You may remember DJ Dave from that time he “got real” in the Whole Foods parking lot, rapping about the frustrations of trying to navigate an unreasonably tiny shopping cart through a sea of hybrid cars and reusable bag-toting yuppies. Now, the comedic rapper has taken on every marketing and business-building buzzword you love to hate in his latest video, entitled “How You Webinar.”
Some of our favorite cringe-worthy words are so much more fun when rapped, including: innovation, actionable, integrated platform, tweaks, social networking, marketing guru, interactive tools, digital space, and core competencies. Gagging yet?
Different people in the media have very different opinions on native advertising. You may recall that Wall Street Journal editor Gerard Baker called the practice “a Faustian bargain” before his own paper jumped head-first into the trend by launching its own in-house native ad studio.
John Oliver laid out the terms of the debate on his increasingly impressive HBO show Last Week Tonight. If you have ten free minutes, this clip is worth a watch.
Of course, one of the funniest aspects of this extended rant is the seemingly legitimate paid promotion for Mountain Dew that appears between the three and four-minute marks. The fact that HBO ran a sponsored BuzzFeed post to promote this very show is also perfectly appropriate.
Yet therein lies the problem with Oliver’s rant: he has the funding and the independence to not only offer the public his (very strong) opinion on media trends but to also make fun of the very companies giving him money for a brief appearance on his high-brow television program.
99.9% of his colleagues in media do not have that option.
Still, he makes a great argument. We’ll just have to agree to disagree on Katy Perry.
In Celebrity Cause Marketing news, today witnessed the debut of a spot promoting hotel search engine RoomKey and its Stand Up to Cancer initiative via Hungry Man Productions and Emmy winner Tony “Don’t Call Me Buster” Hale.
We very much like the fact that the spot satirizes the driving force behind most cause marketing campaigns (and, if we’re being honest, most charities): self-satisfaction mixed with a little third-party validation.
For the record, we hope more cause campaigns embrace this tone of self-awareness. It’s much more appealing than the guilt trip that fuels so many such initiatives.
Now, in case you doubted Mr. Hale’s acting prowess, click through for a clip of him promoting a very different kind of product…
You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem.
A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its “natural” shampoo (which was twice as expensive) to ensure the absence of those carcinogens.
In January, the company announced that it had reached its goal of removing certain potentially toxic chemicals but continued walking a PR tightrope by both claiming that its current products are safe and promising to remove more such ingredients by 2015. This announcement only came after a series of embarrassing recalls led to the resignation of J&J’s CEO.
That long, winding damage control road leads us to this clip, released this week and produced by RF|Binder.
The message: we hear you and send you good vibes…even though your fears are completely unfounded. Here’s the corporate statement to go along with the campaign.
Will it work? Adweek notes that it’s part of a campaign that will “see 40 more videos released throughout the rest of the year”…but will the message resonate when the company has yet to complete its ongoing chemical purge?
The tiny hero who launched a million* tweets is headed for the big screen.
In case you missed it (yeah right), #SFBatkid was the hashtag of the fall, scoring a whole hell of a lot of attention for sponsor Make-a-Wish, the city of San Francisco and partner-in-crime social media agency Clever Girls Collective.
Now, as revealed at Comic-Con this weekend, social media superhero Miles Scott will soon hit the big–or at least bigger–screen via Batkid Begins, a “feature-length crowdfunded documentary”; the trailer debuted online yesterday.
It’s quite a cinematic effort from “award-winning filmmaker Dana Nachman (Witch Hunt)”, who has raised “$45,500 of a $100K goal to date” in an ongoing Indiegogo campaign. This looks like another big win for both Miles and Make-a-Wish; does anyone doubt that Nachman will reach her goal?
Also: whoa there, Chris Taylor of Mashable. Don’t dive too deeply into our psyches.
One thing we know for sure: this clip will give you a more positive Monday morning buzz than the new Mockingjay trailer.
*Well, 400K tweets. But still.
In one of her first post-firing video interviews, deposed New York Times Executive Editor Jill Abramson spoke with Yahoo!’s Global News Anchor Katie Couric about what went wrong with her career at The Grey Lady.
On the “fired for being a woman” narrative:
“I don’t see gender as being…the whole explanation, by any means, of what happened, but it’s somewhat irksome to me to see so much focus on the issue of why was I fired.”
“I think that women are scrutinized and criticized in a somewhat different way, and that certain qualities that are seen in men as being the qualities of a leader … are somehow not seen in as attractive a light when a woman is involved.”
Here’s our favorite line:
“How many people in the real world really care why Jill Abramson lost her job?”
We would say quite a few, actually. Couric didn’t ask Abramson how the NYT could have handled the firing better on the PR front, but someone could certainly write a book…
In case you missed it, Hillary Clinton appeared on The Daily Show with Jon Stewart Tuesday to “talk about her new book,” Hard Choices.
“No one cares” about the book, Stewart said. “They just want to know if you’re running for president.”
Talk about the elephant in the room—he must be tired after making appearances at every stop on Clinton’s book publicity campaign. Read more
We’d like to justify this post by reminding everyone that our favorite–hell, the world’s favorite–novelty musician “Weird Al” Yankovic promoted today’s release of his latest album, Mandatory Fun, with the latest promotional necessity: a Reddit AMA.
(Things we learned: he likes Epic Rap Battles of History and wanted to parody “Let It Go” with the Star Trek-themed “Make It So” but had to cancel after learning that some enterprising YouTuber had beaten him to the punch.)
Frankly, though, we just wanted to share his latest video for “Word Crimes”, especially after posting on grammatical rules from the journalists at Poynter, the actor formerly known as Frasier and–most impressively–the CIA.
Not only was Al’s song more entertaining and less creepy than the original, but something tells us that his future Twitter Q&A will be more successful (if not more satisfying in a schadenfreude way) than Robin Thicke’s as well.