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Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book

Neil Patrick Harris is a national treasure. And now with his new autobiography, Neil Patrick Harris: Choose Your Own Autobiography, we can all take a piece of him home with us.

To promote the book, NPH has made a video clip in which he shows the depth and breadth of his talents. Watch him take shots of rubbing alcohol! Watch him eat a piece of spaghetti with his hubby David Burtka like Lady and the Tramp (aww)! Listen to him do the warm up that he used to go through when he was in “Hedwig and the Angry Inch”! Oh my goodness, there is so much NPH.

Book trailers have been a thing for a while now, a great way for those authors with good screen presence to make a video clip that can get passed around and add to the usual routes for book publicity. A television star with Tony and Emmy awards on his mantle, years of screen experience, charm and a cute husband… this could only be a marketing win.

The book will be for sale on October 14.

h/t E! Online

Under Armour Comms VP Explains Damage Control Strategy

Here’s a quick but relevant clip that our friends at AdAge posted yesterday.

Diane Pelkey — VP of global communications for Under Armour — explains how the brand tackled the fallout from the bombshell February Wall Street Journal story in which members of the U.S. speed skating team blamed the company’s products for their disappointing performance at the Sochi Olympics.

Pelkey’s point is simple, and it’s worth repeating: be transparent, don’t hide from the story and make sure to offer all relevant spokespeople to media contacts for comment.

While the success of the ensuing campaign may be up for debate, the logic behind the strategy is sound.

FOX News’ Tucker Carlson Suspects Kids Are ‘Learning Too Much’ in School

tucker-carlson-1024x682Someday, somehow, someone is going to invent a mute button just for certain “journalists.” If you have ever doubted a need for such a Rube Goldberg device, read this story, brought to you by Fox News’ Tucker Carlson.

As he took his frequent seat on FOX & Friends, Carlson began discussing the usual suspects — ISIS, the economy, Obama’s birth certificate — then took an abrupt detour, careened off the road, and ranted against the U.S. education system, public school, and the teachers in it.

Because if you want good PR mojo, attack the teachers. It’s right up there with harassing the elderly and making fun of someone’s mother. The unbelievable video is after the jump, along with his explanation. Read more

Bryan Cranston Promotes MLB Postseason with Hilariously Fake One-Man Show

So, what’s Bryan Cranston doing with himself after the glory that was “Breaking Bad,” you ask? Why, he’s tackling a one-man show, of course — why steal a show by outshining everyone around you when you can just play all the roles yourself? And what better subject matter than postseason baseball to encompass all the intense highs and lows of human emotion?

In perhaps our favorite promo for post season athletics to date, Cranston gives an in-depth behind-the-scenes look at a one-man masterpiece that, sadly, doesn’t actually exist. The spoof features the award-winning actor portraying baseball players for multiple different teams, among other roles, while the “backstage” collaborations include dance lessons from a prima ballerina and a tutorial on trophy accepting from a baseball great.

Cranston also flawlessly delivers ridiculous lines like, “Any actor who tells you that he is not inspired by Bugs Bunny is a liar, frankly, or just a hack,” with unflinching seriousness.

Oh, and the lyrics to ‘Take Me Out to the Ballgame” have never, ever sounded so epically dramatic.

Illinois TV Anchor Courageously Shares Brain Cancer News with Viewers

Dave-Benton-Cancer-VideoIn the wild and wacky world of public relations, those who stand out often do so by creating great relationships with media types.

Understanding that, if you know anyone with PRSA Chicago, IABC Chicago, or even the College of Media for the University of Illinois Urbana-Champaignplease pass this story along!

Why? Dave Benton at WCIA-3 (CBS) out of downstate Illinois in Champaign is easily one of the most courageous media personalities to come across in a long time.

Learn why after the jump. Read more

This Serena Williams Clip Looks A Lot Like The One Gisele Bundchen is Starring In


We didn’t need to see tennis champ Serena Williams working out to know that she does. But marvel folks — MARVEL! — at the arms, the six pack, the high knees… Incredible.

No this isn’t a Nike ad. It’s an ad for Beats by Dr. Dre‘s new wireless headphones. At this point, we know that Beats are the choice headphones for athletes around the world. FIFA literally had to tell them to steer clear of the World Cup. But it’s interesting that an audio company would choose to build these relationships with athletes rather than, say, putting lots of music stars in its marketing.

It’s particularly interesting when you consider that an actual athletic wear company chose to sign a model to its spokesperson lineup rather than adding to its roster of athletes.

Read more

‘Secretary of Defense’ Tim Howard on Finding the Right Brand to Sponsor

Apropos of celebrities, here’s a short clip from Experian Marketing Services‘ recent “Storytellers” Client Summit in which the Secretary of Defense Tim Howard explains a bit about what helps him choose a brand to sponsor.

You won’t be surprised to learn that it’s his agent (and his moral compass):

“I don’t want to lend my name to just any old company…at this point I’ve put too much hard work into building my own brand.”

So far, Howard’s only partnership of note has been with Marriott. Where will he go next? Why not your client?

Full “fireside chat” interview after the jump if you’re interested.

Read more

Enraged Little Girl Insists that ‘Hello Kitty’ Is Indeed a Cat

jjjjjjkitIn case you missed the recent Earth-shattering revelation that Hello Kitty is not, in fact, a feline, here’s a brief update to put the below video and its furious, ranting star in context: Christine R. Yano, an anthropologist who is currently curating a Hello Kitty exhibit at the Japanese American National Museum in Los Angeles, was informed by Sanrio (Hello Kitty’s parent company) that despite her feline features and name, Ms. Kitty is, in fact, a member of the human race.

“I was corrected — very firmly,” she told the Los Angeles Times. “Hello Kitty is not a cat. She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat.”

Once this news broke, social media rants circled the web, and general pandemonium ensued. Among the shocked, confused and disbelieving fans was this little girl, who, despite being visibly and audibly distraught, makes a pretty clear-cut case as to why she just isn’t buying it.

“She LOOKS  like a CAT,” she sputters. She is a cat that acts like a human, like usual cartoons!”

We hear, ya, Honey. It’s enough to send a person spiraling into existential crisis. Isn’t Goofy a dog? Isn’t Winnie The Pooh a bear? Isn’t Sebastian a crab? We don’t even know what to believe anymore.

Steve Ballmer Gets a Little Excited About His New Basketball Team

A clip we somehow missed at EOD yesterday has helped us realize why Steve Ballmer may not have been the best fit for his former employer, Microsoft.

While Ballmer didn’t quite succeed in his ongoing attempt to make the tech dinosaur “cool”, he definitely convinced the folks in the crowd at yesterday’s L.A. Clippers press conference that he really likes basketball. Not that he ever played it, but you know…

We also think we’ve discovered the recently “retired” Ballmer’s true calling: a job as a WWE announcer.

Read more

Ashley McCown Runs Down 2014′s Biggest Crises to Date

It’s time for another rundown of the worst offenders in 2014′s PR Crisis Sweepstakes.

In this exclusive clip, Solomon McCown president Ashley McCown runs down the ones you know: GM’s self-made safety nightmare; Donald Sterling’s racist breakdown; Malaysia Airlines dual tragedies.

We’re most interested in the #1 crisis — the one surrounding Boston’s Market Basket and the family disputes that led the company to fire popular president Arthur T. Demoulas.

The company’s board meets today, with New Hampshire/Massachusetts governors Maggie Hassan Deval Patrick attempting to broker a cease-fire of sorts in the interest of avoiding all unnecessary drama.

How do you think the dispute will resolve itself?

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