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This PSA Featuring Dildo Humor May Actually Make You a More Responsible Gun Owner


Watch the video first (we don’t want to spoil this one for you!)

Well, we admit it: we couldn’t imagine where this PSA was headed (but were giggling with sympathetic mortification on behalf of the mothers featured in the video). It opens with two mothers chatting on a front porch after their sons’ play date, when the boys suddenly tumble into the front yard while having an epic sword fight. Their weapons of choice?

Dildos.

We watch as the mothers’ faces drop into mortified masks of horror and speechless embarrassment, and then the PSA gets to its actually-vital point with the clever tagline: “If they find it, they’ll play with it. Always lock up your guns.”

We can’t help but feel this is pure PSA brilliance; in America, we tend to be shocked by (and want to shield our kids from) sex more than violence — a movie with tons of gun violence? Rated PG13. A movie with tons of sex? Rated R. So what better way to grab the viewers’ attention? What begins as a humorously shocking spot takes a serious turn thanks to the tagline, when the double meaning of a child playing with something they do not understand and should not be able to get ahold of, truly hits home. Often, our sex toys are probably better hidden from our children than our weapons. Now that is mortifying.

Mary Barra Tells Matt Lauer: No Cover-Up at GM

Mary Barra sat down with Matt Lauer this morning on TODAY, and we think you’ll agree that the questions he lobbed her way were a bit softer than those she received from Congress earlier this month.

At the very least, she’s consistent with the message. That’s a good thing, because she’ll have to repeat it many more times before GM can move beyond this story.

What do we think of her appearance?

Betty Crocker Redefines ‘Homemaker’ and Re-Brands as Champion of Marriage Equality

Notification CenterThe Betty Crocker brand released its first cookbook in 1942, targeting its tips, tricks and recipes toward the American homemaker — i.e. stay-at-home wives and mothers. Jump ahead to 2014, and the traditional idea of what an American family looks like and how a household is run no longer applies in the majority of cases, so rather than being left in the dust with its old-fashioned sentiments, Betty Crocker is not only transforming itself to embrace the diversity of the modern American family, but is actively pushing for recognition, understanding, and support for families of all kinds.

In its latest ad (after the jump), the brand states that “Marraige and family have changed more in the last 35 years than in the last 350.” For instance, “less than half of all American households contain a husband and wife; the number of same-sex couples living together in the US has increased by 80 percent since 2000; since 1965, the time dads spend with their kids has tripled; 40% of women are the primary providers for their families; and the percentage of new interracial marriages is six times what it was in 1960.”

The commercial goes on to point out, however, that every family, no matter the demographic differences, has something in common: where there is love, there is a family, where there is a family, there is a home, and “at the heart of every home is a homemaker.” The brand even acknowledges that term itself may seem outdated, but the concept actually isn’t; you don’t need to identify yourself as a homemaker to be one — if you are a loving member of a family who actively works to make your house a home, guess what? You’re a homemaker, and Betty Crocker is here to support you.

This is some seriously compelling re-definition and branding. Read more

New White House Press Secretary Dishes to Politico

Fresh-faced White House Press Secretary Josh Earnest knew exactly what to do in order to celebrate his first day on the job: talk to Politico!

Some revelations: he has an Instagram account; he thinks Obama should take more questions; he accurately describes the (un)lucky soul who has his job as “the point person for all the frustration” of WH correspondents (not to mention voters).

Now who wants Mr. Earnest’s job? Serious candidates only.

(For a good example of how the whole “honey, not vinegar” approach will never really work, check out this one from our sister site FishbowlDC.)

Remember Parkour? ESPN SportsCenter Does.

Because it’s a Monday and everyone’s still hungover from Cannes and the most crushing tie in World Cup history, here’s ESPN SportsCenter’s attempt to go big on that “shareable content” concept with the help of a French acrobatic trend that hit its peak almost exactly a decade ago.

Behind the scenes brand placements? Check. Impressive physical stunts? Check. ”Guest appearances by former NBA star Rip Hamilton, University of Connecticut’s mascot Jonathan the Husky and SportsCenter anchor Steve Levy?” Check. The rebrand did its job, because before we watched it we might not have been able to tell you whether SportsCenter was still on the air.

