real-time, the eyeballs and ad dollars belong firmly in the Facebook camp.