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Prince Is Not Thankful for His Online Fans

prince-1-selfie

Talk about a “controversy” making people “delirious.”

In the record span of two months, the enigmatic-genius-symbol currently known as Prince did the unthinkable — he gave his fans what they wanted and then took it all away…along with his entire video collection online.

And then he drove away in his Little Red Corvette and made all the doves cry.

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Twitter CFO Doesn’t Understand How Twitter Works

Anthony Soto

(Source: Brian Ach/Getty Images) 

In most cases, the surest sign of excellent internal communications is a team’s ability to fully advocate for and support the brand in any situation.

Do people from Disney have a hard time discussing magic? Do employees of any sports team hesitate to talk up their players? No, because they are acolytes, brand champions and, perhaps, consumers of the Kool-Aid.

You’d think a company like Twitter — which is all about communications — would be on top of its own messaging efforts. But company CFO Anthony Noto made national news yesterday thanks to his seeming inability to figure out how the service’s direct messaging feature works.

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National Media Runs with Fake Lisa Bonet Tweet About Cosby

lisa-bonetRemember her?

For years, she was seen on posters in pre-pubescent boys’ school lockers. Lately, she may as well be seen on milk cartons because Lisa Bonet has not made much of an appearance beyond a guest spot on Portlandia and the whole “getting married to Khal Drogo” thing.

Of course, now that her former boss has encountered a wave of negative publicity, many people in the media are looking for a quote, a wink, even a shrug that may irrefutably deny or confirm the narrative. In fact, the media is so hungry for confirmation from the former Cosby Show crew that they might fail to focus on whether the “people” in question are real.

That’s exactly what happened this weekend.

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Dave & Busters Can’t Even Do Racism Right on #TacoTuesday

dave-busters-taco-tuesdayFrom Del Taco to Rosa’s Cafe to Taco Bell, no one really knows the source — but #TacoTuesday is a thing known to kids (and parents looking for a quick bargain) across this great land of ours. It’s fun. It’s cheap. It’s even famous on ‘the Twitter,’ from what our  parents tell us.

Yesterday, a happening place known to Texans for sports, games, and fun called Dave & Busters (that has no business chiming in on a day known for such snackable TexMex goodness), decided to tweet on this most festive of occasions.

And did so in a slightly-racist-but-we-have-the-jokey-jokes fashion.

The tweet may have been deleted but the conversation is still visible to everyone — will someone in charge of social media at anywhere finally realize that this is not necessarily the job for a hipster with little to lose but a paycheck? Read more

Twitter Emphasizes User Numbers To Drive Traffic, Lure Investors

twitter bird1Twitter talked up the hundreds of millions of users it has at its first Analyst Day. Not just the “284 million active registered users” but the “500 million unique visitors,” what the company calls “logged out” users. CEO Dick Costolo said he wants Twitter to build “the largest daily audience in the world.” And CFO Anthony Noto said the goal is to “reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

So clearly, Twitter has tied these audience numbers very closely to financial success. And no doubt, Twitter’s ability to reach a vast audience is part of the appeal from a variety of angles — as a marketer, investor, entertainer, etc. But as PRs have learned from years of social media activity, numbers aren’t the only prominent factor.

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Walmart Wants To Put An End To #WalmartFights With New Black Friday Strategy

Walmart has launched a “New Black Friday” with the mission of ending the incidents of over-the-top and violent shopping behavior on that most important of shopping days.

Customers have proven that if retailers are willing to open for business with doorbuster deals on Black Friday (or Thanksgiving Day, at this point), they will show up to scramble for a bargain. Retailers have developed a knack for driving sales during those wee shopping hours. They’re not so good at keeping the peace.

Black Friday fighting in the aisles of Walmart has become just as much of a tradition as anything else related to to the day. So much so that the hashtag #WalmartFights has spawned. NBC News even had a wrap up of that madness last year, noting that social media broadcasts and amplifies incidents of bad behavior. (And here’s our take, with more video.)

“The impression that each and every store contained some sort of Black Friday melee ran contrary to the ‘record drop’ in this year’s reported Black Friday “incidents,”— less than 10 kerfuffles required police intervention,” a Walmart spokesperson, Brooke Buchanan told NBC last December.

Let’s try and get it down to zero folks.

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Dallas Cowboys Should Reconsider This London Social Media Strategy

austin-jones-foam-RANDY

I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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Geraldo Calls Netanyahu ‘Chickensh!t,’ Gets Blasted by Kerry in Return

As a self-proclaimed “Jew-Rican,” Geraldo Rivera would be the last person you would expect to throw bombs in the direction of God’s chosen people. But one also gets the sense that the dude kinda’ misses the spotlight.

And so, this happened yesterday evening:

Gentlemen, to your corners…

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The Guardian Wonders Whether Twitter Will Grow Up to Be a ‘PR Platform’

twitter handJane Martinson of The Guardian wrote an interesting piece yesterday about the departure of Twitter’s head of news, Vivian Schiller. It’s really yet another attempt to answer the seemingly unanswerable question: can Twitter make money?

We were most taken, however, with the idea that Twitter has to choose between being a service for journalists or one for PR.

Martinson’s point is that most people simply don’t use the network very often — and those who do tend to work in media, politics or communications. She opines that Martinson left once she realized that her only real responsibility was to convince more reporters to tweet regularly, Dean Baquet be damned.

The idea is that, while Twitter is almost always the best source for breaking news in real-time, the eyeballs and ad dollars belong firmly in the Facebook camp.

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Burger King Blasted for Ad That Looks a Lot Like ‘Billy on the Street’

“Man on the street” interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad that looks a little too much like comedian Billy Eichner‘s popular “Billy on the Street” act.
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