Video

OK Go has become more famous for their videos than their actual music. Which is part of the explanation of why the band and its music label EMI parted ways in 2010.

Fast forward to 2012 and the band continues to put out some of the most innovative clips, music videos and otherwise. The latest is for their song “Needing/Getting,” which was teased (above) in a Chevy Sonic commercial, part of the company’s “Let’s Do This” campaign, that aired during the Super Bowl.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.

While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in North Platte) got a special low-budget Will Ferrell ad for Old Milwaukee beer.

The clip is nothing like the multi-million-dollar ads from last night. It certainly didn’t make it to any lists of top brands for the evening. (Networked Insights says Doritos, Budweiser, and Coke were tops by share of voice.) In fact, Ferrell doesn’t even get to say anything before the ad cuts off.

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Here it is folks. And we’ll ask the question everyone else is (including some of the characters in the ad): Is this one better than “The Force”?

More importantly, will it generate the kind of publicity and have the staying power of last year’s spot? Vote in the PRNewser Poll after the jump by EOD Friday.

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Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

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February 5 isn’t just Super Bowl Sunday. It’s also the day that Target makes the Jason Wu for Target capsule collection available. Set your alarm clocks for midnight and let the mayhem begin?

Announced back in October, the date is finally upon us. Every fashion magazine that we’ve picked up this month has a blurb about the release date, so it’s definitely getting the media coverage.

But we wonder if the coverage is because of the excitement surrounding a new Target collection, or anticipation for Jason Wu.

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According to MSNBC’s First Thoughts column, Rick Santorum (a.k.a. That Guy) is still in the running in that wacky GOP presidential race. We thought That Guy was long gone! But he’s in the mix going into next week’s Iowa caucus. Could it be his colorful fashion sense? Perhaps it’s his new ad, which is light on the talking but heavy on the thought bubbles?

We love a good episode of Pop-Up Video, but what do you think of this for political messaging? Or any messaging for that matter?

[via New York]

Louis CK has been the talk of the town for the past week or so. The comedian used his own money to produce a special, “Louis CK: Live from the Beacon Theater” in the hopes of finally making some money off the sales of his stand-up routines. He announced last night on the Late Night with Jimmy Fallon that he’s had $1 million in sales.

First, the move makes him look like some kind of Internet genius. With no muss, no fuss, he simply posted the routine online, asked fans nicely not to steal it, and BAM! Success.

Second, he announced that he’s only keeping $220,000, with the rest going to charity. So even though the man can talk ad nauseam about farts, he’s also a generous soul.

Third, he’s made his name as a “working-class loser” but now we know he has cash. Rather than stick with the tried and true, which would no longer be true, he’s evolved in this stand-up routine in order to stay relevant. The New York Times charts the many changes to his comedy over recent years.

So Louis CK shows that great results can come from keeping things simple, giving back, and being honest. Nice.

Rick Perry has added another Oscar-worthy ad to his campaign arsenal. In this one his wife Anita is talking and then he jumps into the picture like Gollum leading Frodo and the Precious over that big mountain. He’s not going to the White House. He’s going to Mordor.

It’s hysterical on its own, then Gawker kicks the hilarity up a notch. I am eagerly anticipating the next GOP freak show, which is sure to be coming to a TV or YouTube video in the not-so-distant future.

Speaking of LOTR, new trailer for The Hobbit here!

Besides well wishes from the President and First Lady for the Hanukkah season and the lighting of the National Menorah, the White House also posted a video today detailing how they made the White House kitchen kosher.

Katherine Heigl, in a post-Grey’s Anatomy starring role, gets to the heart of her hate for testicles in this PSA for IHateBalls.com, a campaign to raise awareness about spaying and neutering your pets. Haha! She says testicles are “crinkly, wrinkly like an old muppet.” She’s got jokes. Or I’ve got the sense of humor of a 12-year-old.

Whichever it is, the campaign is part of the Jason Debus Heigl Foundation’s effort to end cruelty to animals. It’s is also a fundraiser, with proceeds paying for more animals to get spayed or neutered, which prevents overpopulation and, ultimately, the killing of unwanted pets.

[via TVGuide]