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Five SEO ‘Secrets’ for 2014

SEO-Secrets-Revealed

Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that’s it. There are no secrets to SEO — only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.

Sure, the sundry grammatical issue will sneak by a copy editor and land on a website, but thanks to the Google Zoo — Panda, Penguin and Hummingbird — there are no tricks to keyword spamming and stuffing. It’s all about content, content, content.

That said, there are a few things you can consider when writing your next release, press kit or website. Here we go…

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Ezra Klein Is About to Leave the Washington Post

ezra_klein_2_0Flacks, notify Cision and Vocus. Interns, update the databases. This one is going to hurt a little.

For those not in the know about reporters, writers and journos as a whole, Ezra Klein is a pretty big deal. (Due to respect to Ron Burgundy, of course.) In fact, some would argue along the Beltway that his pet project, Wonkblog, is the sole reason Jeff Bezos of Amazon.com fame even had a paper to purchase in the first place.

According to several reports, Klein is about tell Bezos to place his position at WaPo on Amazon, because he is interested in seeking “an eight-figure investment” for a project that would be “a new website dedicated to explanatory journalism on a wide range of topics beyond political policy.”

Why can’t Daddy Warbucks pay eight figures to keep that guy?

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The CEO of Blue Fountain Media On Creating a Successful Digital Agency

GabrielShaoolianGabriel Shaoolian has come a long way from his humble beginnings. The CEO of Blue Fountain Media was a web designer armed with a laptop and not much else when he arrived in the Big Apple in 2001.

Now, 12 years later, that digital agency has over 200 employees and is raking in $2 billion in revenue with clients like AOL and AT&T. In the latest installment of Mediabistro’s Hey, How’d You Do That?, Shaoolian talks about his journey to success:

You say the site you planned and designed for AT&T does about $100,000 per second. And the site you did for the Green Bay Packers did $200 million in four days. When you started your company, having no idea how successful it would become, did you have any doubts?
There was a point when I was starting out when my friend was doing really well in real estate, and I was struggling to meet my month-to-month expenses. I told him, “Maybe I should do what you do.” He goes, “Well, if you want to come over, we could use someone, but, I see you love what you do. Stick with it.” It was great advice. Do what you love, stick with it. Be patient. I think patience is what’s lacking amongst young people today. Things take time. That’s the best advice that I’ve got. [My company] didn’t happen overnight.

I get emails from LinkedIn all the time from guys that are trying to start businesses… And they’re asking me, how did you do it? What advice do you have for me? I tell them: I constantly invested. I reinvested back into BFM. I led a very humble life for many, many years. And I tell them, look, just do great work. Do good work for your clients.

To hear more from Shaoolian, read: Hey, How’d You Build Profitable Websites For Brands Like AOL and AT&T, Gabriel Shaoolian?

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

The Top 5 Responsible Reasons to Invest in Responsive Web Design

responsive-web-design

In a nutshell, this is the future … and the present of Web design. One URL + One code = Multiple devices with bridging content. Easy, right?

And if your clients are not aware of this, you may have some issues upselling, cross-selling or even selling them on the reason to stay with you in 2014. Your clients want to be seen everywhere and their clients find them anywhere. From tablet to smartphone, desktop to laptop, there needs to be a viable Web presence wherever you look.

Only that can get expensive right? Well, not if you understand Responsive Web Design, which basically embraces something called “second screen.” You know what so climatic about 2013 in the PR and Web world? This was the first year that more people searched for websites via mobile devices than a desktop computer (according to Morgan Stanley research, 2007 – 2015). The first and will ever be the same. Count on it.

So, how are you advising your clients? Waiting for the Web guys to do it for you? Yeah, that’s not going to work so get a pen and right down these five easy tips for your clients. They will thank you for it in the morning…

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The Women’s Influencer Network Launches

Digital Media Management, a firm that helps celebs manage their online activity, has launched the Women’s Influencer Network (WIN), a collection of sites created to engage with women.

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According to Klouchebag, We’re ‘Mostly Alright’

Klouchebag, a site that “is the standard for measuring asshattery online,” launched today, and we’re seeing a lot of scores in the “bit of a douchebag” range zip across Twitter. PRNewser scored a mere 26, so we’re “mostly alright” though the site suggests that we cut down on the retweets. But retweets make us happy!!

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Websites Work Well for People Facing Criminal Prosecution

Here’s your pro tip of the day: If you are arrested and find yourself without bail money, launch a website and have a fundraiser. Maybe you don’t have access to a computer while you’re in jail. Ask your family and/or friends to launch a site for you. Or hire someone to do the job and then use your successful bail-money-raising website to also raise funds to pay the designer.

The family of Anna Gristina, who’s been arrested and charged with being a “Manhattan madam,” has launched a website to raise money for her bail. Housed in Riker’s Island, her family contends that Gristina is being held in disgusting conditions (there are rats and roaches) and that the $2 million the court is asking for is “cruel and unusual.” The site takes an extra tug at the heartstrings by putting a picture of Gristina on the homepage with two cute kids (above).

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Research: Many Wikipedia Entries Have Errors, PRs Can’t Do Much About It

Marcia DiStaso, assistant professor of PR at the College of Communications at Penn State University, surveyed 1,300 PR pros and they say 60 percent of Wikipedia entries contain errors about their clients. And because of rules against PRs editing Wikipedia articles, the errors can remain published for an indefinite amount of time.

According to information we received via email, DiStaso has been conducting Wikipedia research since 2006 and gathered responses from PR pros across agencies, nonprofit organizations, companies, and other groups. She told ABC News that PRs are only allowed to leave comments and wait for a public response. Ideally, Wikipedia guidelines say that should happen within five days. But nearly a quarter of respondents (24 percent) say they never heard back. More than half of respondents thought the rules should be changed.

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Zimmerman’s Attorney Confirms Website is Real

Over the weekend, George Zimmerman, the man who shot unarmed 17-year-old Trayvon Martin, registered the website therealgeorgezimmerman.com, which includes a PayPal link for donations to his defense and living expenses.

In addition to the Paypal link, Zimmerman says in a statement that he has “been forced to leave my home, my school, my employer, my family and ultimately, my entire life,” as a result of the February 26 shooting. A section labeled “The Facts” only includes a quote about facts and evidence, though presents no information about the shooting.

A section labeled “My Race” has a quote from Thomas Payne.

Special prosecutor for the case Angela Corey announced yesterday that she wouldn’t present be presenting to a grand jury that was scheduled to convene today. It has been cancelled. However, experts say a decision about how this case will proceed could come soon.

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10 Tips For Corporate Blog Success

Chances are, many of your clients have a corporate blog that’s going nowhere. Who’s reading it? No one. What’s on it? Nothing. Boring.

But it doesn’t have to be that way. In today’s guest post, Adam Singer, head of Lewis PR‘s digital marketing practice, gives us 10 tips for shaping up a blah corporate blog. Singer has experience working with both B2B and B2C clients. And Lewis PR just recently published a new guide, “The Changing Face of Communications,” where you can get more information on a variety of comms issues. Click here for more.

Click through for the tips.

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