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The Gap Faces Unreasonable Backlash for Featuring a Thin Model in a Tweet

Fashion’s body image issue is back in the news.

The Gap faced a barrage of criticism for the tweet above featuring what People magazine is calling an “ultra-thin model.” In response, people posted things like, “In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletor ghost” and “Looks like she needs a hamburger and some sunlight.”

The Gap immediately issued a statement via Edie Kissko, a company spokesperson: “Our intentions have always been to celebrate diversity in our marketing and champion people for who they are. Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from.”

The statement doesn’t really say anything; it’s not an apology and doesn’t dig too deeply to explain the photo. And that’s fine. In this case, the backlash was unreasonable.

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Amazon Goes ‘Orwellian,’ Fails Literature 101

amazon logo

In case you missed it, Amazon is currently going through something of a rough patch.

The company recently started very public fights with Hachette, Disney and some of the world’s most popular novelists in an attempt to drive down prices on books and DVDs — all while warning investors that it lost $126 million in the second quarter alone and that its total 2014 losses could be close to one billion dollars.

Its latest offense, however, is a classic in the annals of corporate messaging obfuscation.

In short, the company truly earned the grossly overused label “Orwellian” for misquoting (who else but) George Orwell himself.

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How Global Discovery Vacations Can Make You Follow Through

The current state of vacation time in the US is troubling to the employees of Global Discovery Vacations: MarketWatch recently reported the results of a survey of American workers that shows that people just aren’t taking the time off that they’ve earned and deserve. According to the study, which was conducted by Harris Interactive for Glassdoor, the average employee takes slightly more than half of the vacation time allowed to him or her.

While a number of factors play a part in people not taking the time off they deserve, what’s clear is that most people should be taking some time off. There are a number of ways you can make sure you actually use your vacation days this year, instead of giving up that paid time off.

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September 11: How The Teenage Mutant Ninja Turtles (of Australia) Forgot

never_forget“Never Forget.”

It was the rallying cry heard ’round the world following that fateful day of Sept. 11, 2001–and it’s still a very sensitive topic for many in the United States and beyond.

Paramount Pictures Australia came a little too close to that memory for comfort in promoting its upcoming film Teenage Mutant Ninja Turtles–and had to issue a quick apology after social media took notice.

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City Loan Explains How Using Digital Marketing Tools When Moving Your Business Leads to Success

Understanding the importance of digital marketing is growing increasingly important for companies like City Loan. Long Beach was the title loan company’s first home and has remained their headquarters for several years. However, continued success has given the company an impressive boost of success – leading to expansion far beyond Long Beach. Locations are now in full force in areas such as New Mexico and Texas. And this expansion will continue pushing forward, eventually heading to Missouri and Utah.

Most businesses today have utilized digital and online marketing. After all, let’s be honest – online marketing is the key to moving any business forward. Without an effective online advertising and marketing plan, a business is dead in the water. This imperative nature is even more critical for businesses that have either moved or have expanded.

How can a business either on the move or expanding to new locations hope to make a splash in these new spots? From an online marketing perspective, a number of effective tips can help make the transition easier. And this information serves an especially crucial purpose when a business is first starting out in a new location. Read more

Smart Payment Plan Explains Benefits of Payday Match Plans on All Your Debt

“No one likes to pay bills,” says a representative from Smart Payment Plan. “The process is that much worse when you’re not sure where all the money is going to come from.”
Smart Payment Plan is a financial technology company that is dedicated to automated consumer bill payments, which simplify budgeting, improve cash flow, and aid in paying off debt faster by matching smaller bill payments to customers’ paydays, depending on their pay schedule.
When consumers are operating on a tight budget, it becomes difficult to allot a certain amount of money towards all of their bills, particularly higher cost loans such as mortgages, auto loans, credit cards, and student loans. According to the experts at Smart Payment Plan, there are some helpful strategies to utilize when you’re on a tight budget and trying to figure out your finances. Read more

OneTwoTrade Explains Why Binary Option Traders Should Keep Trading

According to OneTwoTrade, a fully licensed and regulated binary option trading platform, many people give up on binary trading far too soon. Traders with the training and talent are giving up on this income-generating potential due to some easily correctable issues. Producing income in binary trading requires more personal discipline than more traditional day trading.

Binary option trading appeals to the beginning trader due to its simplicity. The most basic binary option is the high-low option. In this scenario, if a trader believes that the market in which they operate is growing, they would buy a “call.” If they believed the market was contracting, they would buy a “put.” These options have what is known as a “strike price,” the price at which an option or contract can be exercised, and an expiration date. In order for the trader to make money on a “call,” the option price must be above the strike price at the time of expiration. For a “put” to be profitable, the option price must be below the strike price at that time. Read more

Can Calcium Increase Your Lifespan?

According to new research, there may be a link between calcium consumption and living longer, states a representative from Lane Labs. As a leader in the nutritional supplement industry, Lane Labs understands the important role that calcium plays in bone health and well being.
The study, published in the Endocrine Society’s Journal of Clinical Endocrinology and Metabolism, was based on data from a large-scale Canadian Multicenter Osteoporosis Study that monitored the health of 9,033 Canadians between 1995 and 2007. Female participants who took calcium supplements daily seemed to have a lower risk of death.
Although these are the findings from an observational study and more research remains to be done, researchers believe that the study’s results show an important link between daily calcium intake and longer lifespans. It is certainly accurate to say that calcium is a vital mineral, and does help support a healthy lifestyle. Read more

Avoid Scams When Donating To Charity: Patrick Atkinson, God’s Child Project Founder, Explains How

Kindhearted people are sometimes taken advantage of by poorly run or fraudulent charitable agencies, and figuring out how to tell the good from the bad can be difficult, says Patrick Atkinson. God’s Child Project was founded by Atkinson, and he is a strong advocate for philanthropy. He has several tips to share to help altruistic givers ensure that their donation makes it into the right hands. Read more

The Elderly May Require More Protein than Previously Thought

I am happy to share this overview brought to you by Iovate Health Sciences International, Inc. This cutting-edge nutritional company is reacting to the research that older women may require a larger amount of protein than originally thought. This issue has come to light recently, with various studies revealing the benefits of added protein in elderly people’s diets. Iovate examines the notion here.

A study performed by Megumi Tsubota-Utsugi of the National Institute of Health and Nutrition in Japan revealed that the elderly are experiencing a decline in the functions of their bodies because they may not be getting enough animal proteins. After studying 1,007 people who were in their late sixties, it was revealed that men, who typically ate more animal proteins, had a 39 percent decreased chance of experiencing problems. Iovate finds these results intriguing. Read more