(Creative work by Contagious/Shareability, the YouTube-focused production company behind some of your favorite recent viral hits.)

Kim Jong Un Officially Condemns Seth Rogen and James Franco’s New Film

The Interview | official trailer US (2014) Seth Rogen - YouTube

We can’t say we’re surprised that North Korea’s Supreme Leader is unamused by a film about his own assassination (we’re pretty sure even the US wouldn’t terribly appreciate a foreign country making a comedy about our president’s demise), but we do think Kim Jong Un‘s official condemnation of “The Interview” might be the best advertising the movie could ask for. What that says about the state of politics in our sick, sad world or what it says about our society’s need to “laugh so we don’t cry” is a post for a different sort of blog.

The plot of the new comedy follows Seth Rogen and James Franco as the less-than-dynamic duo attempts to take out North Korea’s infamous leader. In an interview with The Telegraph, Kim Myong-chol, executive director of The Centre for North Korea-US Peace and an unofficial spokesman for the country’s political regime, makes it quite clear that North Korea is not laughing.

“There is a special irony in this storyline as it shows the desperation of the US government and American society…A film about the assassination of a foreign leader mirrors what the US has done in Afghanistan, Iraq, Syria and Ukraine…And let us not forget who killed [President John F.] Kennedy – Americans.

Ouch. Read more

Target (Almost) Apologizes to Canada

Target wants the nation of Canada to know that they’re “disappointed” in their own performance–and they’ll definitely do better next time.

Last year we reported that the retailer’s northern expansion had failed to convince the Canucks not to shop at Walmart, and this week the company attempted to hit the “reset” button with this clip:

The executive team leader says the problem was all about getting product on the shelves, but we’re not so sure; the primary factor behind the lackluster numbers seemed to be the fact that Walmart is still cheaper and more convenient when it comes to the basics.

Here’s the big one: the Target corporation lost more than one billion dollars in 2013 and fired its president of Canadian operations in May.

Read more

#PRWIN: Hillary Clinton Greets Stalking Squirrel, Promotes Book at the Same Time

Hillary Clinton shakes stalking squirrel’s hand, gives him book – CNN Political Ticker - CNN.com Blogs-1In case you haven’t heard, a protester from the Republican National Committee — dressed, for some reason, in a squirrel costume — has been following Hillary Clinton around while touting terrible puns like “another Clinton in the White House is nuts.”

About eight minutes before Hillary was supposed to appear at a CNN town hall meeting on Tuesday, her motorcade pulled over to the side of the street. Instead of heading directly into the studio, the former secretary of state got out of her car to meet the republican rodent face-to-face.

“Hello, Mr. Squirrel, how are you?” she said, smiling. She then placed a copy of her book Hard Choices in his fuzzy hand, saying, “I wanted you to get you a copy of my book…I hope that you will make the hard choice and read my book.” She even threw in a compliment: “You bring a smile to a lot of people’s faces,” she said. She then shook the squirrel’s massive hand and said, “Thank you, Mr. Squirrel. Thank you so much.”

She even managed to wave politely to the crowd, thank them, and make it to the studio just in time. Clas-sy. Read more

How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

Read more

Best Interview Ever: Starbucks’ CEO Schultz Talks About ASU College Partnership With Jon Stewart

starbucks cupIt’s not too often that The Daily Show invites a corporate leader to sit in the special guest chair opposite Jon Stewart. Usually it’s political activists and elected officials, authors and thinkers, or actors and directors. Last night, Howard Schultz, the CEO and chairman of Starbucksmade an appearance on the program. And he opened with the big news of the day (hey, it was on our Ticker!): Starbucks will be offering a free college education to its employees.

Through a partnership with the *Arizona State University, the company will give workers seeking a Bachelor’s degree the opportunity to pursue one, tuition-free, through online courses. He could barely get the words out and the audience was cheering.

“It is my job to hate everything. I’m having a really hard time with this one,” Stewart replied. “This sounds really lovely.” A talk show appearance – particularly one with Jon Stewart – doesn’t get much better than that.

Schultz said this is an opportunity for his company to tackle the issue of student indebtedness and help workers achieve something they wouldn’t otherwise be able to get on their own. And waiting on Washington is a waste of time.

“We’ve got to step up as we have in the past and show true leadership,” Schultz continued.

Read more

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