TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Twitter

CSIS Wins This Week’s Edition of ‘The Intern Did It’

In what’s becoming a relatively common occurrence, the CSIS or Center for Strategic and International Studies posted a widely-seen tweet this week that just screamed “this did not go how it was supposed to go.”

We weren’t terribly surprised by this response; nor were we surprised to see an apology tweet later.

What did impress us, though, was the degree of detail in the organization’s official explanation.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Joseph Gordon-Levitt Wins Positive Press for His Perfect Definition of Feminism

proxyThe word “feminism” can be a touchy one, especially given the wildly-varying definitions out there, and celebrities often seem particularly wary of stating their allegiance (or lack-thereof) to the concept. Actor Joseph Gordon-Levitt, however, has no such qualms.

In a recent interview with the Daily Beast that’s now gone viral, the star explained why he considers himself a feminist, and then went on to give the word one of the most clear, simple, and positive definitions we ever remember hearing.

Gordon-Levitt was asked:

I read that you consider yourself a “male feminist,” and you credit your parents who are educators and really taught you about the history of feminism. But nowadays, you have a lot of young stars coming out against being labeled a feminist.

His response (below) has both women and men singing his praises in multiple publications and all over social media: Read more

How Zelda Williams Will Change Twitter’s Troll Policy

A while back, we offered a ’5 Things‘ post about “How to exterminate Internet trolls.” Apparently, some of you didn’t get the memo because something really (expletive) awful happened to the grieving Zelda Williams, daughter of Robin Williams.

The tweet says it all. Thousands of others chimed in because those two aforementioned stains on humanity were sending Zelda pics of … her deceased father. Of course the photos were fake, but the claims were bad enough.

Twitter finally got the message and let the trolls know: “We’re coming for you.

Read more

Conservationists Use Twitter to Inject ‘Real Science’ Back into Shark Week

If you were to search #SharkWeek on Twitter right now, it would yield plenty of brand tweets reminding customers that the product or service in question is a perfect tie-in to the annual celebration of our toothy, aquatic heroes. In fact, with shark-themed doughnuts, cars, cosmetics, and whiskey, one might even be able to live this whole week without touching a single non-shark-related thing, however tenuous the actual connection might be.

But brands aren’t the only Twitter-users utilizing the #SharkWeek hashtag to further their own purposes; while it’s undeniably fun to buy into the hype, there are many organizations and individuals that would like to remind us that the heart of Shark Week is (or should be) science, education, and conservation, and they are taking to Twitter to hammer this message home.

While some are simply taking it upon themselves to spread awareness and education (like the examples above), others are taking direct issue with the programming on Discovery, lamenting the replacement of good old-fashioned documentaries with the increasingly-popular “docudrama.” Read more

The Gap Faces Unreasonable Backlash for Featuring a Thin Model in a Tweet

Fashion’s body image issue is back in the news.

The Gap faced a barrage of criticism for the tweet above featuring what People magazine is calling an “ultra-thin model.” In response, people posted things like, “In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletor ghost” and “Looks like she needs a hamburger and some sunlight.”

The Gap immediately issued a statement via Edie Kissko, a company spokesperson: “Our intentions have always been to celebrate diversity in our marketing and champion people for who they are. Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from.”

The statement doesn’t really say anything; it’s not an apology and doesn’t dig too deeply to explain the photo. And that’s fine. In this case, the backlash was unreasonable.

Read more

Open-Ended Twitter Q&As Are Officially a Terrible Idea

“I knew there was going to be some negativity going into it,” FSU sports information director Elliott Finebloom said regarding the Twitter disaster that was #AskJameis.

Well, yes. Shouldn’t we all know by now — thanks to Robin Thicke, JP Morgan, McDonald’s, NFL commissioner Roger Goodell, the NYPD and the Washington whatever-you-want-to-call-thems — that open-ended Twitter Q&As are a terrible idea?

This is especially true when applied to a creepy R&B singer, a generally disliked financial institution or player who earned a great deal of negative attention for FSU thanks to accusations of sexual assault and “stealing $32 of crab legs from a local grocery store.”

There’s no need to post the most incendiary tweets here; you’ve probably already seen some of them.

Read more

STUDY: Social Media Is Winning PR War for Anti-Fracking Groups

Signs protesting the process of hydraulic fracturing, also known as fracking, are seen near the town of Calicoon Center, New YorkWe’ve written frequently about the PR war over hydraulic fracturing or “fracking” — anti-fracking and environmental groups VS. the energy companies that have adopted the controversial practice. Now, a recent study by Makovsky suggests that while both sides may be impassioned and dedicated to winning the debate, the war is being fought on two different battle grounds, and the side utilizing social media appears to be the side that’s winning.

The survey revealed that 57% of U.S. consumers believe that fracking is one of the three most important environmental issues today. Furthermore, 65% of respondents (71% in fracking cities) say they hear about the issue at least weekly, and 77% say they hear about it primarily from internet news sites and social media.

Now here’s the kicker: the study also found that the vast majority of social media mentions of the subject are coming from anti-fracking activists and groups. In fact, of the 1.3 million Twitter mentions of fracking from January through July 2014, anti-fracking activists generated 2000% more impressions than groups supportive of the practice. Let us spell that out again… two-thousand percent! Read more

How Little America Cares About War in Iraq as Seen on LIVE with Kelly & Michael

kelly michael uptonICYMI: Kate Upton is easy on the eyes. At least, that’s what the cool kids say. I’m married so my eyes were removed years ago (Hey baby).

Anyhow, Upton provides a ratings spike to most shows as you can imagine.

Such was the case for LIVE with Kelly & Michael. Kelly Ripa is one of her 18 annual vacations, so the ABC network show decided to have Upton co-host with the recent Hall-of-Fame inductee Michael Strahan.

There they are: chuckling about a trip to Starbucks and visions of Upton in “flip-flops and a robe” causing a local barista to “jack up” Strahan’s cup of joe. Suddenly, ABC News interrupts with news of a presidential approval for air strikes in Iraq…again.

Twitter then bombed ABC for that painfully awkward juxtaposition.

Read more

White House, Pentagon Go Social with News of Military Strikes in Iraq

This is the way we live in the present day: tweets announcing the launch of bombing campaigns against increasingly powerful insurgents in Iraq.

Note this preceding message for clarity:

So it did happen and it will continue to happen. But a few reporters jumped the gun.

Maybe we don’t know the specific objective (though the President did elaborate a bit in a somewhat open-ended press conference).

But thanks to Instagram, we do know what the decision-making scene looked like…

Read more

Does This Tweet Make Me a Publicist?

twitter

Raise your hand if you think Twitter belongs to the publicity department.

Now raise your hand if you think Twitter belongs to the marketing department.

Finally, raise your middle finger if you think these distinctions no longer apply. Read more

NEXT PAGE >>