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Gisele Bundchen Hits Back At Critics Of Her Under Armour Deal With Their Own Words

gisele under armourGisele Bundchen is one of the new faces of the Under Armour athletic brand, joining ballerina Misty Copeland, tennis player Sloane Stephens, skier Lindsey Vonn and others in the effort — called I Will What I Want — to reach a female market. The five-year, $25 million contract is the largest of her career so far. And an interesting choice given Bundchen’s career in fashion and beauty, with contracts spanning Victoria’s Secret, Pantene shampoo and Versace.

Under Armour announced that it was going to launch its first global campaign targeting women back in June. The $15 million effort is meant to help grow the company’s sales in women’s apparel. Under Armour sells $500 million per year in merchandise, about a third of it in women’s gear.

But there are some who are anti-Gisele for this gig, mostly because she’s a supermodel and not an athlete.

Gisele and Under Armour aren’t taking the criticism lying down.

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Sarah Palin Jokes Have Been Trending All Day, But What’s Her Channel Really All About?

 

Sarah Palin launched her subscription channel The Sarah Palin Network yesterday and everyone wants to help her come up with ideas for quality content. Haha. Just kidding. Everyone wants to crack jokes about all the dumb shows that she’d broadcast.

SarahPalinChannel.com will cost $99.95 per year and is meant to give Palin the chance to speak to her audience “unfiltered.” Time argues that she has been given the mike and has used it to speak very openly very often for the past six years.

This new platform sounds like it will afford the same opportunity coupled with the chance for Palin to make a lot of money.

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Beyonce Voters Get Their Own Tumblr and It’s Pretty Great

beyonce votersIn its continuing coverage of the ladies, Fox NewsJesse Watters has discovered a new political demographic. They are the Beyonce Voters, and these “Single Ladies” (get it?) are all up in arms about the Supreme Court’s Hobby Lobby decision, not because they are concerned with women’s health. No. It’s because “[t]hey depend on government because they’re not depending on their husbands.” That’s a direct quote; words that came out of this man’s mouth on national television as he sat on a couch surrounded by women who giggled nervously when he vomited this out of his mouth.

“They need contraception, health care and they love to talk about equal pay, ” he continued.

It should be noted that Watters later defended these remarks after he came under fire, saying that single women depend on government assistance more than other groups and Hillary Clinton needs to fire up these women so they’ll vote for her if she runs for president. Moreover, while talking to Bill O’Reilly, they both expressed the opinion that the backlash to this BS is because Beyonce’s name is involved. For Watters, it’s just one huge lump of fail.

But smart women never miss a chance to show how fabulously clever they are. So we have the Beyonce Voters Tumblr. And it is great.

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The New York Times, Washington Post Become Strange Bedfellows with New Deal

MOZILLA

They’re going to try.

BREAKING: Newspaper publishing hasn’t been doing too well. In fact, almost as well as the rest of the news in America.

As most purveyors of the news in this lovely industry, that is an all-too-familiar, and quite heartbreaking, headline. Nonetheless, this is the world in which we live.

To combat those dwindling numbers of circulation and — even worse — those of subscribers to the dreaded paywall, publishers have been pining away to discover how to earn someone of that pre-Internet revenue back in their coffers. And so, two mortal enemies become BFFs and ironically, visit the Internet for salvation.

What is that annoying song? Oh… “What does the Fox say?”

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Five SEO ‘Secrets’ for 2014

SEO-Secrets-Revealed

Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that’s it. There are no secrets to SEO — only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.

Sure, the sundry grammatical issue will sneak by a copy editor and land on a website, but thanks to the Google Zoo — Panda, Penguin and Hummingbird — there are no tricks to keyword spamming and stuffing. It’s all about content, content, content.

That said, there are a few things you can consider when writing your next release, press kit or website. Here we go…

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Ezra Klein Is About to Leave the Washington Post

ezra_klein_2_0Flacks, notify Cision and Vocus. Interns, update the databases. This one is going to hurt a little.

For those not in the know about reporters, writers and journos as a whole, Ezra Klein is a pretty big deal. (Due to respect to Ron Burgundy, of course.) In fact, some would argue along the Beltway that his pet project, Wonkblog, is the sole reason Jeff Bezos of Amazon.com fame even had a paper to purchase in the first place.

According to several reports, Klein is about tell Bezos to place his position at WaPo on Amazon, because he is interested in seeking “an eight-figure investment” for a project that would be “a new website dedicated to explanatory journalism on a wide range of topics beyond political policy.”

Why can’t Daddy Warbucks pay eight figures to keep that guy?

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The CEO of Blue Fountain Media On Creating a Successful Digital Agency

GabrielShaoolianGabriel Shaoolian has come a long way from his humble beginnings. The CEO of Blue Fountain Media was a web designer armed with a laptop and not much else when he arrived in the Big Apple in 2001.

Now, 12 years later, that digital agency has over 200 employees and is raking in $2 billion in revenue with clients like AOL and AT&T. In the latest installment of Mediabistro’s Hey, How’d You Do That?, Shaoolian talks about his journey to success:

You say the site you planned and designed for AT&T does about $100,000 per second. And the site you did for the Green Bay Packers did $200 million in four days. When you started your company, having no idea how successful it would become, did you have any doubts?
There was a point when I was starting out when my friend was doing really well in real estate, and I was struggling to meet my month-to-month expenses. I told him, “Maybe I should do what you do.” He goes, “Well, if you want to come over, we could use someone, but, I see you love what you do. Stick with it.” It was great advice. Do what you love, stick with it. Be patient. I think patience is what’s lacking amongst young people today. Things take time. That’s the best advice that I’ve got. [My company] didn’t happen overnight.

I get emails from LinkedIn all the time from guys that are trying to start businesses… And they’re asking me, how did you do it? What advice do you have for me? I tell them: I constantly invested. I reinvested back into BFM. I led a very humble life for many, many years. And I tell them, look, just do great work. Do good work for your clients.

To hear more from Shaoolian, read: Hey, How’d You Build Profitable Websites For Brands Like AOL and AT&T, Gabriel Shaoolian?

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

The Top 5 Responsible Reasons to Invest in Responsive Web Design

responsive-web-design

In a nutshell, this is the future … and the present of Web design. One URL + One code = Multiple devices with bridging content. Easy, right?

And if your clients are not aware of this, you may have some issues upselling, cross-selling or even selling them on the reason to stay with you in 2014. Your clients want to be seen everywhere and their clients find them anywhere. From tablet to smartphone, desktop to laptop, there needs to be a viable Web presence wherever you look.

Only that can get expensive right? Well, not if you understand Responsive Web Design, which basically embraces something called “second screen.” You know what so climatic about 2013 in the PR and Web world? This was the first year that more people searched for websites via mobile devices than a desktop computer (according to Morgan Stanley research, 2007 – 2015). The first and will ever be the same. Count on it.

So, how are you advising your clients? Waiting for the Web guys to do it for you? Yeah, that’s not going to work so get a pen and right down these five easy tips for your clients. They will thank you for it in the morning…

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The Women’s Influencer Network Launches

Digital Media Management, a firm that helps celebs manage their online activity, has launched the Women’s Influencer Network (WIN), a collection of sites created to engage with women.

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According to Klouchebag, We’re ‘Mostly Alright’

Klouchebag, a site that “is the standard for measuring asshattery online,” launched today, and we’re seeing a lot of scores in the “bit of a douchebag” range zip across Twitter. PRNewser scored a mere 26, so we’re “mostly alright” though the site suggests that we cut down on the retweets. But retweets make us happy!!

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