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The Most Popular PRNewser Stories of the Past Week

Skechers Paying Millions To Settle Shape-Ups Lawsuit

Forget the Stock. Everyone Wants Mrs. Zuckerberg’s Dress.

Mayor Cory Booker Facing Backlash Over Inoffensive Comments

TIME Cover Generates Discussion Without the Backlash

Top Ways People Share Good Content

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Tech Roundup: Milano Tweets for NHL; Balloonduck is Officially Live

-From the “I’m not sure I like this” file:  The National Hockey League allowed Who’s The Boss? actress Alyssa Milano to take over its Twitter handle during a Stanley Cup playoff game between the Los Angeles Kings and Phoenix Coyotes. The one-time Charmed witch is supposedly a perfect fit for celebrity Twitter takeover, because, um … she likes hockey?

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Nasdaq OMX Launches Media Intelligence

Nasdaq OMX Corporate Solutions has launched Media Intelligence, a software-as-a-service platform for media monitoring and analysis. The platform also allows users to contact consumers and social media followers directly.

Media Intelligence brings Critical Mention’s broadcast monitoring capabilities into the fold. Monitoring and other data for tens of thousands of online, news, and broadcast outlets as well as three million social media sources are now available. Nasdaq OMX acquired London-based SaaS provider Glide Technologies in October. Since then Nasdaq has pumped up that offering as well.

The Ticker: Social media customer service tips; Facebook IPO frenzy; Geofeedia; Fall TV update; Wikipedia & PR

AllTwitter: 10 Social Media Customer Service Tips for Brands [INFOGRAPHIC]

Wall Street Journal: In Facebook IPO, Frenzy, Skepticism

Poynter.org: Geofeedia helps journalists locate real-time photos, tweets where news breaks

EW.com: Death Watch Upfront Edition: What’s back (and gone) in the fall

Slideshare.net: Wikipedia and Public Relations

Spin the Agencies of Record

The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a  party. Word is Pippa is thinking of moving to New York  since she’ll be here promoting a book.

Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.

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Yahoo’s CEO Still Has a Job. For Now.

Yahoo’s CEO Scott Thompson still has a job but Third Point, the activist hedge fund investor that had demanded his ouster for educational inaccuracies on his resumé, isn’t letting up. Now they want to take a look at the paperwork that went into the vetting process.

Yahoo hasn’t responded, but Third Point has been very vocal. CNET has a statement from the hedge fund, which has laid out its demands for widespread investigations pretty thoroughly. Third Point is also seeking greater communication from Yahoo.

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Shareholders Are Losing It Over High Executive Pay

The word on the street is that WPP head Sir Martin Sorrell is getting a huge pay raise, which could stir up controversy over executive pay. It’s an issue that’s rearing its head at a number of companies, particularly at banks. (Mediapost has info about executive pay at other holding companies.)

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‘Scandal’ Gets Scandalous

How many people out there are watching Scandal? I need a lot of people to tune in to this show so it doesn’t get cancelled.

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The Ticker: #4sqDay; Campaign ads on PBS; Second screen viewing; Read it Later; Read more books

VentureBeatFoursquare confirms 20M users, 2 billion check-ins, on 4sqDay 2012

Mother JonesAre Campaign Ads Coming to PBS?

Multichannel NewsTablets Are Clear Go-To Alternative To TV: Study; Device Owners Say 15% of Their Full-Length TV Show Viewing Is on Tablets

PoynterRead it Later founder: Paid apps ‘do not make sense for our business’

LifehackerHow to Fit Reading Into Your Schedule and Actually Finish the Books You Want to Read

The Ticker: Scotland Yard’s PR scandal; Fox Mole, revealed; M&A PR; Patch’s EiC resigns; Mika Brzezinski

London Evening StandardYard PR chief broke rules to hire former NoW executive

GawkerHi Roger. It’s Me, Joe: The Fox Mole

WSJ Deal JournalPR League Table: Finsbury Top By Value, Brunswick By Count

FishbowlNYPatch Editor Brian Farnham Resigns

New York Times MagazineOrnery in the Morning: Mika Brzezinski Refuses to Perk It Up

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